Orange's film stock is very large, they have more than 40 signed directors, as well as two major online drama production labels of Little Orange and Little Orange, plus a film talent gathering team in the industry such as the Arc Light Alliance, which can provide a steady stream of new directors.

But the market is so big, the head works must be released in an important schedule, and a year is a big schedule - in fact, the three movies on this year's summer file are already slightly crowded...

Do you really want a movie in 20 days?

A company the size of Disney maintains a production scale of 10-12 movies a year.

Why?

I don't want my own film to fight my own film...

It takes time for the market to consume a movie, not to mention anything else, during the release of "Wolf Warrior 2" and "Operation Red Sea", Orange has not arranged for the release of new films, except for a documentary "Twenty-two"...

No one thought that such a movie would actually make money at the box office...

Orange's original plan was to release about 14-16 movies this year, completely in accordance with Lu Xiaoran's deployment, focusing on the head content and the layout of the big schedule...

It's true that this year didn't time New World well...

Lu Xiaoran pondered for a moment, and then said, "In this way, why don't you release it next summer?"

Zhang Jin: "... Didn't you say that "Nezha" could get 5 billion?"

"It doesn't affect it, there will definitely not be many new films to be released next summer!"

“... How do you know?"

"In the past two days, Cui Shen has been sneering at all kinds of Weibo, and it is estimated that he can't hold it back!"

"Can't hold it back, what will he do?"

"Who knows, maybe I want to ruin Huayi..."

Zhong Lifang reacted quickly: "If it's really like what you said, then... Will that affect us?"

"Don't worry, I still have more than 30 billion cash in hand, ready to save the market at any time!"

Will it be affected?

Definitely!

And it will trigger a wind shaping action against the whole circle!

......

Well, because of the College Student Film Festival, the sixth master disclosed the filming information of "Mobile Phone 2", and made it clear that Uncle Ge would participate...

Cui Shen and "Mobile Phone", presumably everyone knows about it, so I won't repeat it - in a simple sentence, the sixth master used people as the prototype to create a character, this character is distracted, selfish, greedy, in short, not a good person...

Cui Shen learned the news that "Mobile Phone 2" was about to start filming...

Immediately understood the liver fire...

revolves around Liu Feng and the others!

He made it very clear on Weibo that he is either a hero and doesn't want to be a hero, or he is running for revenge on Liu Feng and the others, if there is any splash to other people or something, then I'm sorry.

This move may not be able to say it, but it is in line with the way of "repaying grievances directly", and it is above board, you don't want to say that people have Xiao Jiujiu to say that it is not credible, people call it super doubling + Ming card, and directly block what you want to say.

coerced public indignation to repay personal hatred, but this move won the hearts of the people.

Film and television, A-shares, including many members of the public, have suffered from such people for a long time - in a word, the right time, place and people are all alive!

I won't go into detail about this, anyway, the big guys know it...

......

On the evening of May 4th, Lu Xiaoran stayed in the study until nine o'clock in the evening, then took a shower, changed into pajamas, and came to the bedroom.

Tangtang was scrolling through Weibo, and when she saw Lu Xiaoran, she hurriedly asked, "Husband, we have failed this year's May Day?"

“... Defeated?"

"Didn't win the schedule championship!"

Lu Xiaoran went to bed, lay down next to her, and then explained: "The plot of "Wind Whispering Spell" is a bit ordinary, but it also has a box office of 300 million, and it has been earned!"

"Is this "Later Us" so good?"

“... What?"

"Five days and a billion!"

"To be exact, it was 930 million in the first four days, and after that, it was very usual..."

"I heard that the theater reported them for refunding their tickets?"

"There's a possibility..."

However, Lu Xiaoran added: "Even if you don't refund the ticket, there is no problem with the box office breaking one billion!"

"Why?"

"People are willing to spend money, and mobilize all the forces that can be used..."

I don't have to say this, people's marketing is really beautiful!

The marketing of "Later Us" can undoubtedly be said to be extremely successful, such a love movie with an estimated production cost of only tens of millions, no big-name stars, and no amazing special effects, it is completely through a large number of publicity, momentum and hype that lasted for a month, and a large number of marketing in various online media, winning the support and praise of many film critics, creating a super high pre-sale of 130 million box office.

The box office result of 280 million on the first day created a big miracle, and the follow-up was the sole dominance of the May 1st file, realizing the monopoly of the May 1st schedule and the box office winner.

The filming of "Wind Whispering Spell" is 20%, but "Later Us" has 48%...

It's a pity that a large-scale "ticket refund incident" broke out on the first day of release...

We all know that the online ticketing platform has a refund function, of course, the refund procedure is very cumbersome, as a result, Ahri Ticketing announced that 15 million movie tickets were refunded in one day...

What does this mean?

In the past, the reason why theaters accepted ticketing platforms was because they could indeed achieve a win-win situation, but now it's good, and they don't even want to sell meat in advance!

Lao Jiang said in "Let the Bullets Fly": You have to let the gentry pay first, and take the people to donate money. The gentry donated, and the people followed suit. After the money is in hand, the money of the gentry will be returned in full, and the people's money will be divided into three or seven accounts!

You even want to take the money of the gentry now, no wonder the theater chain is unhappy...

Probably just a little bit of the ins and outs, Tangtang sighed: "It's amazing, why didn't we think of this way?"

"Because this is an abnormal way of selling films, we have to believe in the market..."

In fact, Lu Xiaoran didn't remember this...

Also, he is worried that if he does this, he may cause dissatisfaction in the industry - they have many complaints about the involvement of Orange Ticketing in the distribution, in a sense, this is called monopoly - the mature film market will never allow an important ticket-buying website to release movies at the same time!

Fortunately, Orange Ticketing did not participate in it this time, and also sent an open letter: If a film falsely purchases tickets in the pre-sale stage, deceives the theater to improve the film schedule, and then refunds a large number of tickets when the film schedule is high, it is a serious fraud.

By the way, the refund mechanism was also changed - one screening hall can only refund four movie tickets!

Tangtang: "But in the eyes of the outside world, we lost this schedule!"

“... If you lose, you lose, don't worry about so much, next time you fight, you see if I will let it go!"

The producer behind "Later Us" is Huanxi Media - Xu Guangtou serves as the producer...

Lu Xiaoran, including Orange, is a little careless, and he shouldn't use "Wind Whispering Spell" + "Cracking Silence" to face the May 1st gear, after all, the May 1st file is still a very important schedule...

Underestimate the creativity of Huanxi Media!

It's good, I just hope it can last a long time, Lu Xiaoran and Orange really need an opponent!