In the No. 1 studio hall of Mango Channel, the live broadcast of "We Are Singers".

On both sides of the stage, there are two huge TVs that are broadcasting commercials for OK costumes, which are synchronized with the live TV.

This time, in conjunction with the sponsorship of the program "We Are Singers", OK Clothing found several advertising companies and asked them to plan advertising plans and slogans.

At present, the domestic advertising shooting method is still relatively ordinary, basically inviting a few models, wearing a few clothes, taking turns to show in front of the camera, and at most turning a few circles, there is nothing new at all.

The advertising slogan is even more fleshless, and it is difficult for people to remember at once, what "beauty starts here", "ok clothing my favorite".

Looking at the shooting plan and advertising language submitted by the advertising company, Chu Qiankun glanced at it, and without asking what their creative concept was, he returned it to the other party and asked them to redo it.

It's too earthy, this kind of advertising slogan and advertising content, imagine it, you can know what it will look like when it is filmed.

Chu Qiankun felt that according to their plan, it was better not to shoot.

The advertisement, I'm afraid, is not to advertise for OK clothing, but to pull the grade of OK and dissuade consumers.

Before Chu Qiankun went abroad, these three advertising companies submitted two new versions in a row, to be honest, they all made great progress, but none of them met Chu Qiankun's expectations.

But in the last version, Chu Qiankun did not ask them to take the plan back for revision, but asked the people from the advertising company to go back and wait for the notice.

As soon as the people from the advertising company left, Liu Yiyi finally couldn't help it, took the third version of the advertising plan, and asked Chu Qiankun.

She thinks that the planning of the three advertising companies is not bad, at least it is much better than the previous two, I don't know why Chu Qiankun is still not satisfied?

asked Chu Qiankun what he thought in his heart, whether he wanted to tell his ideas and let the advertising agency re-plan according to his ideas.

Based on Liu Yiyi's understanding of Chu Qiankun, he was dissatisfied with these plans again and again, and he must have his own plan in his heart.

Chu Qiankun smiled and told Liu Yiyi that he must have an idea, but he was far away from the idea of the advertising company, and he was afraid that the advertising company would not be able to shoot the taste he wanted.

Then he instructed Liu Yiyi to call Dong Jiani, