(Most of this chapter is Teacher Lu pretending to be forced... Ask for a monthly pass, but ask for the first hundred!)

The theme of this year's Shanghai Film Festival Film Forum is 'Internet + and Industrial Upgrading. ’

BAT is deeply involved in the field of film, not only making its own films, but also investing heavily...

Ahri invested 2.4 billion yuan in Guangxian Media;

Bona returned to A-shares, and Fuji Xun and Ahri injected capital to stand in line;

The Huayi brothers have long been bound to the big and small horses...

By the way, the Huang brothers did not come to the film festival this year, they have turned into investment companies, and Huang Zhongjun is busy telling stories on various occasions...

How can you worry about the film industry?

……

"First of all, IP+ traffic itself is a way to save trouble, give you an IP, you can make a blockbuster movie? You can make content that satisfies the audience? Movies, in essence, content is king! I always believe that whether it is a star or a fan, at best, it is a fulcrum that leverages the box office, not the box office itself. ”

"Our market is developing too fast, lack of experience accumulation, so many things have become a sudden, crowd-based phenomenon, practitioners will invent a lot of words, what big IP, everyone is often a swarm, as if with IP, fans can sell money. But if a movie was so easy to do, it wouldn't be called an adventure industry. ”

"A very important part of film is human creativity, and if this most precious part relies entirely on mechanical operation and commercial addition and subtraction, then when a film form emerges, it may not feel problematic at the beginning, and when the repetition is too high, the disadvantages will appear. The same applies to fan movies. Every phenomenon in Chinese movies comes very violently, but it will also grow and decline very quickly, don't think that the security factors you have in the past will always work. ”

"Fan culture is also a matter of the past few years, in other countries, fans are very representative of the entire audience group, but the Chinese population is large, so the power of fans looks stronger, more explosive, and more extreme." Therefore, everyone now thinks that fan movies can have the wrong box office, so if one day, without if, I can conclude that there will be a backlash next year!"

"Why are we sitting here talking about fan movies? because the genre is already prominent!"

"In Hollywood, there is also a trend of younger and infantilist films for young people, but first, the quality of the Hollywood film industry is still there, and there is no large-scale decline; second, there is a unified standard for judging the values of the whole society. ”

"You won't see important awards bow down to these idols!"

"In the end, you will find that the law or common sense of the cultural industry is limited, the peripheral packaging, the use of media means, and the hype of fans are all planks on the wall of the barrel, and the peripheral war is almost fought, but the bottom of the barrel has not been broadened, and the product quality has not been improved, which is also useless. ”

"This summer, the two movies "Small Times 4" and "Gardenia Bloom" will be released, and we will arrange an animated movie called "The Return of the Great Sage", I am very confident that the box office of "The Return of the Great Sage" will counterattack these two works!"

Lu Xiaoran publicly publicized "The Return of the Great Sage"...

Yu Dongting was interested: "This is an animated movie?"

"Yes, it is the second large-scale animated film of more than 50 projects incubated by our Orange Animation, and I always think that there is a market for animated films!"

Wang Changtian also promoted the second film of "Left Ear" Su Youpeng and Guangguang...

……

After all, the forum chatted about high-sounding things, and a few bigwigs talked about some real things at the dinner party afterward:

Wang Changtian sighed with emotion: "I really didn't expect "Super 7" to win 2.5 billion box office!"

Yu Dong smiled bitterly: "... This year, there are also "Avengers 2", "Jurassic World", "Mission Impossible 5"... You say that we add 6,000 screens a year and upgrade the projection system, are you working for Hollywood?"

Lu Xiaoran also sighed: "... Director Ah Mou talked to me, and he said that what he was most worried about was whether the post-00s generation of audiences would watch domestic movies when they grew up!"

"Yes, there is a very important change in Hollywood now, that is, the entire Hollywood film will develop towards the specifications of the big screen and super blockbusters, and the industrial large-scale production of movies is to let the audience watch it in the screening hall..."

"These new entrants want to make a fortune and leave, I'm really worried that they will make the market yellow!"

"Oranges are good this year, "Tang Detective", "International Market", and "Wolf Warrior" have all won high box office!"

“… But compared to Hollywood's progress in the Chinese market, we don't have anything to mention about it!"

"I'm going to work with 360 to do an online theater, and our goal is to build this online theater into China's FLIX!"

“… Unlikely!"

"Why?"

"The field of long video is already a third of the world, and now you are opening up another field?"

"We only make online movies..."

"That's no fun, otherwise, I would have done it with ByteDance a long time ago!"

Yu Dong became interested: "Why is there no play?"

"What is the most valuable thing about online cinemas? Is the content! 360 can be more expensive than BAT? You have a content monopoly and online exclusive broadcasting, but how many people will pay for an online movie? Unless you can do two or three movies a week..."

"And if you don't join forces with bat, they really won't control the leakage of piracy, and when the time comes, a bunch of free versions will appear in Baidu entries, what should you do?"

Wang Changtian was anxious: "The General Administration is adjusting the model of online distribution technology, so that the film distribution company will master the back-end and facilitate the adjustment of the relationship between theaters and theaters." In addition, a number of new Internet platforms have been formed, with a large number of users. We have a market!"

“… I'm just talking about my opinion, it's not necessarily right, don't worry!"

It's definitely right, this video company announced its collapse after half a year...

Yu Dong smiled and glanced at Lu Xiaoran: "I haven't congratulated you yet!"

"Congratulations on what?"

"Didn't you have a wedding on the 18th?"

“… Hey, let's go through the form, I didn't take it seriously!"

Lao Wang interjected: "Wedding is not a formality, it is a ceremony!"

"So serious?"

“… It's true, your sister-in-law is still complaining that I didn't go through the form..."

Lu Qian'er swallowed his saliva: "Okay, I must pay attention to..."

"Who are the witnesses?"

"I found Teacher Jiang Wei, I was in the crew of "Latent" back then, and I met her!"

Later, I asked a bunch of things about marriage, Lu Xiaoran couldn't hold back, and called the assistant to send an invitation...

These two are shutting up...

Most of Lu Xiaoran's wedding invitations are relatives and friends, and I am not ready to invite these two...

What he thought was that Germany was so busy, there was no need to run around for a wedding...

Hehe, thinking too much, a bunch of people in the circle want to attend his wedding, including Huang Zhongjun...