973. Something that can't be challenged!
Seeing Chen Jin joking with his driver and bodyguard without any barriers, Hu Ping couldn't help asking, "Mr. Chen, why haven't you met a bad guy?"
"Hmm, where do you start with that?" Chen Jin was puzzled.
"During the day, when I have dinner and free time, I actually read a lot of news and deeds about you on the Internet. Hu Ping responded: "Whether it is the most trusted executive around you, or assistants like Mr. Cha and Mr. Wu, everyone seems to be full of sincerity. ”
"But I ......"
Chen Jin smiled: "Actually, there are people who want to deceive me all the time. After all, if you are so rich, you will be wronged when you look at it!"
"Mr. Chen, can you teach me how to distinguish a liar?" Hu Ping asked seriously.
Chen Jin was silent for a moment, looking at Zha Mulin and Wu Xiaojun also looking at him with anticipation, and could only respond: "Then you will regard yourself as the biggest liar." ”
"Like, why would I guess that your ex-husband is still in the East China Sea? Why do I know he's going to take the bait? Because I'm lying to him too. ”
"When you meet someone, just think about what tricks you need and what to say if you want to deceive someone like yourself......"
"If the other party is compliant, there is no doubt that they are liars. ”
Hu Ping was surprised: "But in that case, wouldn't there be many sincere people who would also be excluded from the social circle by themselves?"
"After all, a liar wants a liar, doesn't it seem sincere?"
She immediately found the BUG in Chen Jin's method.
However, what she didn't expect was that Chen Jin nodded, did not deny it, but responded: "That's right, so being a smart person is actually very painful." If you can, it's more comfortable to live stupidly. ”
This sentence seemed to be magical, which made Hu Ping stunned instantly!
After savoring it, she sighed and was speechless. Just glanced at Chen Jin's white hair......
The pressure at work is one thing, but fighting with others is the root cause of gray hair, right?
…………
…………
The next day was August 26th, and there were still five days left until September 1st.
After receiving Chen Jin's notice yesterday, in fact, all the publicity methods that have been properly prepared have been launched today......
Moreover, this publicity is not a single publicity of the project, but an all-round, detailed interpretation of the projects of Jinhan Group.
For example, "Tiankun + platform", such as assisting in the construction of the new North Railway Station in Dongjiang City, such as the in-depth cooperation with Xiangyun Group, etc., as for the opening of new real estate, it is just a less conspicuous part......
This is still Chen Jin's habitual, but indeed effective propaganda routine - using his own image as a breakthrough, focusing on promoting the group as a whole, and the project is only the end result.
Early in the morning, when Chen Jin arrived at the company, Shi Jie came to report his work......
"Mr. Chen, all channels have been launched. Shi Jie said with some excitement: "In addition to print media and TV media, online media has also been fully opened. Including the homepage pop-ups of several large portals, they have been launched. ”
Moreover, the cooperation channel with Xiangyun Group has also been opened, directly connected to the network sales system of Jinfang.com, and began to subscribe. Since it opened at 12 o'clock last night, there have been more than 800 groups of subscription customers. ”
Chen Jinyi raised his eyebrows and said in surprise: "I still have so many die-hard fans?"
"Yes!" Shi Jie said with a smile: "And according to big data, the number of customers who are attracted from Taoxiang is also growing explosively." Although the subscription ratio is very low, there will be qualitative changes under this amount. ”
When talking about the effect of advertising, Shi Jie felt comfortable. He is in charge of the first-hand sales of the group's projects, and now that the data is gratifying, how can he not be happy?
"The key to this is to rely on Mr. Chen's personal influence. Shi Jie said: "The average developer, who doesn't start advertising a month or two in advance? ”
"More than 800 groups of ......" Chen Jin frowned and thought about it: "The efficiency is still too low." A total of millions of square meters of construction area, tens of thousands of houses! less than one-tenth of it......"
Shi Jie said a little aggrieved: "Mr. Chen, this is really good! It is much better than the publicity and preferential effect of many developers." ”
After thinking about it, he reminded again: "This is also your own area of expertise...... There should be a concept of the data. By September 1st, I estimate that at least more than 3,000 units will be subscribed. Now it is estimated that the order rate will be more than 70%, and it is very likely that more than 2,000 sets will be traded as soon as the market opens, and it will be able to rush to the first place in Donghai City!"
He was a little worried that Chen Jin had no concept of data, so he explained so much. In all fairness, if this data is exchanged for any developer, I am afraid that I will wake up laughing from sleep......
"My current opening rhythm is to only open 1,500 listings at a time, creating a situation where supply exceeds demand, and I do a hungry marketing. ”
Shi Jie was still saying according to his own thoughts: "This is also thanks to Mr. Chen's strategy." Millions of square meters started construction at the same time, and all the main buildings began to be pre-sold on the top three floors, which increased the construction cost in the short term, but also allowed our marketing strategy to be very flexible, which is conducive to our cost swing and rapid sales ......"
