Chapter 350: Latour!

This famous vineyard is Château Latour!

It is one of the five famous French wineries.

Its Latour red wine is not inferior to the Lafite red wine of the Rothschild family.

At this time, Zhang Xingxing's table not only had the information of the French red wine house, but also two bottles of red wine, this bottle is Lafite and the other bottle is Latour red wine.

Zhang Xingxing made a gesture to ask the blonde next to him to open the two bottles of red wine.

What is the drink of red wine, the taste of drinking, and the style of drinking.

Whereas!

Château Latour is very flavorful!

It is very famous in the previous history, and the historical thickness is very deep, and it has its historical record in 1331 AD!

On October 18, 1331, Pons, lord of Castillon, approved the construction of a fortress in Saint-Lambert, a very wealthy family in the Medoc region at the time, and in the mid-15th century, a watchtower was built here for the defense of the estuary, which became known as the Tower of Saint-Mobert, and the two main wine plates of Château Latour were designed on the basis of the architecture of the tower of Saint-Mobert and the fortress of the time.

Later, in 1670, Schudschafnier, the private secretary of King Louis XIV of France, bought the vineyards of Latour, and in 1695, Schud Charvanid's only daughter, Maritte, married the Marquis of Alexandre of the House of Siegel, and this marriage enabled their son Alexander the Younger to take charge of the two great estates of Lafite and Latour.

This made the son of the Marquis of Alexandria, Alexander Nikolai the Younger, known as the "Prince of Wine".

After Alexander's death, the estates were owned by four of his daughters, so the two most famous wineries in history, Lafite and Latour, were originally owned by one family, and gradually formed a situation in which different families managed each other.

Marie, the eldest daughter of Alexander the Younger, took over Château Lafite, and by the time Marie's eldest son took over the estate, Lafite had already begun to decline, reaching the point of auctioning the estate......

This gave Baron James Rothschild the opportunity to buy Château Lafite at auction in 1868.

However, after the outbreak of the French Revolution, it was met with two world wars, especially in 1940, during the Second World War, Château Lafite's aged wine was looted in the war and almost suffered a catastrophe, but since 1945 Lafite returned to the Rothschild family, and his successor Brown, Ely Rothschild, was responsible for the reconstruction and revival of the winery, and has not changed ownership.

But Latour was different, in 1963, the Siegel family sold 75% of Château Latour and sold the shares to two British companies, Harvey and Pearson, when the news broke, the whole country in France was in an uproar, thinking that it was a national purchase.

Later, Harvey was acquired by Unilever, which spent more than 100 million yuan in 1989 to buy all the shares of Château Latour held by the Plzeň Group...... In the end, Unilever acquired all the shares of Latour Estate, thinking that Latour would develop steadily under the leadership of Unilever and catch up with Lafite.

But within three years, Unilever was in dire need of funds for other businesses, and they were ready to sell all of the slow-making Château Latour.

This kind of tossing and turning, constantly changing hands, has caused Latour to be displaced over the years, and it is obvious that Latour's reputation is not as good as that of Lafite in the case of constantly changing owners.

But Latour's strength is by no means inferior to Lafite's.

As early as 1787, it was appreciated by former US President Thomas, who was obsessed with French wine, and was also appreciated by the British royal family and aristocracy for its vigor and strength, and at that time it was more than 20 times more expensive than ordinary wine.

Take a sip of Lafite.

Drink Latour again a little later.

Zhang happily enjoyed this worldly wine......

If Lafite is a tenor, Latour is a bass, if Lafite is a lyric poem, Latour is an epic work, Latour is not inferior to Lafite, especially in terms of richness, it is definitely better than Lafite.

Château Latour has a strict control over the production of the grapes, and in bad years, the grapes are carefully selected by hand, which is a step ahead of Château Lafite.

……

In his previous life, François Pinault, the owner of the Parisian retail giant Paris Spring Department Store, bought it in 1993, but in this life, Zhang Xingxing wanted to cut him off!

Raffi is not getting a drop for the time being!

The Rothzachel family was once the richest family on the planet, and now it is even more rich that people can't know the details of this family.

Although I don't know the full details of this family, but the whole world knows that the Rothchaichel family is not bad for money, and naturally will not sell the Château Lafite, which lays golden eggs, and Zhang Xingxing now has a good chance to get Château Latour.

If this Château Latour is in his hands, and then enter the future market of China, it believes that it knows the market of China better than the Rothschilds.

In this life, Lafite drank Latour who will dominate the land of China, it is still unknown!

However, now I heard that the owner of Paris Spring Department Store has been in contact with people from Unilever, thinking that they will make a deal next year in the previous life, and it is estimated that there will be a lot of negotiations before this.

Zhang Xingxing wants to take advantage of the opportunity to talk to Unilever before they get along.

Knowing oneself and knowing the other side can not be defeated in a hundred battles.

Compared to Château Lafite and Château Latour, Unilever is actually a calf, the company was founded a few hundred years ago, they were originally a merger of Dutch margarine and British soap company, and the main business is food and washing products.

Unilever is now focusing on daily chemical products, and vigorously layout overseas, especially in Asian countries, in their opinion the market there is huge, Unilever is indeed doing that, in the eighties and nineties to the land of China investment of more than 800 million US dollars, won the title of China land 94 years of national foreign investment double excellent enterprises, from 1995 to 1996 was included in the 500 largest foreign-invested industrial enterprises in China.

The establishment of 14 joint ventures in the land of China, the introduction of more than 100 patented technologies, Lux soap, Xia Shilian Myo, and Luxue many family personal skin care products occupy a large part of the market, its ice cream and food series of products also make Unilever in the land of China has a product category labeled with Unilever in the land of China can open a decent store, no need to enter other goods, and all aspects of people's daily life are closely related to the brand of life.

This Unilever just wants a large amount of money, so as to invest in the land of China and occupy the daily chemical market of Chinese life!

Therefore, the dispute with the owner of the Paris Spring department store lies in a price, and whoever has the highest price will naturally be willing to cooperate with whom.

In this way, then open auction, strength to take!

Zhang Xingxing thought.

n.