Nie Wei came to the company, and after waiting for about ten minutes, Ma Dong came to Nie Wei's office with the documents that had been sorted out.

"Mr. Nie, "Longing for Life" has a good reputation. As soon as he entered the house, Ma Dong couldn't help but say happily.

He didn't mention the ratings, because he had already reported to Nie Wei just now.

But to make a show, the most fundamental thing is still in word of mouth, even if the ratings are a little lower at the beginning, as long as the word of mouth is good, slowly as long as you have patience, you will definitely be able to succeed.

At present, the reputation and support of "Longing for Life" on the Internet, this variety show will inevitably be the third dominant-level ace variety show after "Infinite Challenge" and "We Are Married", how can Ma Dong not be excited.

"I also watched it, but there are a lot of praises, but there are also a lot of shortcomings, let the staff of the program team not be complacent, continue to work hard to improve, if this reputation can be maintained for ten issues, I will hold a celebration banquet for them, and give them a big red envelope. ”

"I'll tell them in a moment that the gang must be overjoyed. Ma Dong said with a smile.

Because everyone in the company knows that Nie Wei is a person with clear rewards and punishments, there are mistakes and punishments, and merit will be rewarded, and Nie Wei has always been very generous in this regard.

Take Ma Dong himself as an example, he has been in charge of starry variety shows over the years, and Nie Wei will pay dividends to his growth company every year.

Up to now, Ma Dong has been able to get 10% of the company's year-end dividends every year, and the annual net income of the starry variety show last year was nearly 1 billion, half of which was reinvested in the company as the development fund for the second year, and the remaining nearly 500 million yuan was taken out as the company's dividends.

And Ma Dong alone received nearly 50 million, and all employees in the company also received nearly 10 million bonuses.

In terms of dividend income alone, Ma Dong's current annual income has surpassed that of many top stars, not including his hosting fee and salary as president, which is why since this year, Ma Dong has reported to Nie Wei that only one dollar of salary per year is enough.

Because his bonus and dividend income has far exceeded his salary, even if his salary is reduced, it will not affect his overall income, and this can also win a good reputation at the same time, but also show his determination to the company.

The key Ma Dong knows very well that even if Nie Wei agrees to his request, he will 'compensate' himself in bonuses, dividends, or variety show salaries.

"The success of "Longing for Life" proves that pastoral variety shows have developed, and the idea you mentioned to me last time, I think it is very feasible. Ma Dong finally said the purpose of his approach.

After recording "Longing for Life", Nie Wei and Ma Dong proposed creative ideas for the variety show "Where Are You Going, Dad".

After hearing this, Ma Dong immediately felt great interest in this idea.

First of all, this theme is very novel, a large-scale variety show of celebrity parent-child interaction, and there is only one "Metamorphosis" broadcast on Shonan TV so far on domestic variety shows.

However, that show is about how to educate bear children, and the style is closer to the documentary mode, which is completely different from "Where Are You Going, Dad" proposed by Nie Wei.

And in Nie Wei's idea, it is specially set up as the interaction between father and child, which is also a highlight.

After all, many people have the inherent impression that at home, mothers take care of their children, and fathers play with their children at most.

When Ma Dong heard this, the first thing that popped up in his mind was the problem of cooking.

Watching a group of fathers who can't cook hurriedly cook food for their children in the kitchen, it is unknown whether the result is delicious or not, Ma Dong finds it interesting just thinking about it.

In addition, there are many things that can be done in taking care of children, from dressing and washing to education issues, which can be made wonderful.

Human feelings can basically be divided into three categories, family, friendship and love.

"Infinite Challenge" and "Longing for Life" represent friendship, while "We Are Married" represents love, and now Nie Wei's idea obviously represents family affection.

As long as you grasp the audience's inner yearning for feelings, this variety show will be very popular.

And this variety show is not just a simple personal interaction, in Nie Wei's narration, this show can also carry out powerful propaganda of traditional Chinese culture, and take the audience to appreciate the Chinese countryside scenery that many viewers have never seen.

