In Lu Xiaoran's opinion, he doesn't need "Fireworks in the Day" to make money, and neither does Orange.

Zhong Lifang didn't think so.

"Guanyin Mountain" sold more than 60 million;

"Piano of Steel" only sold 10 million...

She's been unhappy for a long time.

Everyone is a literary film, why is the box office of "Guanyin Mountain" several times more than that of "The Piano of Steel"?

And just talking about word-of-mouth, what is the Douban score of "Guanyin Mountain" is 7.1 points, and "The Piano of Steel" is 8.4 points!

"Tangshan Earthquake" and "Let the Bullets Fly" are awesome at the box office, and as soon as "Source Code" came out, it was directly destroyed!

In terms of literary films, "Fireworks in the Day" must extinguish "Guanyin Mountain" and snatch back the highest box office of literary films!

Oranges are either not made, and if you want to do it, you will be the first!

That's what Zhong Lifang thinks.

"Don't advertise it, I'm only going to screen it on a small scale, I don't want to ask for the box office!"

In Lu Xiaoran's view, the original intention and nature of literary films and commercial films are different, and commercial films themselves are running for the box office, and the main appeal is that the public likes and entertains. The main appeal of literary films is the director's self-expression or the transmission of some humanistic thoughts, which in many cases do not have universality, and it is normal for the box office to be inferior to commercial films.

"That's not good, this is a Golden Bear Award-winning work, and it must be released on a large scale, so don't worry about it!"

“... How can I not care, don't package it as a commercial film, it will affect the public's perception of the movie, so let's strive for a long-term screening, and the film scheduling rate is not too high, just 10%!"

Zhong Lifang glared at him: "Do you know how much impact this movie will have on the company's stock price if the box office breaks 100 million?"

"You are responsible to the shareholders!"

“... Then don't package it as a commercial film, just ordinary marketing, make a batch of posters, put them on the market, and then how to arrange the film in theaters and let the market call the shots, how about it?"

"It's pretty much the same, by the way, CCTV news will come later, you..."

Zhong Lifang: "Pay attention to the wording of your speech!"

Phrasing?

Lu Xiaoran was very aggrieved: "I am very civilized!"

Zhong Lifang thought of something: "When will "Search" be released?"

"Search"...

I almost forgot, I also filmed this scene!

Lu Xiaoran asked rhetorically: "... What does Ningbo say?"

"They said it would be best to borrow the influence of "Fireworks in the Day", the sooner the better!"

"You can't go with "Titanic 3D", right..."Glancing at Zhong Lifang, the latter looked as a matter of course: ", do you want me to die?"

"Anyway, our investment is low, and your goal is just to break 100 million!"

"Then there's no need to touch "Titanic", it's Cameron!"

"What's wrong with Cameron? He's a human too!"

“... I'm going to shoot a TV series right away, you can discuss this, I'm just the director..."

......

"Searching", originally planned to be on the January ...

It's a pity that in January, there are "Twenty Years Old Again", "Mission Impossible 4"...

There were too many Hollywood movies in the first half of the year, and Mr. Lu thought about whether it would be summer or not, and it would be a month away from "Big Man 2"...

"Fireworks in the Day" won the award...

Of course, it is a good thing to win the award, but if these two films are released one after another, Mr. Lu is really afraid that he will be regarded as a literary film director - "Search" is of course a feature film, but the subject matter is too realistic, and the market performance is estimated to be like that.

With such a serious story, you still expect it to sell for 500 million?

It's good to be able to sell for 200 million!

Lao Chen's "Search" box office was only 173 million...

Lu Xiaoran positions himself as a commercial film director!

I'm going to make money at the box office.

"Search" collided with "Titanic 3D", it will be ugly to die!

The auxiliary device said that "Titanic 3D" dominated the top of the mainland box office charts for 25 days, and then was terminated by "The Avengers"...

The cumulative box office is 946 million...

Hurry up and finish filming "Star You", and then know how to make a blockbuster that gathers stars from China, Japan and South Korea!

Chen Zhixi is already negotiating with CJ Entertainment and LesPros, the director is Lu Xiaoran, and the movie title is tentative: "Raiders of the Lost Ark"...

The filming location spans China, Japan and South Korea, and the production cost is as high as 180 million!

CJ agreed to contact Jun Ji-hyun and Kim Hye-so, and LesPros will come up with the leading female artist Yui Aragaki!

Now we are talking about the date of simultaneous release.

......

CCTV News came to visit, of course, we should pay attention to it, after all, "News Network" used one minute and twenty seconds to introduce the news of Lu Xiaoran's arrival at the top of the Berlin Film Festival!

Director Lu is not a household name, but his popularity will definitely be further enhanced!

After all, Director Lu hasn't acted in a TV series for several years, and his current fan base is more young people - if it weren't for the three TV series "Latent", "Snow Leopard", and "Fruit Marriage Era", there would be even fewer middle-aged aunts who know him!

First question:

"Did the film win a balance between independence and commerciality?"

"Movies can't be simply defined, "Fireworks in the Day" has the style of a noir film, a detective film, but first of all, it is a film with awareness and attitude, and as for the commercial attributes, there is also a little... It's too difficult to balance the commercial and literary aspects of the film, and I can't do it for the time being!"

"Then what do you think about the unfair market that many literary film directors say?"

"There is nothing wrong with letting more people see their own films, there were many realistic art films that criticized society and life in the past, since you have criticized, don't now audiences from all walks of life will cater to you!"

"After this film just won the Golden Bear, some foreign media said that "Fireworks in the Day" is different from other previous Golden Bear films in Chinese mainland, it does not win recognition by exposing the inferiority of Chinese people or relying on ethnic minority themes, is this also a breakthrough you wanted to make at the beginning of creating this film?"

"I was thinking that my film should not win the value of this film through folklore or social spectacle, or directly criticize social injustice, but directly show the bottom of society, I just want to tell a good-looking story and present it through the charm of the movie itself. Movies are all about telling a good story, and of course there are a lot of serious topics in it that we can discuss, and that's enough. ”

One last question:

"We know it only took you 18 days to shoot Fireworks in the Day, why is it so fast?"

“... Because I have the bottom in my heart, I met a good actor and a good team..."

......

The level of CCTV news is just like that...

Lu Xiaoran took off her coat and got ready to study "Predecessor Raiders"...

This should still be a blue ocean problem!

What is the level of "Predecessor Raiders", he knows very well, otherwise he would not find someone to direct...

The more this is the case, the more it shows that this film does not rely on the film itself to win, but just picked up a big gift package, entered a blue ocean, and became a pig on the tuyere, and anyone can be blown up.

This blue ocean is called the concept of the ex!

The former problem is faced by the entire postmodern society, as long as there is a movie that can talk about this thing properly, countless self-moved people will make up this movie into a peerless movie.

"Five Hundred Days with Shamo" is actually about the predecessor, but this movie is not suitable for the context of mainland films.

After thinking about it, he took out his mobile phone and sent him a Weibo: "As a director and screenwriter, the movie "Predecessor Raiders" is not excellent, but it is not a failure, as a producer and producer, I can clearly say that the big hit of our movie was expected before, because of the concept of "predecessor", domestic films are almost not mentioned, and "Predecessor Raiders" is just about this!"

He originally thought that if he said something, he would soon be on the hot search, but then, he miscalculated...

A bunch of people on Weibo are discussing Zhao Wenzhuo, Zhen Bullet...

No one paid attention to him at all...