Chen Jin was helpless, and raised his hand to interrupt him: "Not enough!"
"Not enough?" Shi Jie was a little puzzled.
"Yes, 1,500 sets at a time, not enough. Chen Jin said: "In the past week, we are going to do a hot and controversial topic to attract topic traffic on the whole network, and then when the market opens on September 1, all the listings will be completely opened......"
"Gollum~" Shi Jie swallowed his saliva and was speechless!
After a long time, he said with difficulty: "Mr. Chen, I'm afraid this is ...... It doesn't conform to the law of sales, does it not conform to the principle of the market. ”
"Throwing too many listings out at one time may not be able to achieve a sensational effect......
"And it's not so simple to do a burst of controversy. Nothing big late......"
"Small things turn into big things, big things detonate!" Chen Jin snorted and said: "The so-called controversy and public opinion are not just for business." ”
"And, you have to understand...... It doesn't have to be a positive topic, it can also be a black one. ”
Shi Jie thought he had misheard!
The person who cherishes his feathers so much with Chen Jin actually wants to be hacked?
"All I want is traffic!" Chen Jin said seriously: "This consciousness may be too advanced now, but it will definitely be reflected in a few years." ”
"So what the hell should we do?" asked Shi Jie.
Chen Jin smiled and asked Shi Jie to call Zhao Xizhu, the head of the advertising department, in, and then told the two of them like this......
After listening to his plan, the two of them almost went crazy!
Because Chen Jin's plan is too crazy!
Zhao Xizhu was a little worried: "Mr. Chen, if you really do this...... There are definitely controversial topics, but is it really good for the project?"
"The fundamental purpose of our advertising is to serve sales, right? If we can't wash it in the end, won't the gains outweigh the losses, and stealing chickens will not make it a loss?"
Chen Jin affirmed: "It's okay, just do what I say." Don't worry about ......."
Seeing that he himself was so sure, not to mention that Chen Jin himself had absolute control, so the two of them could only leave worriedly to implement Chen Jin's plan.
After walking out of the office, Zhao Xizhu was still not at ease, and asked Shi Jie: "Lao Shi, do you say this can work? Mr. Chen, this is challenging the most unchallengeable thing......
"The challenge is impossible......," Shi Jie said helplessly: "Although I am also worried like you, Mr. Chen, along the way, hasn't what he done always be a challenge to the impossible?"
"Something else is possible. Zhao Xizhu said: "But this time...... It's about challenging humanity!"
Shi Jie was silent, and he didn't know how to communicate with Zhao Xizhu, because he was also not optimistic and didn't believe it.
How can you persuade others if you don't believe in something?
Come to think of it...... Shi Jie decided that he still had to find another way to persuade Chen Jin.
Of course, it is impossible for him to come forward by himself, and now there is only one person who has the ability to make Chen Jin change his mind......
Thinking of this, Shi Jie took out his mobile phone and dialed it out.
…………
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About ten minutes later, Chen Jin received a call from Kong Que.
"I heard, are you going to throw yourself into the boiling water to boil and boil, and scald it to make it easier to pluck your hair?" Kong Que was very polite as soon as he spoke.
For Chen Jin, she has always been a little resentful. Who asked Chen Jin to hand over all the hardest things to her?
Chen Jin was a little surprised when he received her call: "You have a connection with Shi Jie?"
"Well, after the establishment of the Jinhong Foundation, I contacted them. Kong Que replied lightly, a little reluctantly.
"Heh~" Chen Jin smiled: "These people dare to beat my little report, see if I don't give them small shoes......"
"Don't make a fuss. Kong Que said seriously: "Why bother? Isn't it good to follow the steps step by step? Do you have to rush for quick success, and you have to be the first bird?"
"Now I've even figured out this kind of marketing method, isn't it a joke?"
In the face of Kong Que's accusatory advice, Chen Jin's heart was full of emotion......
Although Kong Que has stepped down as the vice chairman of Jinhan Group, she is still secretly trying to care about everything in the group.
Can't you get it...... In fact, there are a lot of things, and they will take the initiative to report to Kong Que, right?
Kong Que still can't let go of this place where she has invested so much effort, or what else can't she let go......
"Don't do that, okay?" Kong Que pleaded, "If you want to challenge human nature, I don't dare to bet." ”
"Why do you believe that things will turn out the way you want them to go......?
Chen Jin sighed and said seriously: "Kong Que, do you know?"
"Everything that can be seen and touched, whether you can believe it or not, is already clear at a glance. ”
"Only things that can't be seen or touched should be more worthy of online articles to look forward to and believe. ”
Kong Que was stunned by what he said for a while, and was annoyed: "You have to go your own way, whatever you want." I'll raise you in the future!"
Chen Jin smiled strangely......