Chapter 171: Record Release
The joy of "Love Letter" is not over yet, Lang Yun's surprise is coming again, but Lu Manqing doesn't have much time to rejoice, because greater joy is still waiting for her, and the next thing is the release of Ren Xiangyang and Ling Jingtian's new album.
The albums of the two were released at the same time, but Lu Manqing was not worried about any competition between the two, they are both popular and shiny people now, besides, as two male artists in the circle, those who have many CP fans make people sweat, and these are the only two.
Since the two participated in the competition, Lu Manqing has already started to produce the album of the two, and because of this, the new song in the final stage of the finals, Lu Manqing has not even been released as a single, for the sake of this wave of albums.
At present, there are six levels of album sales entity certification in Huaguo, namely silver records, gold records, platinum records, multi-platinum records, diamond records and multi-diamond records, and the corresponding sales degrees are 200,000 copies, 500,000 copies, 1 million copies, 2 million copies, 5 million copies, and 10 million copies.
It's just that the grades are so divided, but even if the record industry in the world is very prosperous and the development is very good, all year round, there will never be more than three albums that can get the diamond or above record certification, and even sometimes, there is no more than one diamond record certification issued for one or two years.
As for the myth of tens of millions of sales, it has not been for decades, although the entertainment and record industry here is far better than that of Lu Manqing in his previous life, but because the development is too good, a hundred flowers are blooming, there are many singers, and the number of albums released every year is even more frightening to death.
Too many of them naturally disperse people's purchases, and even more so the attention of fans, so all along, although the albums are not bad, silver records, gold records, and countless copies are issued every year, but platinum or even platinum or above record certifications are becoming more and more rare.
Basically, those who can get platinum records must at least be singers above the middle and upper reaches of the second tier in the circle, if you want to get more platinum, don't think about it if you are not on the first line, as for diamonds, it has to be those who are at the forefront of the first line to be qualified to think about it, whether you can get it, it's really hard to say.
In the case of multi-diamond records, the last time it was promulgated was four years ago, and the winner was Sun Chang, and it is precisely because of the certification of five multi-diamond records that Sun Chang can hang so high at the peak of the music world.
In addition to the sales certification of physical albums, there is also a sales certification from the sales data of online albums, the price of online albums is lower than that of physical albums, although there are no records to collect, but the tracks that can be heard are still the same, so in recent years, it has become more and more popular, of course, it is precisely because of this that the sales of physical albums have been more and more impacted.
In the online sales certification, the classification should be more detailed and clear, divided into silver records, gold records, double gold records, triple gold records, platinum records, double platinum records, triple platinum records, diamond records, double diamond records and palace gold diamond records.
The corresponding sales were 150,000, 300,000, 600,000, 1,000,000, 3,000,000, 6,000,000, 10,000,000, 30,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,
Compared to physical certification, the number here is a bit more exaggerated, but there is also a reason that the sales price of online albums is much, much more than physical albums, so in general, sales will be higher.
As for the results of single sales, although they are also included in the scope of certification, the proportion is very small, and in Huaguo's certification system, singles cannot be regarded as completed works, so the score proportion is very low.
But even so, over the years, single sales are still the hottest, because compared with the album, the production and publicity funds of the single, the cost of all aspects of the single's production and publicity funds have to be reduced geometrically, and there is a good effect of testing the market and enhancing the popularity of the artist, and most importantly, it is cheap, so it is very easy to create new highs in sales, and it is very easy to bring a lot of benefits to the company, which is the key.
In the final analysis, the entertainment industry is just another form of operation of the capital market, although the artist in front of the stage is always the boss behind the stage, the artist is just another product in the hands of the boss, the retail industry sells the products produced, and the entertainment industry sells the ancillary value of the artist, that's all.
Lu Manqing is very ambitious, from the beginning of paving the way for Ren Xiangyang, Lu Manqing is aiming at platinum records, although Ling Jingtian's arrival is an accident, Ling Jingtian's qualifications, plus Ling Jingtian's current popularity, Lu Manqing also thinks that platinum can be impacted.
So on the album of the two, Lu Manqing really invested a lot of effort, from song selection, song collection, arrangement, recording and even post-production, in addition to Lu Manqing can do it herself, she has invited the best teachers in the company to produce, and even in the arrangement, she also spent a lot of money to find some top independent producers in the circle.
