Chapter 806: The End of the Year
I'm just a studio, not a film and television company, what kind of co-producer?" Yin Xi said, "Anyway, I have a brand in my hand, isn't it good to sponsor and advertise the brand?
"This brand is still half of yours!" Yin Xi looked at Xiao Yao and said, "How long have you not taken care of our brand? It's not that you won't be allowed to record songs, but you can also be a little bit concerned about brand things, okay?
"When the brand was first established, didn't they all say that I didn't care about it?" Xiao Yao smiled bitterly, "If you really don't think I'm doing anything, then I'll quit and sell you half of the ownership!"
"Think beautiful!" Yin Xi glared at Xiao Yao and said, "We said that you don't have to worry about the business at the beginning, but you have to care about publicity and design, right? You are a star, and you still have the title of design director! When the brand was first established, you still knew how to promote the brand when you were on "Kuaiben" and "Singer", especially on "Singer", and the effect was really good, but in the next few years, why didn't you care about it at all?"
"At that time, the brand had just been established," Xiao Yao said, "With a personal brand, it is understandable that you want to advertise and promote everywhere." But if you only promote your own brand everywhere you go, it's very annoying! As for this design director..."
"Do you dare to say that you want to quit the design director and try it?" Yin Xi pointed at Xiao Yao with chopsticks.
"Isn't the design director the title you forced on me?" Xiao Yao said, "Even if I don't quit, the design director only looks at the designer's work, and is not responsible for designing clothes, right?"
"You don't have to be in charge of designing clothes, you can help come up with ideas. Yin Xi said, "Our first special series is lighting clothing, which is originally your idea and your patent." In the year the brand was founded, you also gave the idea of a second series of speaker clothes, and the designers also developed it according to your ideas. Although it is not as amazing as the first series, there is a certain market among those hip-hop lovers. It's been two or three years now, what about our third series?"
"Well, it's not that creativity exists. What are they doing to eat, Qiao Shan, and they are all pointing at me?" Xiao Yao said helplessly, "You also know my situation, don't you think I have enough things to do?"
"I didn't say that I was pointing at you," Yin Xi said, "It's not to assign you a task, it's just that when you're fine, think about it once in a while!"
"Obviously, I complained about her, why did it become me being trained. Xiao Yao tilted his head and whispered to Sun Tingting.
"Who made her your sister," Sun Tingting also laughed quietly, "Do you really want to compete with her to win her?"
"Also," Sun Tingting reminded in a low voice, "You account for half of the brand, how much do you occupy her studio?"
Xiao Yao listened to Sun Tingting's words, instantly understood, and nodded.
"What are the little two muttering?" Yin Xi said, "You're still whispering in front of me!"
"It's nothing!" Xiao Yao immediately bowed his head and said, "Duo'er said that you are right, let me listen to you!" I think you both are right, and I will pay more attention to the brand when I have time in the future." ”
"Well, that's pretty much it!" Yin Xi nodded with satisfaction.
After this meal, Xiao Yao did not change the focus of his work, how much energy he put into the affairs of fashion brands, and still focused on the theme song of the movie and the various work of post-production.
Xiao Yao is currently developing very well in film, television and music, Yin Xi is actually unwilling, and he knows that it is impossible to trap Xiao Yao in the matter of the brand, what he wants is just Xiao Yao's verbal attitude at that time. She knew that Xiao Yao's main job at present was the movie between him and Sun Tingting, and she didn't care about his "yang and yin", so she didn't come to trouble Xiao Yao again.
When Xiao Yao was working on the late stage of the movie "Donkey Gets Water" in Shencheng, Zhao Rui and Zhu Zitong were also busy in Yanjing with the film they were the producers of. Their movie of Yandian graduates is much ahead of Xiao Yao's movie in terms of progress.
In less than a week, the review results of the movie's change to the theme song came out, and the result was, of course, passed without surprise. During this period of waiting for the results of the second review, Zhao Rui has already determined the issuing company to cooperate with. As soon as the results of the second review came out, Zhao Rui and the distribution company made an appointment with representatives of the theater chain to watch the film.
