Chapter 347 - Advertising Bidding Meeting (3)
It's no wonder these advertisers are so shocked.
You must know that apples are originally known as the king of fruits for daily consumption. Both in terms of production and planting area, it is one of the best in the world.
As for the consumer groups covered by Apple, it is also vast and boundless.
Except for some poor countries in Africa, no one has eaten them, but any country that is a little more developed will have a large number of apples for sale.
Once this kind of huge and mass-produced [Knight Apple] is promoted, the people who can be affected here will not be counted by millions or tens of millions of people, but by the base unit of "100 million".
When the island country developed the two apples of "World No. 1" and "Red Fuji", it radiated apple consumers of as many as 3 billion people.
Even if each person tastes a bite, this huge profit is incalculable.
The business opportunities here are so great!
So big that these advertisers here are a little parched!
It's just that before such a huge benefit, there are still a few thoughtful advertisers who raised their hands and raised their hearts to question.
"May I ask if your company's [Knight Apple] has passed the inspection of your country's food agency?"
"And this patented technology of [Knight Apple], does it also belong to your company?"
"What is the yield of this [knight apple]? Can it be used to promote large-scale cultivation?"
The series of sharp questions also brightened the eyes of other advertisers present.
That's right!
It's a whole new kind of apple!
Although there are unlimited business opportunities in it, if there is no way to promote it and put it on the market, or if it is impossible to obtain a sanitation and sales license, then it is useless to cultivate this apple.
Compare the island nation's [World No. 1] and [Red Fuji].
The former is a high-end market with a small audience, although a single piece can be sold for a sky-high price of more than 200 yuan, but there are not many people who really know [World No. 1] and have tasted this kind of large apple, the reason is its relatively low output and high selling price.
The output is low, and the land is sold expensive, so it is naturally more difficult to promote.
As for Red Fuji, it is different, as soon as the latter is cultivated, it has undergone decades of variety improvement. At present, the output of China alone is as high as more than 40 million tons, accounting for almost 65% of the world's total apple production.
In China, even a child crawling on the ground in open crotch pants can recognize the words "Red Fuji" printed on the box.
Therefore, after hearing the questions that these advertisers are more concerned about, even Liu Qian, the keynote speaker of the bidding meeting, couldn't help but be a little stunned.
For the answers to these questions, Liu Qian, as the CEO, naturally made some preparations in advance.
However, according to the original bidding process, these questions should be answered in the question session after all the three new varieties of apples are displayed.
But I didn't expect that the first [Knight Apple] was taken out, which caused a warm response from advertisers.
Liu Qian, who had no choice, could only press the remote control in her hand and jump the PPT on the projector to the last few pages.
"Rest assured, this new variety of apple developed by our company has passed the nationwide health permit inspection. β
"The 63 technical patents contained in [Knight Apple] have also been applied for simultaneously in 78 countries around the world, and the first round of patent certification has been passed. β
"As for the production volume that everyone is worried about, I don't think any of you here should be too worried. β
"Our company has opened a super-large apple orchard with a planting capacity of one million trees somewhere in Ruicheng, of which [Knight Apple] fruit trees account for 20%. β
"It's just that this kind of [knight apple] consumes a lot of nutrients, and the yield of a single fruit tree is only 5 to 10, and the annual output in 2018 is conservatively estimated to be about 1 million to 2 million. Liu Qian said as she pointed to the PPT data on the LCD projection board with the laser pointer in her hand.
"What?"
"The yield per plant is so low?"
"An annual output of 1 million? Although this quantity is good, but in such a large market, how much does this single piece have to be sold to make a profit?" Some budget-conscious advertisers are starting to get surprised.
As for some of the vicious eyes, they looked at the various patents and certifications displayed in the PPT.
It's just that it's okay not to aim, and as soon as you look at it clearly, the advertisers here are all starting to be dumbfounded.
"Wait...... You look at the certifications, licenses, and ...... shown above This...... Is this a green organic fruit?"
βhat?β
"This [Knight Apple] has passed the green, organic, and pollution-free certification of China?"
"How is this possible?!"
"Doesn't that mean that no chemical fertilizers or pesticides are used to grow these apples?"
"Oh my God!"
"It's gone up! The value and market of this [Knight Apple] are definitely going to rise sharply!"
The green organic certification that advertisers are talking about is like a grenade that explodes in the crowd.
You must know that the technical content contained in cultivating a new variety of fruit is almost impossible to bypass the two links of fertilization and pesticides.
This is because it is necessary to avoid insect pests and nutrient deficiencies during the growth of fruits.
Take the island country's [World No. 1] as an example, if you want to cultivate a single 2-3 catties of big apples, without using hormones, fertilizers, pesticides or anything, it is simply whimsical.
It's like inflating a balloon, without air, how can this balloon hit the ground with a full body?
But what about the [Knight Apple] that Liu Qian displayed?
It has passed this green, organic, pollution-free certification!
The information contained here directly made those knowledgeable advertisers excited.
You must know that the food safety problem in China is extremely serious, and it is extremely difficult to apply for pollution-free certification of fruits and vegetables.
If a food brand can apply for these three certifications, it will ensure that the fruits and vegetables produced by the brand can safely enter the mouths of consumers.
Once the three certifications of green, organic and pollution-free are obtained, many middle and high-end consumer groups who attach importance to food safety can take out their pockets in the first time.
This is definitely good news for a food company!
Even for advertisers who accept this type of promotion contract, it is good news.
Because once this kind of pollution-free fruits and vegetables are facing the market, there are absolutely very few negative reviews in the market.
Originally, advertisers are extremely concerned about their own image and face, once bundled with this pollution-free fruits and vegetables, the benefits are not only the amount on the books, but also the recognition of most consumer groups!
Once this sense of recognition is ingrained, even if you take out a piece of to advertise yourself, there will be blind consumers to buy it.
As a result, the advertisers here were still sitting on the ground, and suddenly it was like boiling water boiling a pot, and the riot became a mess.
"Mr. Liu!"
"Please be sure to hand over this advertising contract to our Nakagawa studio, and we will definitely ...... within three days No, within two days, you will come up with an advertising plan that satisfies your company!"
"Mr. Liu, don't forget that there is also our United States OS Advertising Alliance! Pollution-free apples like your company are the most popular consumer goods in the markets of our Western countries!"
"Mr. Liu, and our four-star advertising ......"
The second update, everyone help me remember the number~ See how many more can be exploded today
(End of chapter)