Even in Nie Wei's imagination, if this show is good enough, it is not impossible to go to the world in the future.

"Children can't be too young, I think at least four years old, only above this age, children will have a rapid development in cognitive, motor, emotional and other aspects, and it is also a good period for parents to raise their children, if they are too young, children simply cannot rely on themselves to be independent, our original intention of doing the show is meaningless. ”

"And the personal combination we are looking for can't be repetitive, not only children, looking for celebrity dads is more important, if you are lazy, you must be diligent, there must be someone who can't cook, there must be someone who can do it, there are good sports, but you also have to have a smart mind, you can make a few people set up first, and then give it to the guests, so that they can try to play according to the personality. ”

"In terms of choosing filming locations, we mainly focus on the countryside, try to choose some places with beautiful scenery and cultural heritage, at least have unique local characteristics, do program content, people-oriented, but also take our Chinese culture to go out, which is also our ultimate goal. ”

"Finally, I'd like to mention the editing aspect. Saying this, Nie Wei's expression suddenly became a lot more serious, which made Ma Dong, who was recording, also straighten his waist.

"Longing for Life" proves that we don't need conflicts to create topics, and we can also make variety shows gain attention, and in this new variety show, I hope you can consider this more when editing, don't let your editing hurt children, it's really a record of their growth, and the show should have a warm theme, understand?"

"You can rest assured. Ma Dong nodded solemnly and promised: "I will review the program editing, and I will not deliberately use children to hype up topics, and the variety shows we shoot don't need such a lo means." ”

Ma Dong looked very confident when he said this, and he was indeed full of heart in his heart, which is also the confidence accumulated by starry variety shows that have dominated the variety show market in China and even Asia for so many years.

The filming of "Infinite Challenge" has long been from the original mainland, to Hong Kong, Macao and Taiwan, and then to Japan and South Korea, as long as the members of "Infinite Challenge" appear, it will attract a large number of local fans to come to support, and even go to Europe and the United States to shoot, on the road will be greeted from time to time, and the names of the members will be shouted in jerky Chinese.

And "Infinite Challenge" has been translated into more than ten languages on the Internet, and these fans from all over the world will even stay up late to translate in order to let the fans of Infinite Challenge in their home countries see the show for the first time.

Even when "Infinite Challenge" set off for filming in a certain country in Southeast Asia, it was received by the country's leaders, commending them for their promotion of the country's image, and also invited the Infinite Challenge program team, hoping that they could come to the country to shoot more.

And often the places that "Infinite Challenge" has been to will also trigger a craze for tourism, which is why this show is so popular.

There is also the show "We Are Married", not only domestic stars, but also many foreign stars have also taken the initiative to contact the program team in the hope of being able to participate, and some even intended to reduce the remuneration or even free of charge, just to be able to increase their popularity through "We Are Married", after all, this is also a variety show that is very influential in Asia.

Even a South Korean TV station deliberately spent a huge amount of money to acquire the copyright and prepare to shoot the Korean version of "We Are Married".

Although the other works of the star variety show may not have as much influence as the above two works, they also have a good reputation, and their influence will not be limited to China.

This is also the reason why more and more domestic stars want to participate in variety shows under the stars, and even many Hollywood stars will choose to participate in the variety shows of the stars when they come to China to promote, because it can indeed bring good publicity effects to star artists.

Nie Wei just told Ma Dong the key points of a few ideas, and Nie Wei didn't need to worry about the rest, over the years, the company's variety show department has already accumulated a large number of talents, and they will complete the expansion of the content, and they will do even better than Nie Wei himself.

Nie Wei originally wanted to commend the program team of "Longing for Life" today, but Ma Dong told him that the program team was not in the company, but continued to shoot a new batch of guests in that small village.

"It's Zhang Ziyi and Chen Daoming, I heard that Zhang Ziyi ordered the same dish as you, and Teacher Huang told her that she must chop the same amount of firewood as you. Ma Dong smiled and told Nie Wei the interesting story of the program team.