Although it is a film made by an almost new team, the theater representatives are still satisfied with the quality after watching it, and they are also relatively optimistic about the box office prospects. In the end, the three parties confidently set the release date of the movie at around New Year's Day, a small prime time.
is scheduled for New Year's Day, so you can start promoting the movie in November. Xiao Yao said that he only participated in the premiere, so the publicity activities of these films naturally have nothing to do with Xiao Yao, except for helping his company produce and shouting twice about the movies produced by his own brother on Weibo, he still continues to bury himself in the post-production of his own films.
The time required for post-production of a film and television work is not necessarily. The long ones can be done for several years, and the short ones are not impossible. Subjectively, it is related to the requirements of the director and producer, and objectively, it is related to the number of film shooting materials, the duration of the film, and the requirements of special effects.
Xiao Yao's "Donkey Gets Water" is modified from the movies of his previous life. The finished film of his film is only a little over 100 minutes long, and under the condition that he has the finished product as a reference in his heart, there is not a lot of material to shoot, which is one of the reasons why they only shot it in less than two months.
In terms of editing, there is not much material shot in this movie, so the workload in post-editing is naturally a lot less.
In terms of soundtrack, there are not many places in this movie that have background music, and in terms of songs, there is only the only song called the theme song "I Want You".
In terms of special effects, the film barely uses special effects, and the work on this can be said to be almost none.
All in all, this film requires a lot less work in post-production than the average film. In addition, Xiao Yao already has a finished product as a reference in his heart, so it is much easier to make a decision, and there is a lot less repetitive work to test the effect back and forth, so the post-production cycle is not too long. In almost a month, Xiao Yao completed the post-production work of the film and made a sample film.
At this time, it was still mid-December, and Zhao Rui's movie had not yet been released. If you rush it, maybe Xiao Yao's movie can be released before and after Zhao Rui's movie, and there is some overlap in the release date. However, after Xiao Yao submitted the film for review as usual, he was not in a hurry to carry out follow-up work.
Xiao Yao didn't want to have two movies produced by his own company released at the same time. Even if one is the end of the release period, one is just released, one is a youth campus theme, and the other is a black humor comedy, they are different in terms of release period and film type, and they have limited impact on each other's box office, and Xiao Yao doesn't want to.
Zhao Rui's movie was selected on New Year's Day, so when the movie is released, it will be February next year. The Spring Festival will be celebrated in February, which is the so-called Spring Festival stalls.
The Spring Festival stalls are the big prime files of the whole year, with blockbuster films piled up and the competition is very fierce. Xiao Yao is not afraid of entering the prime time to compete with blockbusters. The production cost of his film is not high, and the investment in publicity and distribution will not be too high, basically the box office does not need to exceed 100 million to ensure that there is no loss. In the prime time of the Spring Festival, Xiao Yao is still relatively confident that this movie will achieve a box office of more than 100 million.
It's just that although this movie is a comedy, it is a realistic comedy with black humor, and it will make people feel very uncomfortable after watching it. Xiao Yao didn't want to disturb the audience during the New Year, so he put the ideal release date after the Lantern Festival, that is, after the end of February.
Now that there are still more than two months to go, Xiao Yao naturally doesn't need to be in a hurry.
Mid-December is already the end of the Gregorian calendar. Even if there is no need to worry about the release of the movie, you can put it aside for a while, Xiao Yao can't be idle at this time.
At the end of previous years, Xiao Yao was not necessarily very busy, but this year's situation is a little different, mainly because Xiao Yao partnered with Zhao Rui and others to open this film and television company this year.
On the one hand, the end of the year is the time for each company to hold an annual meeting and conduct a year-end summary. Although Xiao Yao has shares in modeling companies, musical instrument companies, and fashion brands, he may not necessarily go to the year-end summary. Even if he went, he would only bring an ear to listen to it. If he doesn't preside over or speak, he can't talk about preparation.
But this year, Xiao Yao and Zhao Rui opened a film and television company, Xiao Yao is the largest shareholder, and he alone accounts for a much larger proportion of shares than others. As the biggest boss, he can't be an observer anymore. Although the film and television company has professional managers and administrative staff to take care of it, it is also possible to preside over it without Xiao Yao, but Xiao Yao plans to make some plans for next year's project at the annual meeting, so he can't help but make some preparations.
