In fact, in the first half of this year, the entertainment investment circle was so hot that it was not good: star investment, fan economy, film and television crowdfunding, two-dimensional...

By July, in addition to the live broadcast industry, there were still people willing to throw money, and other fields had already begun to flee from capital...

The most puzzling thing is the storm...

I actually want to enter the film and television industry.

After all, the target is Lay's - Storm is called 'Little Lay' by investors.

Jia Yueting proposed the "ecological anti-model", and Baofeng Group followed suit and launched the "ecological federation model", with a highly similar name and similar content.

Lu Xiaoran doesn't know what ecological anti-is and doesn't know the 'ecological federation model', but he knows - what the big golden retriever told him - Jia Yueting went to the United States at the end of 2016, leaving a joke of "being responsible for the end" and "returning to China next week"...

Lay's went out of business...

Of course, there are still people who pay for Jia Yueting and suffocate their dreams with him...

Still stepping on the horse subversive?

Learn from such a company, you can learn a fart!

Returning to the topic, Lu Xiaoran pondered for a moment, and then replied: "I don't think it's a matter of disagreeing with it now, but a matter that the CSRC won't approve!"

“... Why?"

"Because this is clearly harming the rights and interests of shareholders!"

In fact, the China Securities Regulatory Commission has stopped the cross-border private placement of listed companies, involving four industries: Internet finance, games, film and television, and VR...

The mergers and acquisitions of film and television assets have always been a hot spot in the market, and many traditional industry companies have also crossed over to acquire film and television companies, becoming film and television concept stocks and improving the company's valuation.

This false prosperity is a bubble for the film and television industry, and there is a great risk for enterprises and capital that cross over to the film and television industry.

The mergers and acquisitions of the entertainment industry have the high difficulty of financial verification, large valuation bubbles, and strong arbitrariness of VAM, coupled with the influence of factors such as star shareholders and concept speculation, and the frequent emergence of bubbles, demon stocks, and false concept stocks in the securities market.

If you really have a valuation of 1.3 billion, you can take a look at it, or make it yourself!

Kill this ethos!

Tangtang was entangled for a moment: "Then how can I tell Shi Shi and them?"

Lu Xiaoran: "... You let them be honest and film with peace of mind, don't think about getting rich overnight, a drama has earned almost 30 million, isn't it enough?"

"It's definitely not enough, Baofeng spent 1.3 billion to buy 60% of the equity, and Shi Shi's worth can skyrocket!"

It's not just skyrocketing...

Three months after the establishment of Shiyi Culture, there were three shareholders: Liu Shishi, Liu Yifei and their agent Anna...

Don't have any works at hand, with a valuation of more than 2 billion?

Wouldn't it be too much?

"Don't worry about it, it's strange that the Securities Regulatory Commission can agree!"

"Oh..."

......

Who invented this way of merging and then signing a VAM?

Hua Yibei, people signed with Zhang Guoli in 12 years, and last year they were bound to Feng Xiaogang, Yang Tianbao and others...

And then a bunch of people who want to play crossover see an opportunity, what opportunity?

Spend some money to buy a film and television company, and then speculate on the parent company with the help of film and television stocks!

It's a big deal, and the CSRC can't see it!

......

On July 29th, "Legend of the Gods" was released...

First of all, "Legend of the Gods" held a media conference at the Shanghai International Film Festival.

The distributor, Huayi Brothers, said ambitiously: "I hope that "Legend of the Gods" can break 2.5 billion! Break the summer box office record of "Monster Hunt", and then hope that Boss Jiang will make another "Monster Hunt 2" to surpass our "Legend of the Gods", so that everyone will be even!"

At that time, "Geng Hao Returns to His Hometown" had not yet been released, and the champion of the domestic film summer file was still "Monster Hunt"...

Actually, let's look at the lineup: Li Lianjie, Liang Jiahui, Fan Xiaopang, Gu Tianyu, Huang Jiao, Yang Tianbao, Wen Zhang... Left...

It's really a gathering of stars!

2.5 billion ......

This is undoubtedly a bold statement.

However, the reality is like waking up from a dream. After the movie was released, due to the dry plot and exaggerated pictures, the "scolding" came like a tide, and some even called "Legend of the Gods" an "epic bad movie".

81.22 million on the first day, 64 million on the next day, 55 million on the third day, and on weekdays, it simply fell by 70%, closing 17 million in a single day...

Epic bad movie textbook!

The plot of any bad movie you can think of can be shown in it:

The necessary element of a bad movie is 1: the protagonist of the investor's related account.

Essential elements of bad movies 2: all kinds of soy sauce celebrities, playing inexplicable roles;

The third essential element of a bad movie: the weird scene of the combination of Chinese and Western;

Essential element four for bad movies: terrifying shapes, weird characters.

And, of course, the indispensable one - an idiot-like plot!

Generally speaking, it is good for a movie to have one or two bad movie factors, and "Legend of the Gods" has all five poisons!

Netizen comments: Every character is disgusting, how did you do it, director?

Douban score: 2.9 points!

Congratulations to "Fuchun Mountain Residence", it is no longer a benchmark for bad movies!

In the past, when it came to bad movies, the bottom line was comparable to "Fuchun", and after the release of "Legend of the Gods", the target became "The Gods"...

In the next two years, when it comes to bad movies, they are comparable to "Legend of the Gods", or, even worse than "Legend of the Gods"!

Even if it was released, it was caught black...

Why two years?

Because two years later, Mr. Bi came out with "Pure Heart: Dream Showbiz" and saved the domestic bad movie - since then, our evaluation of a movie has become: No matter how bad it is, can it still be rotten than "Dream Showbiz"?

Of course, now Mr. Bi is still busy preparing for his masterpiece, and the bottom line of the bad movie is "The Legend of the Gods".

How bad is Legend of the Gods?

It was criticized at length by the "People's Daily"...

What does it have to be rotten to be noticed by the People's Daily?

It's awesome too!

The article mentions a word, "mediocre lock-in state", explaining that a large part of the reason for this state is the excessive superiority of resources - the producer believes that bad movies don't matter, fast money, high returns, and making money are the last word.

Who would take a detour when they can take a shortcut?

Circle money with a star-piled course ...

Actually, "People's Daily" is really wrong, the main reason why "Legend of the Gods" is so bad is that the production method of Chinese stars, the means of making money, is still stuck in the last century!

Now, in addition to TV series, who still invites so-called big stars if they have box office ambitions?

Criticized by so many people, in order to attract people's attention or attract follow-up box office, the crew held a spit conference to play "self-blacking"...

It's just welcome to complain...

Didn't you say that "Legend of the Gods" is bad, let's see how bad it is...

It's really, I don't even want my face!

Without the support of good content, topical hype can only be a false fire that will not last long.

However, "The Big Secret of Pets" in the same period, including "Jedi Escape", which was released for eight days, picked up a bargain - the film is too bad for the audience to want to watch, so it is better to choose "Pet" and Uncle Nose...

The movie was released for eight days, and then it was abandoned by theaters - the number of films was directly cut to 2.8%...

Why Eight Days?

Because on the eighth day, "Notes on Tomb Robbery", "Xia Youqiao Yawang Heaven", and "My Best Friend's Wedding" were collectively released...