Chapter 401 Advertising Placement
"Director Chris Deng, hello!"
"Hello, Director Lucas!"
After Audrey Hepburn returned to New York, John took Dinie to ILM for his second visit to the world's leading special effects company.
"Director Chris Deng, please. ”
George Lucas learned that John was coming to ILM, and immediately put down his affairs to come to the reception, due to the success of "Forrest Gump", John's current coffee position in the circle is not low, but compared with George Lucas, there is still a lot of distance.
However, John is now a customer of ILM, and the competition from the special effects company is also very large, and George Lucas naturally has to personally receive a big customer like John.
"I heard that Director Chris Deng is going to make a science fiction film this time, or is it about aliens?" George Lucas has always thought that a director from an academy like John should go into a relatively high artistic field and will never touch commercial films, but the project book that John passed on is indeed a science fiction film, or alien science fiction, which makes George Lucas feel very surprised.
"Yes, I'm going to switch genres this time, I'm tired of always shooting art films, for me, whether it's a commercial film or an art film, as long as I like it, there's no need to deliberately pursue awards, otherwise it will be too boring. John smiled slightly: "Of course, this is my first time making a sci-fi movie, and many of them are very much in the hope of communicating with director Lucas." ”
When it comes to science fiction masters in Hollywood, George Lucas is definitely one of them, and his "Star Wars" has become an American symbol.
Of course, in addition to George Lucas, Kashen, Old Ray, Spielberg, and the Wachowski sisters are all science fiction masters. Especially the card god, whether it is "Terminator" or "Avatar", John has been deeply impressed, and Lao Lei's "Blade Runner" has dominated the list of science fiction movies all year round, not to mention Spielberg, his "ET", "Jurassic Park", and "Minority Report" are all very good.
"Of course, if you're interested, I can take you on a tour of the Star Wars creation base, and I hope it will give you some inspiration. George Lucas felt that John had a very good appetite for him, and he didn't like any authoritative people, otherwise he wouldn't have quit the directors' guild for the sake of the title and still hasn't re-entered until now.
"Then I'll thank you in advance. John smiled.
Then the two visited the creation base of Star Wars together, and did some exchanges with each other on the science fiction theme, which benefited John a lot, after the exchange, George Lucas found an excellent special effects supervisor for John to lead a group of people to be responsible for the special effects work of "Independence Day", and John also left his sketch to this person in charge when he left, with the image of aliens and alien spaceships, with this sketch, they will save a lot of trouble.
After returning to Los Angeles from ILM, John immediately wrote a list of advertising implanters, "Independence Day" is a modern film, to be exact, a modern science fiction film with an investment of 80 million US dollars, such a large investment, John naturally needs to rely on advertising placement to reduce costs.
IBM, Pepsi, General Motors, Sony, AT&T, Nike, this is the advertising implanter this time, although there are not many, but John feels that it is enough, endless product placement for money is not his style, although he is not against product placement, but the premise is to implant the right ad in the right place, like Exploding Bey, it is a bit too much, and ad placement like "Independence Day 2" is even more frustrating.
In the end, after some negotiations, Pepsi paid 500 million dollars and became the biggest financier of "Independence Day", which is not because John knocked them, but Pepsi has several important shots in "Independence Day", John naturally wants to open a high price, and other advertisers who want to become big financiers John has no chance for them, such as IBM, General Motors, AT&T, these companies are all Morgan's.
The second largest financier is IBM, which spent $3 million, and the main implanted products are laptops and desktops, and the original implanter was Apple, but in this life, John changed all the computers in the movie to IBM, which is considered to be a personal use of power.
Sony and IBM are tied for the second largest funders, and they implant two products, radio and TV, of which TV has the most shots, so John was not polite to them and directly asked for $3 million.
The third biggest financier was General Motors, and they had two cars implanted in the film, but there wasn't as much footage as IBM and Sony, so John asked them for $2 million.
Nike and AT&T tied for the fourth largest financier, one implanted in a telephone landline, the other implanted in sneakers, and there were not many shots, and John received $1 million each.
In the end, the six ad placements brought John a total of $15 million in advertising placement fees and $80 million in shooting costs, and now John only needs to pay $65 million to get it, and the cost has been reduced a lot, which is why so many people like to implant ads in movies, especially Exploding Be's "Transformers" It's full of advertising placements, and the more it gets to the end, the more frustrating it becomes, even Uxin's second-hand cars have been made, and the opening sound of Kugou, it's not too magical, and Bang Bei is not a director who started making commercials.
After getting the advertising implanter, what John then has to do is to audition, although the important actors in the movie are personally selected by him, but he still has to audition, only after the audition does he know whether the actor is suitable for the role, if not suitable, he must be changed.
But for John, there is no role that must be played by an actor, there are more people who can be replaced, is "Pirates of the Caribbean" without Johnny Depp going to the streets? Or "Iron Man" without Robert Downey Jr., Marvel will go bankrupt? Not necessarily, no one can do without anyone in this world, Paul died and did not see "Fast and Furious" stop filming, and the protagonist of "Star Wars" changed one after another, and did not hit the streets.
Although the protagonist is important for a movie, it is not so important, some people say that the actor achieves the role, but John believes that when the actor achieves the role, the character also achieves the actor, which is a mutuality.
Robert Downey Jr. made a movie before filming "Iron Man", but in addition to "Iron Man", who remembers the movies he made before, and Johnny Depp also made a movie before filming "Pirates of the Caribbean", how many people can remember the names of those movies? So John feels that many times the role and the actor should be mutually successful, but it is not exclusive, no role has to be played by a certain person, this is Hollywood, it is the world's film factory, among hundreds of thousands of practitioners, what kind of actor is not.