A few days later, a piece of gossip gradually spread in the music industry, and Time and Space Music set up a project to spend 30 million to create an album.

Nowadays, most of the production costs of an album are in the hundreds of thousands to millions, and an investment of 10 million in an album can definitely be regarded as a large amount of money. Because of many albums, it is impossible to predict album sales, so it is difficult to estimate how much economic benefit this album will bring. And the album with an investment of 30 million...... I haven't heard of it in years.

That's a lot of money! So many people asked what kind of album this was, and which celebrity was it. But after inquiring around, I only found out that the singer of this album is Wang Siqin, and the chief producer is Lu Chunyang, who is going to make a piece of music related to Tibetan culture. That's all. This is an album full of mystery, and many people are speculating about how far Time and Space Music will go and what kind of shock it will bring when it invests 30 million yuan to make such an album. Of course, it may have been a bad decision.

Anyway, this matter is not going to be seen in a day or two, so I can only put aside my curiosity for the time being and wait for the release of this album before commenting. At the beginning of April, Ye Zheng's readers ushered in benefits, Ye Zheng serialized "Heaven and Dragon Slayer" at the same time, and serialized a book called "Irish Coffee".

"The aroma of coffee and the richness of spirits warm people from the palm of your hand to the bottom of your heart on a cold night. Someone said: "Actually, this book does not have any profound connotation, nor does it have any sophisticated writing, it is a simple story." But I love this simple story. Now, I'm going to get a cup of Irish coffee. ”

"It's like opening a shop and making two menus, one with Irish coffee on the menu and one with none. When I met someone who looked pleasing to my eyes, I gave him a menu with Irish coffee written on it. If he clicks...... Hehe, I'm fantasizing again...... If this person happens to be Ye Zheng, how good it would be......" Some people praised, but many people said: "This story is really nothing, I suspect that Ye Dong has received any benefits to promote Irish coffee." Ye Dong honestly explained how much advertising placement fees the supplier of Irish coffee gave you!"

Of course, it's impossible for vendors to pay for ad placement, but the book did set off a craze for going to coffee shops and ordering Irish coffee, especially for young men and women between the ages of fifteen and twenty-five. "What do you want to drink?"

"Coffee. "What coffee?" "Irish coffee." Conversations like this are being played out in coffee shops all over the country, so much so that coffee shops that don't know what is going on are caught off guard. Irish coffee was originally not well-known, and it was rarely ordered, so that some coffee shops lacked ingredients and skilled Irish coffee makers.

With so many coffee shops reacting to the trend, drinking Ireland quickly became a fad. Someone even did a data survey showing that half a month after the completion of "Irish Coffee", the sales of Irish coffee surged dozens of times!

This phenomenon has to make many people sigh: "Ye Dong has never made an advertising endorsement since his debut, but when he mentions it, it is even more powerful than TV commercials...... The discussion about "Irish Coffee" has not ended, and Ye Zheng has released a new book "Mistletoe".

"The language style is similar to the previous book, the story still takes place in Taiwan, well, in fact, I haven't been to Taiwan until now, if you ask me why I can write so realistically, I can only tell you, I am really good!" said Ye Zheng in the preface of the book. However, the story of "Mistletoe" does receive higher reviews than "Irish Coffee". On social networking sites, Irish Coffee has a rating of only 7.2. And "Mistletoe" has a rating of 8 points.

"Every time I smoke a cigarette, I think of a past. The girl who wrote on the cigarette touched his heart, and the girl who warmed him and regained his confidence was painful. Faced with two girls, he had to make a choice. So he had to carefully distinguish what true love was...... "In addition to the appeal of the story, the short poems at the beginning of each chapter of the text quickly spread widely. "When these words are in ashes, I will be on your breast. "When it rains, don't just pay attention to the drops on my face, see my constant smile. "Wherever I am, I'm only one turn away from you. I have always been there, in front of you, in your shadow, on the balcony, waiting for you quietly. ”

Since Ye Zheng published a poetry book in 2014, the sales of that poetry collection have exceeded five million so far, and it has become a must-have for many poetry lovers and young boys and girls in the rainy season, but since then, Ye Zheng has never published a work related to poetry...... Of course, many lyrics can also be regarded as poetry, and many of Ye Zheng's works have poetic conception.

For many people who like a small and fresh feeling, they prefer these two stories, with a fresh and bright narrative style, but they are not the same as ordinary fast food texts. Although it won't give you too deep a deep understanding after reading it, it will definitely leave something behind. However, some people joked: "Ye Dong has just finished advertising for Irish coffee, and is he going to advertise for garden tree sellers? Is this year's mistletoe saplings unsold?"

Someone laughed and said, "You have watched "Irish Coffee", you can go buy a cup of coffee and try it." But after watching "Mistletoe", can you really buy a mistletoe and plant it on your balcony? But it is estimated that this Christmas, there must be many criminals who bring their favorite people to the mistletoe branches to ask for a kiss!" Looking at these remarks on the Internet, Ye Zheng posted a Weibo: "Seeing that you are all racking your brains and meditating on how to hook up your favorite girl under the mistletoe branch, I just want to say: Let go of that girl and let me come!" So, it was like "children's shoes" and "cute dada" during the New Year, " Let go of that girl and let me come!" This sentence also became a hot word on the Internet for a while. Many people have to shake their heads and sigh, Ye Zheng is really an entertainment person, and he really knows how to entertain the public.

