(Revised from the previous chapter)

The Chinese film market at this time of year is very barbaric...

An excerpt from Chen Kexin's interview:

"Less than a week after the start of the film "Vote for Fame", the distributor said that the film was 300 million, and if it was not 300 million, it would be 280 million. Everyone was excited. As soon as "The Assembly" came on, some people changed their tone in the first two or three days, saying that the box office of "Casting a Name" was at most 250 million, and the box office that the Times gave me was about 180 million, and in a few days, why would it still be 180 million? When I quote the box office again, it will be the last 210 million. For 10 days, I was completely unaware of the box office progress.

Then I went to find Mr. Han of China Film, Mr. Han, you tell me if it will be over 200 million? I only asked for 200 million... It turned out to be just over 200 million. ”

"I think we walked in front of "The Assembly" for a week, and the reputation is good, there is no reason why we will lose later, or we will not lose so badly no matter how we lose. ”

Of course, his final ending was "That's why I know that the support that can be received by a good-looking main theme film is even greater." ”

You taste, you taste!

This is also the reason why the box office of "Ip Man" on the first day was 14 million, and the total box office was only 93.42 million...

is also the reason why the box office of "Mei Lanfang" was 11 million on the first day, but the total box office was 117 million...

In addition, at the same time as the release of "Ip Man", "Women Are Not Bad" and "Wolf Teeth" were also released at the same time, "Mei Lanfang" is in the second week of release, and there are really few films left for "Rescue Mr. Wu"!

Lu Xiaoran also enjoyed the same treatment - did not receive box office information for three consecutive days...

On the third day, Li Dagou called and said, 'Don't worry, 180 million is no problem!'

Sure enough, on the 15th, "China Film Report" was released, and the cumulative box office of "Rescue Mr. Wu" was just 180 million...

And then...

And then it was screened, what do you still want?

……

Lu Xiaoran smiled very happily...

Anyway, the box office of "Rescue Mr. Wu" of 180 million has been written on the information, and it temporarily ranks fourth at the annual box office - "If You Are Honest, Do Not Disturb" has not yet been released...

This battle can be called famous in one fell swoop, and the world knows it!

However, this incident gave him a big touch - the information is not equal, and it is difficult for you to control the market trend!

Then, the auxiliary device was launched: "In the future, there will be a ticketing agency called Aiming Eye and Tao Piao Ticket, which can buy tickets online and then follow up the box office information in real time!"

Lu Xiaoran hurriedly asked how to operate.

The husky really paid attention to this problem, and his answer was very detailed: "Aiming at the eye has signed contracts with most of the movie theaters in the country, and the real-time box office is based on the statistics of its own platform plus the box office of other channels..."

“… When the market share reaches a certain level, almost no one chooses to buy tickets in the cinema..."

"How do you do this?"

"It's very simple, hit the project that must be fired, and then make up for the ticket, cultivate user habits..."

"Wait a minute... What does it mean to pay a ticket?"

"Literally, the producer devotes part of the budget to promotion, with the aim of driving box office growth in the first few days of the theater's launch, which is generally much cheaper than normal movie tickets..."

Lu Xiaoran was speechless: "Who would do this?"

Auxiliary: "You underestimate the film industry chain, let me tell you, there will be many people who will make a fuss at the box office in the future, do you know how much a big movie will pull on the market value of the producer?

"And the platform itself will also regularly release some 9.9 blockbuster activities..."

"Anyway, to be an online platform, it's to throw money in the early stage!"

“… What's the difference between that and doing the Internet?"

"It's the same, it's all a money-throwing business, first staking the land, and when the time is ripe, the user is used to buying tickets online, and then you charge the intermediary fee..."

Seeing Lu Xiaoran's hesitation, the husky continued: "Don't worry, you will spend money in the early stage, and when you occupy the market, someone will naturally raise money with you, and then it will be two rounds, three rounds, until it is listed... After listing, you don't have to worry about spending shareholders' money!"

Lu Xiaoran is really a little excited...

The problem is that the time is not very ripe to buy tickets online, smartphones are not yet popular, and you can only buy tickets on the computer...

Convenience is not enough!

"If you don't do it now, wait for the future to look at the market and occupy the market, and there will be a time when you regret it!"

Then, Lu Xiaoran told Zeng Guangxian and Zhang Jin about this proposal...

The two have different attitudes, Zeng Guangxian is resolutely opposed, he thinks that we should make movies honestly, do the upstream of the film industry chain, there is no need to open up the downstream, that is the business of other people's movie theaters, you grab food with movie theaters, can people be happy?

Zhang Jin felt that there was a trick...

After the argument continued, Lu Xiaoran proposed: "Why don't you ask other people's opinions?"

Zhang Jin subconsciously retorted: "... Whose opinion is asked? It's a trade secret that determines how far the Orange Image can go in the future!"

"If the online ticketing platform can be laid, we will be able to open up the upstream and downstream of the film industry chain, and there is no need to spend money to set up our own cinema, I think it is feasible!"

"Movie theater?

Lu Xiaoran touched his nose: "That's right, this is the goal for the next two years, I was originally going to acquire a licensed theater chain, and then slowly develop..."

Zeng Guangxian was a little speechless: "You are so ambitious!"

"Then let's do it!"

"What should I do as the first step?"

"Let's base ourselves in Beijing first, and the first step is, of course, to discuss with the New Film Federation to win a certain share of the movie tickets for "If You Are Honest, Do Not Disturb", and then sell them online!"

“… How to sell?"

“… If I did, I wouldn't have made movies, I would have gone on the Internet!"

Zhang Jin sighed: "Okay, this matter is handed over to me, I'll go back and figure out a way!"

“… Try to do it first, we don't need to eat fat in one go, this thing will definitely lose money in the early stage, first make a name for yourself..."

……

Zeng Guangxian didn't understand, how did Lu Xiaoran come up with the idea of buying tickets online?

"I want the most accurate box office information, I don't want to be kept in the dark!"

"In today's box office market, there is no real-time and pre-sale box office information and data! You can say that the timeliness, concentration or technical conditions are not enough, but the emergence of online seat selection and ticket purchase has made this possible - as long as we do it big enough!"

"In addition, the data of the historical box office and the film market are either covered or sold, and the aggregate data of the whole country is only available to the special fund office! This is an abnormal phenomenon in any industry itself!"

“… But you're a filmmaker, what does that have to do with you?"

"Yes, it didn't matter, but I didn't receive any box office information for "Rescue Mr. Wu" for three days, so it matters!"

Why is it 180 million?

Lu Xiaoran doesn't understand, so he wants information to be made public!

Chen Kexin didn't understand either, so he completely fell to Zhongying...

Zeng Guangxian sighed: "Forget it, if you want to do it, you can do it, tell you something." ”

"What's the matter?"

"At tonight's celebration banquet, Huang Xiaoming may want to talk to you about something!"

“… What's the matter, he's going to admit me to do it..."

"Don't talk nonsense!"