...

The next morning, Fok Yaowen drove to the hotel where Litu was staying, picked him up and went to his publishing company.

accompanied Huo Yaowen, as well as Anna, she didn't have classes today, so she was pestering to come over and have a look.

After entering the company, Huo Yaowen arranged for a clerk to lead Anna around the office area, and if he was tired, he would go to his chairman's office to rest, and he himself led Lituo to knock on the door of Yao Wenjie's editor-in-chief's office.

"Knock Knock"

Yao Wenjie lowered his head and was writing something, and the door of the office was suddenly knocked, he looked up at the door and said, "Come in." ”

Huo Yaowen led Lito open the door and walked in.

Yao Wenjie immediately got up and said, "Chairman." ”

"Hmm" Huo Yaowen responded, beckoning Litu behind him to sit down.

Yao Wenjie was a little curious: "Chairman, are you here this time?"

Huo Yaowen smiled: "Editor-in-chief Yao, let me introduce you to you, this is my manager Christopher Lito, who is mainly responsible for the copyright affairs of the books I wrote abroad. ”

Immediately, he introduced Yao Wenjie to Lituo.

Yao Wenjie stretched out his hand: "Hello, Mr. Lito." ”

Litu said: "Hello Mr. Yao. ”

After the two shook hands and got acquainted, Huo Yaowen beckoned the two to sit down and chat, and he said bluntly: "Editor-in-chief Yao, hasn't the company opened up the market except Taiwan until now?"

"Yes, but I have an old friend in Macau, who is also engaged in the publishing industry, and I have already sent a letter to send it over, and if nothing else, the market in Macau will soon be opened. After speaking, Yao Wenjie glanced at the foreign devil Lituo next to him, and he roughly understood the meaning of the chairman at this time.

"Hong Kong, Macao and Taiwan are not separated. When I was in the United States, I had a cooperation with Kodansha Co., Ltd. in Japan, and this time I brought him here to ask Rito to help us thread the needle and help us reach a cooperation with Kodansha. ”

Fok Yiuwen knows that the Macau market is a matter of time, so he has not been in a hurry, after all, the three places are too close to each other, and he is now thinking about the two big markets of Japan and Nanyang.

Yao Wenjie nodded and said: "Kodansha is an old publishing house in Japan, which has existed since the Republic of China, and I heard its name when I was in Guangdong in my early years. It stands to reason that if our company can cooperate with Kodansha, even if the share is a little smaller, we can sell books to Japan and make more money, but ......"

Yao Wenjie hesitated.

"What's wrong?" Huo Yaowen asked suspiciously.

Yao Wenjie hesitated: "Kodansha is indeed a very large publishing house in Japan, and our cooperation with them is indeed a great help to the company, but to be honest, I am more worried about the strange phenomenon of the Japanese book market. ”

"Oh?" Huo Yaowen looked puzzled at this moment, and asked curiously, "What does weird mean?"

Yao Wenjie said melancholy: "The Japanese book market I am talking about is strange because I and most of the publishing companies in Hong Kong cannot figure out what the Japanese want to read is! Take Mr. Cha's martial arts as an example, there is a large market in Hong Kong, Macao, Taiwan, and even the Nanyang region, and the book "Shooting the Condor" has created a good record of selling 30,000 copies in one day after its release in Nanyang, but so far none of Mr. Cha's books have been released in Japan. ”

"No, isn't there a Japanese publishing company that has ever approached Mr. Cha?" Huo Yaowen looked surprised.

Although Jin Yong's current status is not as good as that of later generations, he has been writing martial arts for more than ten years, and he is a well-known martial arts master in Hong Kong, Taiwan, Macau and even Nanyang and other places.

This is also the reason why Shaw Brothers Film Company has made so many martial arts films that are not profitable in Hong Kong, but they still want to make them, because the market in Nanyang is also very broad, and now it is much larger than the market in Hong Kong and Taiwan.

Yao Wenjie continued: "I have heard that a Japanese publishing company wants to cooperate with Mr. Cha and is ready to buy all the Japanese rights of Mr. Cha's current publications, but in the end, it will not happen. I don't know the exact reason, but until now, very few Hong Kong books have been sold to Japan, and most of them are in the Nanyang area. ”

Jin Yong's book has not been read by any Japanese, this must be there, but it was not until 1994 that the Japanese company Tokuma Shoten decided to buy out the Japanese copyright of all Jin Yong's martial arts and began to translate Jin Yong's on a large scale.

Even so, the sales of Jin Yong's books in Japan are actually very average, and the influence is far less than that in the Chinese area, but it is the influence of Gu Long in Japan that is very large, probably because Gu Long's books often write about ninja warriors and other elements.

