Chapter 52: Another Year of Spring Festival (2/5)

Zhou Quan was recommended to Lu Xiaoran by Chen Zhixi.

is very young, famous for his short films, and then he was photographed by Orange, signed, and followed a few directors to run the crew first...

Orange trains directors basically like this: run the crew first, get familiar with the film production process, and then get started, of course, the production cost of the debut film will definitely not be high.

In fact, according to the normal market rules, novice directors are basically like this!

The problem is that the environment has changed now, and the profession of director is not as scarce as before...

Any person, as long as you are famous, you will not worry about not being able to invest...

Many talented newcomers are forced to have no stage to show at all, so Orange Imaging recruits 20-30 new directors every year...

Zhou Quan is very thoughtful, and he also has the ability to write an independent screenplay, but he lacks experience.

Fortunately, the entire crew of "Dear" is very good, and he only needs to shout a button every day...

......

Last year's Spring Festival stalls set a record total box office of 2 billion yuan, and this year's target is 2.5 billion.

Needless to say, "Detective Chinatown" is recognized as the head work, and the investor is Orange Images;

"Lion from the Sky", the first International Eyeliner Competition, Li Rengang did not arrange a flying saucer hat this time, it can be seen from the trailer that this time it is the same miner's hat of China Coal Group, and it is still a coat control...

Producer: Huayi Brothers!

Of course, the trailer of this movie has been complained about: I love smoky suits, I wear UFO hats, and my history teacher died early!

"Macau Fengyun 2", Bona Film and Television...

"Zhong Kui Fu Demon: Snow Demon Spirit", Light Media Investment...

The presence of this scene is very low, but it has done its best in publicity - at the premiere press conference, Li Lianhua went out and forcibly kissed Chen Kun, Chen Kun said that Li Lianhua took this scene just to sleep with him, and there were other messes...

You say, it's all on this scale, but there's no heat...

It's not even as girly as Yang Xiaomi's street photography...

By the way, director Wang Jing also bombarded "Zhong Kui Fu Demon" on Weibo for swiping tickets...

Then, Chen Lizhi, chairman of the marketing party of "Zhong Kui Fu Demon" Maite Culture, responded: "Wang Jing, only a person with a dark psychology like you would be so conspiracy theory, and the higher the number of votes than you is the data of the water army?... "Zhong Kui Fu Demon: Snow Demon Spirit", if there is any water army ticket swiping behavior, I will die the whole family; Wang Jing, I'll fight you to the end!"

The marketing team came down in person.

It's useless, because the hot search in the past few days has been contracted by "The Producer"...

It's "The Producer" starring Tangtang...

This drama sold 28 million, 2 million per episode, and the price of a single episode set the highest record for online dramas.

Now Tangtang is already an Oscar nominee, before the broadcast, she promoted "The Producer" on Weibo, and said, 'This drama is based on the story behind the production of "Why Sheng Xiaomo", I hope everyone can like it'...

Do you like it or not?

In the first two episodes of the launch, the click-through rate exceeded 200 million in 24 hours!

Tencent Video urgently launched the rule that VIPs can watch six episodes in advance, and then the number of VIP members rose by 3.3 million...

The audience saw this kind of industry insider drama for the first time, casting, scripting, and even salary negotiations, and felt so novel...

Chen Zhixi directly appeared in real person, playing the role of the year, and her comment on Tang Yixin's sentence was on the first place in the hot search: "This girl's image is young and cheerful, and she belongs to the conspicuous category in the crowd, what she is most afraid of as an artist is universality, I think she is good!"

Then, Chen Zhixi's details were exposed: Lu Xiaoran is the queen producer, and the total box office of the movies she is the producer of exceeds 10 billion...

Including Zhang Jin, Zeng Guangxian, who appeared later...

Almost every character who appears can be on the hot search - everyone is too curious about oranges!

Of course, some people say that "The Producer" is too fake, and there are no unspoken rules at all...

But no matter what, as the first regular workplace drama, there are no love scenes - except for Lu Xiaoran, who made a cameo appearance, sprinkled a wave of dog food, the whole drama has a smooth plot without any delay, and the last episode is "Why Sheng Xiaomo" was broadcast, and the ratings dominated the same period...

encountered such a hot drama, Fuji Xun is still willing to buy hot searches, it really dominates the screen...

There is no place for Weibo...

By the way, there is also a "Wolf Totem", the producer of this movie is China Film - has never been good at marketing...

......

Lu Xiaoran was interviewed by the "People's Daily".

He himself was quite surprised that "Minren Daily" would interview him...

The theme content is the promotion of "Detective Chinatown".

"I am a creator, of course, I have to have a plan for my creation, for example, I was sure from the beginning that "Detective Chinatown" would be made into a series of movies, as long as the audience likes it, the detective story of the uncle and the teenager group will take place in Chinatowns around the world, which is the image of local heroes in Chinese films. Just as the favorite food of Chinese is always Chinese food, it is the duty of filmmakers to create images of local classic characters that Chinese audiences love. ”

"The meaning I want to express is very deep, a case is just the surface of the story, the core of which is the "Zhou Yi" in the 'one yin and one yang is the Tao', everything has two sides of yin and yang, the coexistence of good and evil in this world, and the conservation of energy, this is an exploration of human nature, and an attitude towards the world. ”

"There was no mystery comedy in Chinese movies before, and some people even thought that the two genes of mystery and comedy were mutually exclusive, but I think that, on the one hand, Chinese audiences crave laughter, and on the other hand, there has been no good detective image in contemporary China. ”

"When I was studying, it was a golden age in the history of the development of contemporary Chinese literature, and there were excellent writers such as Jia Pingwa, Mo Yan, and Liu Heng. And film is closely related to literature, and the prosperity of literature has also brought about the prosperity of film art. ”

"At present, the popular things in the market are either adapted from big IPs or sequel works, from a commercial point of view, this is the safest behavior, but if you consider the negative side of film diversity, this is actually a tragedy, which means that you don't dare to take risks, but the movie itself is a risky behavior!"

"How do you stay creative? Reading, of course, but without reading, what can we use to support our thinking?"

"The director is actually a kind of craftsman, I don't care much about other people's opinions, of course the praise is accepted, others don't praise it, and it doesn't affect self-judgment, commercial films are for the public, not a few critics who pick on them..."

At the end of the interview, when asked about the news of the Oscars, Lu Xiaoran was very calm: "There is not much chance, the Oscars are still very conservative, and it is unlikely that major awards will be awarded to science fiction movies..."