Chapter 107: Crazy Capital (5/5)
The number of blockbusters in this year's Spring Festival is not much, and the competition is not as fierce as last year, but the strength of "Three Dozen White Bone Spirits" and "Macau Fengyun 3" cannot be underestimated.
At least a billion level...
According to industry estimates, the box office of "The Mermaid" is between 1.6 billion and 2 billion...
Unlike "Three Dozen White Bone Spirits", which opened the media to watch the film in advance early, the marketing strategy of "Mermaid" implements "hunger marketing", does not engage in on-demand screenings, and will never release any news except for the necessary theatrical screenings!
The investment and production cost of "Mermaid" is about 400 million yuan, and according to the guaranteed box office of 2 billion, it has already made a lot of money!
"Mermaid", Orange invested 300 million, Xinghui Company is responsible for the other 100 million, and the distribution and publicity are handed over to Orange...
Therefore, when Lu Xiaoran was promoting, of course he would say that the box office of "Mermaid" was awesome...
No one thinks he's telling the truth...
"Tang Detective" has a box office of 2.7 billion, what is the concept?
At $380 million, the box office in a single region ranked in the top 50 in film history, surpassing the box office record set by "Spirited Away"...
This data is considered unlikely by the industry for the time being, and nearly 100 million people walked into the theater to watch the movie...
The box office of "Operation Mekong" may stop at 1.8 billion, and Lu Xiaoran has no chance to break this record for the time being...
Zhou Xingchi... Unlikely...
He is no longer the hero who stepped on the colorful auspicious clouds back then!
And after watching "The Mermaid", Brother Song really felt that 2 billion couldn't be more...
Therefore, he is very excited about the 2 billion guarantee...
Of course, it was useless for him to be moved, so Lu Xiaoran nodded...
In the car, Lu Yiqian couldn't help but sigh: "It's crazy! Last time, the 1.2 billion guarantee of "Hong Kong Embarrassment" had already set a record, and this time it came with another 2 billion!"
Sugar candy grabbed white: "I heard that "Ip Man 3" has a minimum guarantee of 1 billion, and "To Youth: So You Are Still Here" has a minimum guarantee of 500 million..."
"That's the problem, before the filming of "Ip Man 3" is finished, the billion-dollar guarantee has been finalized, and the main creative team sits and divides the account, not caring about the quality of the movie at all!"
"Audiences are becoming more aware of their own viewing preferences – what they like to watch and what they don't watch. As the audience gets to know themselves better, they will hate the bad movies on the market!"
"I can't hang on, you want to release more than two dozen this year. ”
"I originally wanted to put it in 'Watermelon Video', but then I thought that there was no need for this, so I would screen it in theaters for a month, and then exclusively license it to ByteDance..."
Zhong Lifang nodded: "No wonder you don't let us make IP movies..."
"It's not that I don't do IP, "Looking for the Dragon" is an IP movie... The premise is that you can't ruin the IP, "July and Ansheng" is also a youth movie with an IP foundation..."
Tangtang suddenly interjected: "... They want me to play "Dream Partner"..."
"Does "Dream Partner" have anything to do with our "Chinese Partner"?"
"It's okay... It's just a hot spot!"
"Did you pick it up?"
"No, that script sucks..."
Lu Xiaoran?: "Then don't take it, there is a female character in "Gravity" that you can help play!"
"Good. ”
Sugar Candy nodded...
In fact, Tangtang's current state is similar to Xiying - she pushed the script of "Hot Pot Hero" to Liu Yifei!
Zhong Lifang interrupted: "Let's not talk about this first, what do you think of the 2 billion guarantee of "Mermaid", ?"
“… It's not good, my box office estimate for "The Mermaid" is 3 billion, and $60 million overseas..."
"What do you say?"
"Just tell them normally that it can be jointly issued, don't do any guaranteed issuance!"
“… I'm worried about Zhou Xingchi's side..."
How can a person like Zhou Xingchi directly kneel down and call him a little brother because of your personality charm?
He said of himself, 'I love money so much!'
Objectively speaking, although this person has a good audience and admits that he can create more wealth, when it comes to money...
Forget it, no one is perfect!
Lu Xiaoran sighed: "Then we guarantee 2.1 billion?"
You see, Lu Xiaoran clearly said that he hated guaranteed issuance, but he increased the price...
This kind of operation is like Dude's "Last Lesson" saying that 'development is the most beautiful language in the world', and then, France was destroyed...
This sentence seems to be suspected of insulting the law...
It doesn't matter, you just know what it means.
……
The promotional theme of "The Mermaid" is 'We all owe Xing Ye a movie ticket'.
Huayi and Zhou Xingchi, including the grievances between Xiang Huaqiang and Zhou Xingchi...
I've already found someone to write an advertorial, and it's all 10W+ push...
aroused netizens' sympathy for Zhou Xingchi.
Also, the comparison between Zhou Xingchi's photos when he was young and his current photos are placed on major forums and websites...
Comparing photos spanning 30 years, both photos are Zhou Xingchi shyly pursing his lips, and his movements are the same, but Zhou Xingxing has become the star master with white hair and beard now, and the sentence 'I'm old, do you still love me?'
Nima, don't be too sensational!
That's feelings!
In fact, with a little brain, you know that 'owing Xingye a movie ticket' is a normal commercial marketing method, just like 'the angel who folded his wings in his last life, not turning is not a Chinese', the grass topic is hot!
As the 80s and 90s generation, which are the main box office players now, almost all of them grew up watching free Zhou Xingchi's works.
Zhou Xingchi brought them countless joys, so they returned a movie ticket to Xing Ye today.
The logic is a bit different, do we owe any movie we watch online for free a movie ticket to them?
Brother Fa, Uncle Nose, Andy Lau...
The current propaganda rhythm has been brought up, and you will guarantee the bottom?
Keep your sister!
If the price is 4 billion, Mr. Lu will not say a word, and sign obediently...
2 billion is too embarrassed to take it out?
Who to look down on?
Ahem...
The main reason is that the big golden retriever told him in advance that "The Mermaid" won a record box office of 3.39 billion...
Sent away a bunch of capitalists, and Orange re-signed a 2.2 billion guaranteed issuance contract with Xinghui...
Then, Lu Xiaoran went home with Tangtang...
……
After taking a shower, Lu Toolman wiped his body, changed into clean clothes, lay on the sofa, and then took out his mobile phone, ready to swipe Weibo for a while...
Next to him, the energetic Tangtang patted him on the shoulder: "Look..."
“… What's wrong?"
"Li Heiniu's predecessor and current one have quarreled!"
“… What kind of quarrel? Tear up, just tear up!"
took the phone, and sure enough, it was the current and former things of Li Heiniu...
Li Heiniu is really a mediocre person, and he can only be the deputy sect leader when he is taught by a knife!
Fall in love and send a heart-shaped stone, 17 years old to 37 years old...
I don't know how to change the means!
It's really not as good as Teddy, Teddy brother and all kinds of predecessors have loved, separated, and lived in peace.
At least there is no negative news, and there is no drama of tearing up the ex.
After seeing the ins and outs, Lu Xiaoran asked, "Eh, do you have Zhang Xin's contact information?"
“… Why?"
"I think this girl is quite pitiful!"
“… She's not a professional actor..."
"I'm not looking for her to act, I'm going to find her to go to "Tucao Pie"..."
Sugar Candy squinted at him, and then said, "You can really do it!"