Huo Yaowen pondered for a few seconds, looked at Yao Wenjie and said, "Let's not talk about weirdness, even if only one of the ten books can be published in Japan and sell well, this is a good foreign exchange for us." And I'm not asking you to work with Kodansha right now, after all, the company has not copyrighted a few books so far, and my name is Lito, which means that I am going to re-establish a subsidiary under Yaowen Book Publishing Company to operate the copyright of Hong Kong books overseas. ”

Yao Wenjie was a little confused about what it meant: "Operate the copyright of Hong Kong books overseas?"

Huo Yaowen said: "Let Lituo tell you." ”

Litu paused and said with a smile: "Mr. Yao, BOSS means to set up a bookseller brokerage company to operate and translate all the publishing rights of books written by Hong Kong writers overseas. Booksellers are more popular in Europe and even in North America, and they will help writers negotiate with publishing companies, and they will also help writers contact foreign publishing companies, and you can think that the only purpose of the company is to help those writers sell their books overseas. ”

At this time, Yao Wenjie completely understood, this is just like the ancient tooth people in the past, and the compradors in modern times, they all helped people buy and sell things at home and abroad.

It's just that now it's just books.

Yao Wenjie pondered for a long time about the chairman's idea of setting up a bookseller manager company, and he was not thinking about whether the company could succeed, but thinking that if such a company developed and developed, then in the future in the Hong Kong book market, Yaowen Book Publishing Company would have an irreplaceable position.

At present, many famous families in Hong Kong come from comprador families, specializing in buying and selling things for foreigners, and seeking profits and social status from them.

The bookseller manager company is essentially a comprador job, and if the company develops well in the future, then most of the writers and even publishing companies in Hong Kong will rely on Fok Yiu-man's "comprador company".

If Yao Wenjie can live to a few decades later, then he will understand a word, called "channel is king", with channels, then this person has the absolute initiative.

...

The establishment of a bookseller manager company is not a matter of one or two days, and he has to go back to England in the past two days, and he has been in the United States for more than three months, and everyone has homesickness.

In addition to going home to see his family, Litu also wanted to help Huo Yaowen explore the sales of "1999" in the UK and the copyright of the second part when he returned to the UK this time.

So after talking about things, Lito went back to the hotel to pack his luggage.

Huo Yaowen sent Lituo away and returned to Yao Wenjie's office, only to hear him: "Chairman, you are here today, this is the information I have recently collected from various magazines and weeklies in Hong Kong, and I have simply formulated the layout and content positioning of a company weekly. ”

Juvenile Book Weekly, Huo Yaowen is modeled after the model of magazines such as "Youth Digest" and "Reader" in later generations, focusing on the youth market.

At present, there is no weekly magazine in Hong Kong that is based on teenagers in the true sense, so after reading the copywriting and positioning of the weekly magazine written by Fok Yiu-man, Yao Wenjie immediately sent people to collect all the magazines, newspapers and weekly magazines related to teenagers in Hong Kong.

Except for the "Overseas Chinese Daily" in 1947, which published a "Children's Weekly" magazine, to this day most newspapers in Hong Kong are still focusing on those adults who have financial conditions, and no one has yet set their eyes on young people under the age of 18 who have no financial ability to make their own money.

Just because there is nothing to do does does not mean that there is no market.

When Yao Wenjie was a publishing house in Guangdong in his early years, he specialized in printing some rare foreign books and books on the market, which led to his development and growth of the company in only a few years, and even later almost integrated the entire Guangdong publishing company to establish the General Chamber of Commerce.

Therefore, after seeing the almost blank market for teenagers' weekly magazines, Yao Wenjie immediately began to arrange people to work this matter, and in just two days, according to the plan given by Huo Yaowen, he drafted a simple general layout and content of the weekly magazine.

Yao Wenjie only wrote three pages in total, namely "literature", "knowledge" and "entertainment", these three pages almost cover the three favorite directions of teenagers.

Huo Yaowen spent more than ten minutes reading this content, and I have to admit that Yao Wenjie is really powerful, just a few days of hard work, he has already figured out the positioning of weekly magazines with such themes as teenagers, and he does not simply focus on teenagers like the various weekly magazines on the market now, and write the favorite content of teenagers.

"Yes, Editor-in-Chief Yao is really powerful, and it only took a few days to figure out the positioning of teenagers. Huo Yaowen praised and hurriedly said: "According to this method, the company has re-planned a department and recruited people to be responsible for all the affairs of the weekly. ”

Yao Wenjie said modestly: "This is also the copywriting written by the chairman before, otherwise, I really can't figure out what young people like to watch now." ”

"That's okay, the matter of the weekly, Editor-in-Chief Yao should pay attention to it, if you need anything, just come to me directly. ”

Huo Yaowen stood up and prepared to leave.

Yao Wenjie followed and got up: "Then I'll send you chairman." ”

"No need for Editor-in-Chief Yao. After Huo Yaowen politely refused, he turned around and left.

......