He rarely participates in shows, and he has only appeared on variety shows in "Variety Interviews", and the others appear in the shows, but only in the shows "I Am a Singer" and "Where Are You Going, Dad". Then, there is no advertising endorsement, no albums, and no actors. It seems that he rarely appears in front of the public, but his popularity, the attention of his every move, and his strong appeal make many big-name stars envious. And Ye Zheng thought about it after updating these two books of ruffian Cai, and simply updated ruffian Cai's "First Close Contact" and "Anima".

So in the four months, 5, and 6 months, four romances in a row made many boys and girls addicted. Finally after updating "Anima", Ye Zheng said: "No, no, no, no, I'm tired, you are really tired of reading books and writing books...... By the way, make an advertisement for a show. On July 1st, Huaxia TV's comprehensive channel will broadcast a food documentary "A Bite of China", I am the chief planner, you know. My level is still worthy of your trust. ”

Just when Ye Zheng released this news, the trailer and promotional video of "A Bite of China" was also broadcast. Food documentaries? A lot of people don't have any idea about this kind of documentary. In many people's impressions, documentaries are actually records of a major event, a big person, or some cultural relics with stories and history such as the Great Wall and the Forbidden City. What would a food documentary look like?

Many people muttered doubts in their hearts, but Ye Zheng was the chief planner after all, and it was produced by China Television. Just like "I Am a Singer" and "Where Are You Going, Dad", even if it is a documentary, it shouldn't be too boring and boring, right? So in the expectation of all people, at 9 p.m. on July 1, the first episode of "A Bite of China" "Nature's Gift" was broadcast. "China has a large population, but also has the world's richest and most diverse natural landscapes, plateaus, mountains, forests, lakes, coastlines, ......" The narration sounds, and the exquisite and delicate pictures full of beauty lead people to a variety of ingredients and dishes.

After the first episode was broadcast, it attracted a lot of foodies to drool, and with the broadcast of the second and third episodes, "A Bite of China" really became popular all over the country! Every time it was broadcast, foodies from all over the country would gather in front of the TV, waiting for a happy collective masochism. While looking at it without blinking, he shouted that he couldn't stand it, and many people said that they had opened their eyes and didn't know that there were so many delicacies in China.

The filming and editing of this documentary, as well as the artwork, etc., are all very exquisitely done, just looking at it, it is very fascinating. By the time the fourth episode was broadcast, the ratings of "A Bite of China" had completely overwhelmed the variety shows and TV series at this stage.

"A Bite of China" is popular all over the country, the ratings are rising, and every time the program is broadcast, foodies of all ages across the country will lock on Huaxia TV for the first time, waiting for their sweet abuse. The influence of "tip of the tongue" can not help but be reflected in the food, the word "tip of the tongue" has quickly become a food culture, but it is not limited to food culture. It also includes the local culture of China, the concept of traditional life and so on.

On the Internet, a number of things with the theme of "tip of the tongue" quickly emerged. For example, "University on the Tip of the Tongue", "Yanjing on the Tip of the Tongue", "Shanghai on the Tip of the Tongue" and other "Tip of the Tongue" series spontaneously created by netizens have also been widely spread on the Internet. This impact has attracted the attention of many people, not only at home but also overseas. So much so that many netizens abroad have made their own country's "tip of the tongue" food. But many people went around and found that the "food" searched all over the country was far less numerous and refined than the food that appeared in an episode of Huaxia.

The Chinese cuisine and food culture have spread all over the world at once, arousing the envy and jealousy of many foreigners, and even some foreigners can't help but come to China to taste all kinds of delicious food after watching a few episodes of "A Bite of China". In addition to the sensational impact among the general public, the success of this documentary has also aroused the thinking of many people in the industry. In the Chinese documentary industry, it was unimaginable that a documentary could produce such an amazing sensation at home and abroad.

A veteran director who has been focusing on documentaries for 30 years said: "The documentary "A Bite of China" has completed the almost impossible task of a Chinese documentary and made a breakthrough contribution to the development of the Chinese documentary industry. ”

Some people also commented: "This documentary has made outstanding contributions to the dissemination of Chinese food culture and history and culture, and to the creation of a good international image of China." Through this documentary, people at home and abroad not only see the long-standing culture of China, but also see a vibrant China. ”

"We did this documentary with respect and affection for food. The words of the chief director were also applauded. Documentaries are about documentary, but they are also a kind of art. Sincerity is the first essence of art, and there is no doubt that only by moving oneself can we move others. Just four episodes aired, China Television has received purchase intentions from several countries such as the United Kingdom and the United States. Many industry insiders estimate that this documentary is also estimated to achieve a historic breakthrough in the overseas sales market of China Television documentaries. The sale price of a single episode may reach $70,000 or $80,000. "Sure enough, it is produced by Ye Zheng, and it must be a high-quality product. Ye Zheng's fans attributed this great credit to Ye Zheng. Of course, in fact, most of the credit for the success of this documentary belongs to the director team of the program team.

Industry insiders also understand, but the creativity and planning are from Ye Zheng, there is no doubt about it, for this, they also sighed: "Ye Zheng's creative planning has undoubtedly become a recognized golden idea in the industry." Golden ideas that can really bring huge economic benefits and publicity benefits. This will undoubtedly become something that major TV stations or entertainment companies will compete for. For Ye Zheng's program planner, I think major local TV stations will not hesitate to compete with China TV!" There are even clear rumors that several local TV stations have begun to contact Ye Zheng in this regard. In August, the filming and production of "Suzhou Creek" and "Can't Do Without You" have come to an end, and these two films will participate in the Golden Dragon Award at the Hong Kong Film Festival in September.

This is also another highly recognized award hosted by Huaxia in addition to the Hundred Flowers Award and the Golden Horse Award. And the filming of "Journey to the West" is still in progress, and it cannot participate in the Golden Dragon Awards.