Si Yang's anger has been a bit heavy recently, ignoring this guy who estimates that he is yellow when he pees, Li Xian silently picked up the report on the table.

After reading the above data and comparing the line chart, I silently put it down again.

Well.

Only the decline in sales of sanitary napkins is a bit powerful.

According to this statistics, from January 5th, the number of sanitary napkins from dealers across the country began to decline. On January 7, the terminal sales of dealers also began to shrink.

In the three delivery warehouses of Beilin, Bincheng and Huangdao on the New Taipei side, the shipment volume has increased from a total of 250,000 pieces on the fourth to only 200,000 pieces on the seventeenth. In terms of overall sales, it decreased by more than 10% year-on-year.

The national market share dropped from 48 percent to 37 percent all at once.

"What does the dealer say?"

Tapping his fingers on the desk, Li Xian asked.

"What else can I say?" Si Yang was a little annoyed, and said: "Several big dealers in Beijing, Shanghai, and Shencheng have called me every day these days, and they have already done market research, and the sales channels at the next level are not good for statistics, so they sampled the supermarkets in the region. Now we only have your sanitary napkins in the supermarket sales channels, has been almost caught up by Hushubao! I took a look, it is estimated that it is similar to the wholesale department and the store that the response to the market is still relatively slow, and it cannot be reflected at once. However, if we continue to follow the current trend, it is difficult to say how much market share Hushubao can steal from us! How long has it been now? It has been less than a month's effort! This 11 percent is gone, and if we don't take some measures to think of some tricks, it is very likely to be 21 percent, 31, 41, or even 8191 percent!"

After a pause, he said again: "Some dealers around the country are already hairy. Many of them called me directly, saying that our group could spend more than 100 million yuan to win the standard king for the wine industry, but the advertising time and content of sanitary napkins have not been updated for two years. Questioning that we don't care about the sanitary napkin business at all, we strongly ask us to strengthen our advertising efforts. Otherwise......"

Seeing the bitterness on Si Yang's face, Li Xian raised his eyebrows, "Otherwise, what?"

"Otherwise, they wouldn't have renewed their contract. Chairman Li, do you have to know that there are three more months, but it is time for us to renew the contract with the first batch of first-class agents. If your sales continue to shrink, we will lose a lot by April!"

"Don't be alarmist, be calm when you encounter things, your mentality has collapsed first, how can you be a leader?"

Seeing that Si Yang was really anxious, and his hands were on his desk and his words changed, Li Xian waved his hand and said in a deep voice.

Among these senior leaders in New Taipei, there are young and old. Zhang Dagong and Chen Shulin can't keep up with their ideology, but the new generation like Si Yang Shangfei is advanced in consciousness and unstable. Therefore, Li Xian sometimes has to guide them in the middle, and let them learn and accept new knowledge and information for Zhang Dagong and Chen Shulin.

What about Si Yang?

Sometimes it's like raising a son to teach a student.

Now Procter & Gamble is relying on CCTV's prime-time advertising momentum, but the decline in your market share is indeed a bit beyond Li Xian's expectations.

This is the way things happen in the shopping mall, whether your company is engaged in branding or marketing, it is all reflected in the market sales in the end.

He didn't expect that Procter & Gamble's offensive would be so ferocious. Previously, he thought about the worst-case scenario, which was only to lose 20 or 30 percent of the market share.

But now it seems that I was a little optimistic.

But it is definitely not as pessimistic as Si Yang said.

The words of the agents and dealers cannot be trusted, they are all a group of people who say that the wind is the rain. Sales are shrinking, and the company is shouting for sure. As for the matter of stopping the agency contract, there is a lot of nonsense.

In order to quickly open up the national market, except for the big markets of Beijing, Shanghai, and Shenzhen, which are 200,000 yuan in two years, they are all in the range of 100,000 to 100,000 yuan. It can be said that it is very cheap, in the past two years, only you have rushed from penniless to the first place in the national market share of sanitary napkin products, how much did this first batch of agents earn?

I don't know other places, let's just say that the first-class agent in Beijing, Hongxing Trading Company. When I went to the capital before, Yu Zhenhe, the boss of Hongxing, personally asked to meet and said that he wanted to entertain him, and this product was a Honda Accord at that time. In the first half of this year, when Li Xian went to the capital, he saw this cargo again, and the car had been replaced with a Mercedes-Benz S600.

Even if your market share has shrunk to 20 percent now, these first-tier agents will not let go.

Twenty percent of the national market, how much is that shipment?

An emaciated camel is bigger than a horse, and it is nothing more than the difference between earning five million and earning a million. Li Xian didn't believe it, these guys who saw money and opened their eyes could put money in vain and not make money.

"Dong Li, don't think about it, you have something to say!" Seeing Li Xian frowning vigorously and not saying a word, Si Yang shouted: "The audition of the talent show has been going on for a week in combination with publicity. The public relations department spends money like running water every day, but the publicity effect can't go up. We've got to figure it out!"

"On the dealer's side, you hold steady first. As for increasing advertising efforts, you tell them that the company has already invested you to go back first, and I can think about it again. ”

Li Xian waved his hand and drove the frizzy Si Yang out of the office.

When he returned to the house, he immediately picked up the phone and called Lin Jianyue.

"Urge, urge, provocate, urge again!"

As soon as the phone was picked up, Lin Jianyue shouted.

Listening to Lin Jianyue's loud voice on the phone, Li Xian knew that this old boy was afraid that he was busy—and he was already busy as a dog.

But it's certainly impossible not to rush.

Now there is still a month to go before the New Year, and the programming on the CCTV side has changed.

At the end of the year, CCTV will always warm up for the annual finale, that is, the Spring Festival Gala. Draw out the sunset red, the people's soldiers, and the style of Shenzhou, which are repeated in the morning and afternoon, and broadcast some content similar to the review of last year's Spring Festival Gala and the selection of local excellent literary and artistic programs.

At that time, it was originally the program time that was won over, and I am afraid that it will not be able to guarantee all the mustaches and all tails.

Li Xian smiled and said, "I know you're working hard, but understand, brother, I'm waiting for this show to turn over!"

"I know what you're going to talk about, the contestants for the first phase have been selected, and we're going to start recording soon. Before the program comes out next Friday, it will definitely be completed!"

Oh?

As soon as he heard that the contestants for the first phase had been selected, Li Xian's eyes lit up.

"Send me a copy of the contestant's information!"

As the original planner of the show, how can Li Xian not personally check the contestants?

After all, at present, in the world, the person who has the most say in the talent show is the labor and management themselves!