On the other hand, the end of the year is the peak season for performances, in addition to commercial performances, the annual New Year's Eve party of major TV stations is also actively preparing.
Xiao Yao has no endorsement, in the peak season of performances at the end of previous years, Xiao Yao will definitely not accept commercial performances, and he will not participate in the New Year's Eve parties of David TV every year. But this year, the film and television company has produced two works, and Xiao Yao's attitude is also a little different from previous years.
The TV series produced by the young film and television company has been broadcast, and Qin Hao, Xu Liang and other leading actors have successfully entered the audience's field of vision and have a certain reputation, but in the final analysis, they are still rookie actors, and their foundation is still relatively weak. At the end of the year, the New Year's Eve party of the Four David TV is a very good publicity platform, and if Qin Hao and Xu Liang can show their faces at the New Year's Eve party, it will be very beneficial for them to consolidate their fame. However, just because the two of them are still newcomers, even if they have some fame, it is still difficult to go to the New Year's Eve party of the Four Davids.
Although Qin Hao and Xu Liang are not artists under the film and television company, they are still Xiao Yao's roommates, and Xiao Yao started the TV series project to repay the help of the two of them during college. Although the success of that episode made them a little popular, Xiao Yao did not participate much in the TV series project in the later stage, and basically threw it to Lin Qisan. Now that they can consolidate some of their popularity, Xiao Yao doesn't mind coming forward to help.
Zhao Rui's movie is scheduled to be released on New Year's Day, so the New Year's Eve party is naturally an excellent publicity platform. This movie is not led by Xiao Yao, and some aspects of the release are naturally different from the movies led by Xiao Yao. For example, the premiere of the movie was not scheduled to be held the night before the official release, and the movie was delayed until 0:00 in the morning for the audience attending the premiere, but two days in advance, a premiere with the nature of a preview screening was held. Such an arrangement does not affect the film's main creators to participate in Satellite TV's New Year's Eve party.
Hong Wei is the singer of the theme song of the movie, and it is no problem for her to sing the theme song of the movie at any New Year's Eve party, and it can also have a good publicity effect. But Zhao Rui is not satisfied with letting Hong Wei go to the New Year's Eve party to promote alone, and also wants the two leading actors to appear on the New Year's Eve party of a certain satellite TV.
The main creative team of this movie are all newcomers. Because the movie has not yet been released, the fame of the leading actors is not even as good as Qin Hao and Xu Liang, and with the two little transparent starring actors, there must be no hope of going to the New Year's Eve party of the Four David TVs. This movie is in charge of Zhao Rui, and Zhao Rui is also ready to take these two leading actors to fight for the opportunity to perform at the New Year's Eve party.
With Zhao Rui's fame, it is not difficult to fight for a performance opportunity at a New Year's Eve party alone. But it's not so easy to bring two little transparent actors to promote the movie. However, not easy does not mean that there is no hope at all, but people want to review their programs, and their programs must be exciting enough to be good for their ratings, so they agreed that Zhao Rui would take the two newcomers to the New Year's Eve party and let the host introduce their movies at the party.
Zhao Rui's acting is not bad, but the performance of the New Year's Eve party is mainly singing and dancing, and Zhao Ruike is far worse than Xiao Yao in this regard. Xiao Yao said that he would not participate in other promotional activities of Zhao Rui's film except for the premiere, and Zhao Rui did not ask Xiao Yao to participate in any promotional activities during the publicity period, but Xiao Yao was able to write the theme song for the movie, come forward to sing with Hong Wei, and post Weibo to promote, which also shows that Xiao Yao does not really ignore this movie.
Xiao Yao just didn't want to come forward to follow them to participate in the show or run around, so it was no problem to give advice behind the scenes. Zhao Rui took two classmates to Shencheng to find Xiao Yao to help them prepare a more interesting program, and Xiao Yao was not easy to refuse.
So, in the last half month of the end of the Gregorian calendar, Xiao Yao was preparing for the company's annual meeting, and at the same time sent Fang still to represent the film and television company to communicate and negotiate with the New Year's Eve party program team of several satellite TVs, ://./3_3635/