Chapter 277: The Old Man

A few days after the events in London, John, who had been idle at home writing scripts, suddenly received a call from Luo Ruilan.

After a period of investigation, Luo Ruilan finally found a location on the bustling Fifth Avenue in New York that was very suitable for opening a directly-operated store, and finally endured the distress and flesh pain, and bought this prime location with an area of up to 50,000 square meters at a very high price.

"Boss! is this?"

Roreland led John and Dani to a six-story building.

"Yes, yes, yes. ”

John looked at the edifice in front of him and nodded in satisfaction. This building is a commercial building, located diagonally opposite the Bergdorf Goodman department store, this place is a high-traffic and eye-catching, shopping and tourist must-visit place, so it is a rare prime location. IBM's direct stores are definitely not worried about customers and influence, and at the same time, they can also show themselves well to people from all over the world.

"It's a lot of money to buy this location, right?" asked John, looking sideways at Luo Ruilan after looking at the mall. This kind of prime position is not much bleeding and simply cannot be bought.

"Billion dollars. Luo Ruilan's face ached.

She was right, a billion dollars, not yen.

Don't be too expensive, this is still the price that the dollar still has some purchasing power now, and two billion dollars may not be able to buy this land in 20 years. You know, New York's Fifth Avenue is one of the most expensive places in the United States, and shops are even more expensive. Therefore, not to mention buying this place, even renting it has to cost 800 US dollars per square meter per year, which means that the rent of the 50,000 square meters of land bought by Luo Ruilan alone costs 40 million US dollars a year, without discounts. But that's just the rent of the land, and if you build six or seven floors like a department store, the rent will have to go up. So it's a good deal to be able to buy it for a billion dollars.

"Don't feel distressed, the last thing Morgan Group lacks is money. John comforted Loreland. "Besides, the land is ours if it is bought, and it is regarded as a fixed asset investment, and the rate of return is definitely more cost-effective than putting it to the bank. ”

John remembers that the rent of Fifth Avenue in later generations was as high as more than $2,000 per square meter, which was more than three times higher than now, so he bought the land for $1 billion now, which will at least triple in more than 20 years, which is much more cost-effective than depositing in the bank.

"Remember not to rent what you can buy, don't be afraid to spend money, I've told Morgan Bank to have them set aside $100 billion for the purchase of land, so your task is to buy, buy, buy. John wished that all the facades of IBM's directly operated stores were bought, and the dollar would depreciate sharply in the future, so he wanted to take advantage of the fact that the dollar still had a little purchasing power and hoarded a lot of land, after all, the land investment at this time would still have a good future rate of return, especially on the other side of the Pacific Ocean, except for RB, of course.

After brainwashing Luo Ruilan with fixed asset investment, John left Fifth Avenue with Dani, and Luo Ruilan was responsible for the subsequent demolition, and what he had to do was to find an architect to design the first direct store for IBM.

John already had a candidate in mind, and after leaving Fifth Avenue, he took Dani directly towards Midtown, and the Morgan Manor in Changzhou was far away from Manhattan, and it would take several hours to drive every time, so he wanted to piggyback on the architect's affairs and save another trip in the future.

"Boss! Why should we ask Bei Jinming to design the direct store?"

Inside the car, Dani looked at John curiously. There are many excellent architects in the world, such as John Woo, Norman Foster, and Renzo Piano, but why did John choose Bezinming?

Because he is known as "the last master of modern architecture", he is adept at using glass and concrete, and he can use light and geometry to bring buildings to life. ”

That's why John chose Bezinming, and of course if Mies were still alive, he would probably choose Mies, because Mies was the father of steel and glass architecture, and his insistence on the design philosophy of "less is more" is exactly the style that IBM stores need. Unfortunately, the modern architect died in Chicago in 1969, so John had to choose one of the modern architects, with some Mies-style Bezinming.

Pei Jinming Architects is located in Manhattan, New York's most congested, bustling and world-high skyscraper density, not very far from Fifth Avenue, just a few minutes' drive away. So when John finished speaking, they were already downstairs at the Pei Jinming Architects' office.

After getting out of the car, walking into the building, stepping on the clean marble floor through the hall, John took Dani to the elevator to the floor where Bezinming Architects was located.

"Hello, how can I help you?"

After John took Dani to Bei Jinming Architects, the reception staff at the front desk looked at the two of them with a polite smile and asked.

"We looked for Architect Bezinming. Dani took a slight step forward and looked at the reception staff at the front desk and replied flatly.

"Do you have an appointment?" the receptionist asked politely again, bowing his head to open the reservation book on the table to verify his name.

"Nope. Dani shook her head, she and John had come on an impromptu basis, so they hadn't had time to make an appointment.

When the reception staff heard Daini's words, they stopped what they were doing, looked up at John and Daini politely. "I'm sorry, you can't see Mr. Pei Jinming without an appointment, you can make an appointment first, and then tell me the purpose of your visit, and I will arrange it for you. ”

After saying that, the receptionist at the front desk was about to fill out the appointment record for John, and John, who had been standing behind Dani without speaking, said suddenly. "You tell Mr. Pei Jinming that an old man from the state of New York is visiting, and he will come out to see us when he finds out. ”

"Uh....... ”

The reception staff at the front desk was a little hesitant when she heard John's words, which was not quite in line with the rules of visiting, but seeing that John and Dani were both extraordinary in temperament and well-dressed, not like ordinary people, she had to nod after hesitating for a moment. "Okay, you guys wait a minute, I'll make a call. As she spoke, she picked up the phone on the table and dialed it, and when the phone rang, she walked towards the person on the other side of the microphone in front of John and Dani. "Sir, here are two people who claim to be your old man from Changzhou, and they want to see you?"

Bei Jinming, who was on the other end of the phone, heard the words of the reception staff at the front desk, and thought about it with the phone.

"Choshu", "Old People"...... , Bei Jinming thought slowly, and suddenly a figure flashed in his mind.

"You tell them to wait, I'll come out right away. After Bei Jinming finished speaking, he quickly put down the phone and walked towards the front desk with his assistant.