In the recording of mV, the design of the cover and shape, and even the shooting of the poster, Lu Manqing also put a lot of effort into it, in short, the album of the two is ready, and it is only about to be released.
So on December 12 of this year, the day after the finals, on Sunday, the album launch of the two people officially opened, and at the same time, the official website of Haihuang, as well as the major online sales platforms, including Lu Manqing, Ren Xiangyang and Ling Jingtian's Weibo, have opened a physical album sales link, priced at 155 yuan a hardcover version and 70 yuan a plate of general version.
The hardcover version comes with a small photo album for two people.,Support bracelet,And a set of support stickers,There is also a special numbered plate.,The general version,There's only a disc.,There's nothing else.,If you want an extra photo book.,The purchase price is thirty yuan.,There are also sales.,It's just a limited quantity.。
In addition, on several major music platforms in the country, they also started selling electronic albums of two people on time, with ten songs on one album and a price of twenty-five yuan, which is cheaper than buying a single for three yuan alone, and if you have bought a single in the album before, you can also reduce the corresponding amount of money, which is quite cost-effective.
The sales price of online albums is really low, and it is also the choice of most people, of course, generally speaking, fans can't follow the usual theory, most of the fans' purchase behavior is determined according to their own economic conditions, as long as the economic conditions allow, many of them will not only buy physical albums, online albums will also come, and even some will buy multiple physical albums to support their idols, which is also the norm.
Ren Xiangyang's album "Fairy Tale" is named after the first title song fairy tale, containing ten songs, "Fairy Tale", "First Time", "If You Still Love Me", "Glory", "Kenshin", "Forget Time", "Kiss Goodbye", and three "May You Be Happy", "Sunday" and "Love Poems of Love" created by Lu Manqing for Ren Xiangyang.
It can be said that Ren Xiangyang's album is full of weight, seven of which are extremely classic works taken out by Lu Manqing, even if each one is taken out as the title song of the album, it is not too much, and the other three are also worth a lot of money, just to collect the songs, each of these three songs is a high price of 400,000 yuan, in the circle, this price is really not low.
The name of Ling Jingtian's album is also the first title song "Descendants of the Dragon", which was also decided by Lu Manqing after repeated consideration for a long time, compared to other songs, this song is full of representativeness, and most importantly, it is very national, and there are also patriotic plots.
The ten songs on Ling Jingtian's album are relatively more rhythmic, the title song "Descendants of the Dragon", "Rainbow", and Lu Manqing carefully selected three songs for him, "Jingwumen", "Lovelorn Front Alliance", "Still Love You", and another five "Storybook", "Burning Youth", "Boiling", "Things in the Past" and "Don't Say Goodbye".
Among them, the song "Don't Say Goodbye" was the last to be recorded, and it was not this one that was originally intended to be included in the album, until Ye Xiangqi arrived, he joined this song, the songwriters of this song are all Ye Xiangqi, and it is also the song that Ye Xiangqi offered to take out, Lu Manqing accepted it at a high price and gave it to Ling Jingtian.
Compared with Ren Xiangyang, Ling Jingtian only has one single "Rainbow", which is pitiful, so in the online album, if the sales are comparable, then the income will be higher than Ren Xiangyang's, but it doesn't matter, anyway, Ren Xiangyang's single income has already arrived.
This time, Lu Manqing really threw a lot of money into the album of the two, although in terms of publicity, because of the super male voice all the way to build momentum, in fact, the consumption is not particularly large, but in terms of packaging and album production, because Lu Manqing has always demanded excellence, even the photo printing uses good paper and ink, and the cost is quite expensive.
Of course, this is not all, next, Lu Manqing also arranged several offline signing meetings for the two, respectively in Kyoto, Magic Capital, Huodu, Shangsha and Qingzhou, as for whether the follow-up will be added, this should be determined according to the actual situation, these are the few that have been set at present, and tomorrow will be the first signing meeting in Kyoto, which will also play a certain role in driving sales.
Generally speaking, the rating of physical records refers to the total annual sales, but the time for this year's artist rating has begun to count down, Lu Manqing can't wait a year, and her artists can't wait, so they only have ten days at most to use this record to determine the final result of this year's artist rating......