Zhang Ziyi and Chen Daoming are both members of the crew of Nie Wei's "Inception", and they have been training, and Nie Wei also knows that they are going to participate in "Longing for Life", mainly to relax before joining the crew, but he doesn't know when these two will be recorded.

"I'm afraid Ziyi is angry, right?"

"I chased Huang Lei around the yard several times, and Huang Lei's slippers were finally lost. ”

"Well deserved. ”

After complaining a few words about Mr. Huang, Ma Dong said goodbye, today Nie Wei has set aside an hour to talk about variety shows with him, and the rest of the time Nie Wei still has a lot of things to deal with, Fanxing Group is not just a variety show department.

Nie spent the only morning dealing with affairs, and after hastily solving lunch in the company cafeteria at noon, he went to Huayi in the afternoon to learn about the progress of the second part of the "Ghost Blowing the Lantern" web series.

As for the film version of "Ghost Blowing the Lantern", it has been completed, and now the final special effects part needs to be carefully crafted, but it can be done within a month at the earliest, and the movie should be scheduled for the National Day by then.

And the online drama "Ghost Blowing the Lantern" is also close to completion, all of them are from the original team, and they have a very tacit understanding between each other because of the cooperation in the first part, and the interval between the filming and the first part is not long, so the filming of the second part can be said to be extraordinarily smooth.

And this online drama has also become popular with a bunch of people, such as Li Yifeng and Chen Qiaoen, who have accumulated a lot of popularity in the mainland because of this web drama, and even Chen Qiaoen has been named a TV series diva by the mainland media.

It was even selected as a candidate for this year's 'Four Little Flowers'.

Being able to be shortlisted for the 'Four Little Flowers' at the age of more than 30 shows how popular Chen Qiaoen is in the mainland.

Nie Wei went to the crew to visit the class, delivered a bunch of coffee by the way, chatted with the director and a few important actors for a while, and left the crew after staying for about half an hour.

After all, the meaning is enough, Nie Wei goes to represent the importance of the crew of the online drama "Ghost Blowing the Lantern", but the appearance of Nie Wei will also delay the work of the crew.

For example, from the beginning of calling the crew to inform Nie Wei that he was going to go, to Nie Wei finally leaving the crew, the process was about two hours, and the crew basically fell into a semi-stagnant state throughout the whole process, after all, knowing that Nie Wei was coming, many people had no mind to work and film.

After visiting work in "Ghost Blowing the Lantern", Nie Wei was ready to take the car home.

When he got home, as soon as Nie Wei entered the house, he saw Shu Chang and Zhou Duoduo on the sofa in the living room, and at this time, the two girls were surrounded by a bunch of brand-name handbags, and it was obvious that such a large number of things were the result of today's shopping efforts between the two.

Nie Wei is not surprised at all, Shu Chang has always been very dedicated to pleasing his sister-in-law, not only attentively, but also willing to spend money.

Nie Wei said hello to the two girls, got two perfunctory responses, and then felt bored, so he went to wash.

When he returned to the living room after taking a shower, he saw that the two girls were still chattering and discussing excitedly.

"I think this white gold diamond bracelet is very suitable for you, Duoduo, your skin is so white, it is the most suitable with diamonds. ”

"I'll try a few dresses I bought today, you have long legs, and you will definitely look good in a skirt. ”

"By the way, we also bought perfumes, you can try so many models, do you like Gucci's magnolia or Chanel's rose scent?"

"There's lipstick, there's skincare, and this, and here's the mask I'm using right now......"

Most of the time, Shu Chang was talking, and Zhou Duoduo listened with sparkling eyes, trying to 'tutor' the knowledge of how to be a delicate woman from Shu Chang.

"How much do you buy?" Nie Wei approached and interjected with a smile.

"What, you're worried about money?" Shu Chang joked.

"It's not that I'm worried about the money, but I'm thinking about how to get these things to the courtyard next week. Nie's only words made Zhou Duoduo, who was originally in a happy mood, instantly annoyed.