"I'm also a new director, and I know that the capital and the market have doubts about the new director, so I will serve as the producer myself..."

"In fact, the market conditions are very good now, and new directors choose two paths, either to make youth films or to make comedies, these two are the easiest. ”

"The crime theme is actually not easy to get, "Border Storm", I still think I shoot well, and the sense of form is enough, but unfortunately the box office is not very high, and there is no motivation to support me to continue in that direction..."

"Novice directors, do you pursue art or box office? I think it's both. In fact, watching short films can show a director's skills, film shots, scheduling, and rhythm. In short, capable people, we can recognize at a glance!"

"How much box office can "To Youth" have? I don't know about this, but I estimate that it will be at least 500 million!"

"Finally, I want to say a few points: you must not over-interpret "To Youth", it will not change anything, at best it will bring some thinking. As far as I am concerned, there are the following points: first, it is necessary to discover and cultivate new directors from the mainland, and second, pure commercial genre films can be the main force in the market. Third, it's time to comprehensively improve the project establishment and production standards of the film. Fourth, branded series of movies have a rich scene... Another point is that careful marketing is valuable. ”

……

What can't "To Youth" change?

A lot has changed!

"To Youth" has opened up three major elements of domestic youth films: breakup, abortion, going abroad...

Three nodes, three stories!

In "To Youth", the goddess Ruan Wan personally accompanied Xiao San to have a fetus, and then turned around and came back to say to her scumbag boyfriend, "I am not to blame for the past, and I am not an example of the next" - the lines are really classic.

Of course, there is a reason for the review: the relevant departments clearly crossed the line for him: "Puppy love is allowed, but puppy love is harmful, only failure, not success." ”

In a country where middle school students falling in love are defined as puppy love, it's really hard to ask creators to have enough material and experience to play.

To be honest, being able to talk about abortion on the screen now is progress.

Lao Mei next door is already discussing how to "protect the fetus" and how to take responsibility - "Juno"

Youth films will really become a big bubble: because the cost investment is small, the difficulty of shooting is low!

If you want to watch real youth, let's go watch online dramas!

Tangtang served as the producer of "The Year in a Hurry" is looking for a group of actors around 20 years old, the heroine must have chosen Chen Yuqi, and the male protagonist rose Zhang Ruoyun - recommended by Tang Yixin...

All the actors are not famous, except for a few teachers who made cameo appearances, Tangtang claimed one of them, Gao Lu, Group Feng and Teacher Liu Tianchi...

After filming, the problem is also here - there are only 16 episodes!

TV stations will definitely not buy it.

Who do you sell the 16-episode TV series to?

We're starting with at least 60 episodes now!

Then broadcast it online, the price code offered by Tencent Video: 800,000 yuan per episode.

Of course, some earn...

The new crew only spent 8 million to shoot the whole film.

The problem is that the income is a little less, and it does not meet the expectations before Tangtang, and at this time, the swishing fox is killed!

After 2012, video websites began to enter the stage of copyright preparation, and the copyright of a TV series was speculated to eight figures...

Several major video platforms in China are fiercely competitive, users want a good experience and good content, and all expenditures are rising, in order to attract users, the platform needs to buy a steady stream of film and television IP...

Film and television IP is to be sold at a price, whoever gives more money, I will sell the copyright to whom!

Who told you to fight piracy?

The whoosh fox couldn't afford to burn and withdrew from the race...

It's really hard to burn, Zhang Chaoyang is really a good hand of cards and doesn't know it!

In his heyday, he had Gong Yu, Gu Yongqiang, Wang Xiaochuan, Li Shanyou, Han Kun, Chen Yizhou and other generals - these people founded iQiyi, Youku, Sogou, Cool 6, Miaopai, Renren...

Zhang Chaoyang is not entirely interested in the Whoosh Fox video, and a lot of the money earned from the game has been smashed into the copyright of the video business.

Purchased a large number of copyrights, such as "Bankruptcy Sisters", "Green Arrow" and other American dramas.

Self-made "Dick Silk Man"...

But facing iQiyi, Youku Tudou, and Tencent Video with a BAT background.

The swishing fox can be said to be ineffective, the filming of "Dick Silk Man" has been suspended, and the copyright fee can't smash the giants...

It's true - the market capitalization of all departments of Whoosh Fox adds up to no more than $2 billion!

Zhang Chaoyang has the intention to kill the enemy, but he has no power to return to the sky!

Then, Netflix's House of Cards gave him a glimpse of the future!

Ready to do a homemade drama...

They also took a fancy to "The Year in a Hurry", offered a price of 20 million, and said that as long as Tangtang is willing, all the follow-up online dramas can be bought out by Whoosh!

Then, Sugar Candy hesitated.

After all, the price difference is 8 million...

However, the Whoosh Fox video is really not powerful, and now few people have landed on Whoosh Fox...

"The Year in a Hurry", Tangtang still wants to start the signboard of the little orange!

……

"If you want to make a name for yourself, I suggest you choose Tengxun Video, after all, there are many users on the platform, the publicity is different, and there are few people in Fox Video!"

Lu Xiaoran looked at the production method of 'Sijun Wine' on the mobile phone video, raised his head and replied casually.

“… But I also have to think about the benefits!"

"That's... It's eight million short, it's not easy to make money!"

"What are you looking at?"

“… Nothing, they made a joke 'rooster, laxatives, bathhouse, half a year off' ...

(Sou classmates, don't thank me, I just laughed for five minutes)

"What's that?"

“… I'll talk about it later, in fact, I have an idea, you can sign a gambling agreement with them, and if the number of plays exceeds 1 billion, the price will increase by 50% or something..."

"A billion? How can there be so many billions, you think it's all "Star You"!"

Billion plays...

It's a bit ruthless, you must know that the number of plays of "Step by Step" is only 2.8 billion...

“… What is the qualified line for online dramas now?"

Tangtang stopped packing her luggage and shook her head: "I don't know, we're the first web series, right?"

"What kind of, our company has done "Waste Wood Brothers" before!"

Lu Xiaoran took out her mobile phone, looked through the contacts, found 'Sun Zhonghuai' and dialed, and then asked some questions about the online drama.

Sun Zhonghuai is the head of Tencent Video...

"Okay, he said that if the click rate exceeds 300 million, it will be considered a hit, because this show is broadcast exclusively by Tencent..."

"Can the price of explosive models be increased?"

“… Okay, I didn't ask so carefully..."

"What can you do, send me the number, I'll ask myself!"

“… Hurry up, let's... You should leave before eight o'clock!"

Lu Xiaoran got up and packed his luggage...

They're going to Cannes together...

Tangtang is the spokesperson of L'Oreal, and she receives red carpet invitations from the brand every year, but she is too embarrassed to go...

This year is different, she is the producer of "The Dark Side", and there are works!

"The Dark Side" and "Ten Thousand Arrows Through the Heart" were all shortlisted for the main competition unit of Cannes, and "Embroidered Spring Knife", "Raiders of the Lost Ark" and "Return" were the screening units.

Wonderful Book House