Returning the salute to the god horse's...

Of course, it was a joke, the two took a group photo, and Lu Xiaoran asked the assistant director to lead the crew back to China to shoot the rest of the plot, and the assistant director was Song Xiaofei.

He's going to stay for two days...

On the one hand, he wanted to meet Takeshi Kitano, and on the other hand, he wanted to inspect the Japanese benzene market.

......

District Eleven, it's hard to understand about the aesthetics of movies!

For example, Japanese audiences have a sense of rejection of new film technologies, but now 3D movies are invincible in many emerging markets such as China, but they are struggling in Japan.

Regarding the reason why Japanese benzene domestic 3D movies are not enough to sell well, Akira Aihara, director of Toei Film Publicity Department, said, "Unlike American films, Japanese benzene domestic films pay more attention to the plot. ”

One more sentence should be added: pay more attention to the second dimension!

Japanese benzene movies are indeed in decline, not to mention anything else, just the output: the annual output of Japanese benzene movies is about 400, and more than half of them are anime movies...

At the beginning, the five major film studios produced more than 500 films a year, but by the early 80s, there were only more than 20 films.

Because of the collapse of the studio system, the masters were almost silent throughout the 70s, and there were not many excellent works to come out, and Kurosawa went to the Soviet Union to make films.

What's more, the collapse of the studio has left photography, lighting, and art not well preserved, which has led to a decline in the level of filmmaking as a whole.

In the 80s, because of the rise of home videotapes, there was a trend of independent films in Japan, and a number of new talents appeared.

However, these young directors all started by making videotapes, and some even started by making erotic films, such as the director of "The Undertaker".

Most of the movies made by these people are low-budget films, and the production is relatively rough, and they can't make movies like they used to.

At this time, Hollywood movies began to exert their strength, and the box office comprehensively suppressed Japanese benzene movies, which further compressed the living space of Japanese benzene movies.

Then, in 2006, the local box office of Japanese benzene surpassed Hollywood...

But at this time, the mainstream of the market is cartoons, as well as the theatrical version of TV dramas, which is already a two-dimensional world, and it is impossible to imagine that there are many masters like at the beginning!

As Yoji Yamada said, Kurosawa would not have been able to make a movie as good as "Seven Samurai" today, because the many hard-working staff behind the directors, cinematographers, and art masters of the past are no longer there.

- The theatrical version of animated films and TV dramas accounts for 40% of the box office market every year!

The world-popular "Avatar" hit a wall in Japan - Hayao Miyazaki's "Spirited Away", "Harbin's Moving Castle", and "Princess Mononoke" all hit the box office higher than it...

There's even the "Jumping Search Line" series of movies...

"Iron Man" is awesome, the box office of "Iron Man 3" did not reach 1.6 billion yen...

In fact, the box office of the entire Marvel series in Japan is just like that, and "Avengers 3" was beaten by a Grim Reaper elementary school student - "Detective Conan: Zero's Executor", and it didn't even enter the top ten at the box office. In Avengers 4, Marvel was still beaten by this Grim Reaper schoolboy, this time it was "Detective Conan: Blue Fist", not that without Grim Reaper Elementary School Student Conan, Marvel would be able to turn over, "Captain Marvel" was popular all over the world, and was beaten by the blue fat man Doraemon in Japan.

Nippon is a big country in animation.,There is a two-dimensional style in almost every place in real life.,Compared with foreign culture.,I prefer the animation characters that have been infiltrated for a long time in daily life.。

In their opinion, superheroes are just special effects films with a relatively large investment, and they are not enough!

The translation is also very problematic, "The Avengers" is translated into "Superman" in Japan, so Marvel doesn't care, and directly lets Hawkeye chase and kill the Japanese gang...

Of course, "Avengers 4" is also a point back, catching up with "Conan" + "KINGDOM" + "Crayon Xiaoxin", the quality of the three...

Also, "Fifty Shades of Grey" is also cold in Japan, which is understandable, big brother, that is the Japanese benzene market, the mild SM of "Fifty Shades of Grey" is just an itch in the boots!

......

Nishi-Azabu, Mitsuko-ku, a luxury izakaya.

西麻布权八,3つ目にご紹介するのは。

"Kill Bill" is a drama that makes Kwon Hachi popular...

The lights in the store are dim but open, and the high ceiling space is not oppressive at all.

It's not like a traditional Japanese izakaya at all!

The person in charge of chatting with Lu Xiaoran is called Yasuhiro Sato.

This person has been engaged in operations since the Shanghai International Film Festival Japanese Bon Film Week in 03, and knows both sides very well, although the Chinese is a little blunt, but speaking a little slower, he can still understand.

He first talked about the market situation of Japanese benzene: "The number of screens in Japanese benzene is 3,545 and 800 cinemas!"

"After 2000, the number of Japanese films released in Japan exceeded 1,000 historically, and since then it has remained above 1,000. ”

"1,000?"

"Yes, 60% of them are imported films!"

Sato continued: "Last year, 1,087 films were released, of which the top 10 films earned 64.4 billion yen at the box office, accounting for 28.17% of the box office; The total box office revenue of the top 20 films was 98 billion yen, accounting for 42.87% of the box office, and the box office revenue of 52 films with a box office of more than 1 billion yen totaled 161.8 billion yen, accounting for 78.80%. The remaining 1,035 films accounted for only 21.2% of the box office. ”

Lu Xiaoran took a sip of plum wine, and then asked, "Is it difficult to break one billion at the box office?"

“... In today's industry pattern, the production and distribution of films is composed of the three major companies of Toho, Shochiku, and Toei, as well as a number of small and medium-sized independent film companies and television stations, which have a certain uniqueness and relative stability. ”

"In fact, there are a lot of overseas films released in Japan every year, even more than the number of domestic films, but the box office income of these films is not very good, most of them are released for three days, and then DVD is released offline..."

"If it's your movie, we can give 200 theaters, but if the box office is not good, we will still go down!"

Lu Xiaoran asked rhetorically: "... Isn't it enough to have Aragaki Yui?"

Sato shook his head: "Many fans of Japanese benz are chasing directors, not actors, so it is very important to play the director card to improve the popularity of Chinese films in Japanese benzene." ”

"Raiders of the Lost Ark is a co-production!"

Sato replied: "In recent years, many Japanese actors have received invitations from Chinese directors, such as Takaichi Nakai and Kiriyo Oda, but unfortunately the films they performed were not screened in Japan and were not known to the Japanese people. ”

"Why?"

“... Because it can't be sold!"

Takaichi Nakai's "Warring States", Oda Kiri made "Wolf Disaster"...

Lu Xiaoran was a little stunned...

He also thought it was easy to raid the market in District 11...

After thinking about it, he asked: "Is there no Chinese actor who is famous in Japan?"

Sato gave him a strange look: "Yes!"

"Who?"

"Cheng Long, Andy Lau..."

"I mean the younger generation. ”

“... You're famous!"

"Me?"

""The Lonely Agent" sold 600 million yen in Japan, "Fireworks in the Day" sold 600 million yen, and "Sunburning" also sold 800 million yen... Don't you know?"

How do I know...

Overseas results, Lu Xiaoran has never paid attention to a general data...

Orange sells the copyright directly to Toho, and Toho is then responsible for the distribution.

“... Am I that famous?"

"Well, you're famous!"

"I knew about "Raiders of the Lost Ark", and I also participated!"

"In fact, in recent years, some films based on best-selling books have been quite popular in Japan, and if Chinese films are targeting the Japanese benzene market, they can consider adapting and remaking the bestsellers of Japan. ”