"Why Sheng Xiaomo" is a big IP, according to the logic of the Internet: big IP + traffic star = high box office!

It's a pity Brother Xiaoming...

It's really just that sentence: walking on the road to catch up with hot spots, but never catch up!

The idol drama became popular and took over "Bubble Summer";

The Republic of China-themed "Let the Bullets Fly" was a big hit, and he made "Piff"...

Now, the IP drama is very popular, and he has taken over "Why Sheng Xiaomo";

Unable to complain!

obviously has the opportunity to play better roles and pick up better books, I don't expect you to expand the Chinese film industry, but you can't always drive backwards!

As for Yang Xiaomi...

Her situation can actually represent many post-85 actresses.

The big flowers of the previous generation basically cooperated with excellent directors and got high-quality books.

Even Fan Xiaopang, if he has the opportunity, he is still more willing to make literary films, he doesn't make dramas, and when he meets a good director and a good book, he doesn't care about the salary at all...

But the post-85 flowers are different!

You can survive even if your acting skills regress!

has finished 9 movies and 1 TV series every year, which seems to have retained exposure, but in fact, it has missed the promotion channel of a qualified actor.

They don't need the blessing of the guide!

The reputation of the masterpiece is no longer the capital of the actors, but instead of exposure, topics and traffic, so that they will always stand on the audience's attention!

This is actually a two-way choice between the deformed market and the actors...

The film and television market is too hot!

Pigs, steelmakers, fireworks sellers, and vegetable sellers all came to buy film and television companies.

The changes in the big market, the first impact that falls on the post-85 flowers is that the monks remain unchanged, but there is more meat: investors don't look at anything else, they want you to be hot.

Therefore, in those years, a bunch of female stars who obviously had no acting skills and could only stare at were highlighted...

But these film and television resources seem to bring attention and money, and another impact is: the post-85 flowers are actually not good at filming.

They can't catch the show!

There is actually a paradox here, if you want to keep exposed, what the post-85s little flowers can choose is a romance drama with a plot thinner than paper;

And good resources fall into the hands, and the post-85 flowers with degraded skills can't catch them;

So, in the self-consumption and being consumed, out of the mountain is a masterpiece, and the old book has been eaten year after year.

And then what?

When it was time for acting skills to become actors, the backlash began!

What do you do in the face of this situation?

The entertainment industry is changing rapidly, just like cooking oil on fire, but some rules are constant, such as: acting skills will always be the rigid needs of actors!

Teacher Yang signed a gambling agreement some time ago, which stimulated her plan to make money quickly.

Of course, it's to pick up some IP dramas...

Even Zhang Guoli was forced to do business, pitiful!

......

Lu Babai is looking at the third quarter financial report...

As of September, Orange's total mainland box office revenue this year is 5.88 billion, net profit is 1.8 billion, and overseas results... 390 million;

This is down from the same period last year...

There's no way, the profit of "Outwitting Tiger Mountain" is actually not that high - the total cost is 250 million, and oranges only account for seventy percent of the investment...

The income of the TV drama sector has also declined - after all, there are fewer TV series that have started filming, and the main focus is inclined to online dramas;

The variety show is independent again...

The results in North America have doubled compared to the same period last year!

The two R-rated comedies "Spicy Hand Police Flower" and "Female Spy" have all exceeded 100 million at the North American box office, and the most surprising thing is that "Spicy Hand Police Flower" actually swiped $150 million at the box office in North America...

The cost of this thing is only $36 million...

The global box office is close to $400 million.

can only be said to have the blessing of the auxiliary, Lu Xiaoran has seen the answer sheet in advance: comedies and horror films are good at small and big, and women's works are especially eye-catching!

Comparing the overall decline in the box office performance in North America in 2014, the Orange Branch - renamed Orange Production, the performance is too eye-catching!

The entire North American summer season fell by nearly 15%, becoming the worst level in the past 8 years and the largest year-on-year decline in decades.

Orange won two works of fat sister Melissa McCarthy, and directly grabbed the box office of nearly $300 million at a cost of less than $70 million!

In the second half of the year, there are five movies, including "A Quiet Place", "Happy Death Day 2", "Fast Attack", "Death Divination", including "Gravity", and suddenly feel that the goal of winning $800 million this year is a bit low...

But here comes the problem again, the North American results are too good, and it is a bit of a rivalry with the domestic competition!

......

In the suburbs of Beijing, Orange Studio, the two major crews are filming.

One is "Please Answer 2002", and the other is "The Promotion of the Crown Princess".

"Please Answer 2002", which is based on the Stick Country TVN Zhentai series of dramas. , The reason why the beginning of 2002 was chosen is also to correspond to the trend of 1997, the first generation of star chasing in the real sense of the mainland should be traced back to the year when F4 was established, not the HOT in the original plot, after all, the national conditions are different.

Lu Xiaoran wrote the outline of the script, Su Lun found someone to improve it, and then started filming directly!

This TV series is positioned as a web series - the number of episodes is too short, 18 episodes...

18 episodes of TV series, which TV station is willing to buy it?

After positioning the online drama, Su Lun pursued the quality of the content, and it took half a year for the casting alone, and finally it was determined that Zhang Huiwen would play the heroine - Ah Mou mentioned it, Su Lun interviewed for a round, and then passed...

"The Promotion of the Crown Princess"...

This is a direct adaptation of the original version, it is an IP drama, Wang Ran is very interested in this play, so he will be in charge, of course the heroine chose Di Lire...

The two studios are next to each other, and there are usually familiar actors coming over, and they will also visit each other...

There must be familiar actors, the parents of "Please Answer Series" are Zhang Jiayi + Yan Bingyan, the emperor and the actress configuration!

"The Promotion of the Crown Princess" also found Zhang Peng, who made a cameo appearance as a man by Lu Xiaoran!

These are two must-hit projects!

Plus the already filmed "Producer", "Psychological Crime", "The Best of Us"...

Orange's five consecutive launches are bound to establish the status of the first producer of online dramas!

At the same time, I also have to tell the TV station: Lao Tzu is not playing with you anymore!

By the way, Sugar Candy also made a cameo...

She plays the boss of the heroine in "Please Answer".

......

In the car, Mr. Lu looked at "Fast Attack", which had a box office of more than 200 million on the first weekend, and sighed a little: "Do you say this movie is a Chinese film or a Hollywood work?"

Sugar Candy was surprised for a moment, and then asked rhetorically, "... Why do you say that all of a sudden?"

"From a financial point of view, it must be a Chinese movie, but in terms of content, it is a North American action movie..."

"How much is the North American box office?"

"The box office in the first weekend was $30 million, and it is estimated that it could be 80 million to 100 million dollars..."

"Keanu Reeves is so handsome!"

“... He's called sloppy..."

Sugar Candy didn't want to pay attention to him, but remembered something: "Why did "Gravity" be released in North America first?"

"There is no North America to be released first, and it will be released on October 15 at the same time, but we are going to North America to promote it!"

Of course, he wants to go to North America to promote, and Spielberg has said that he will invite Cameron and George Lucas to attend the premiere...

“... All right... Hey, it's time on set!"

Wonderful Book House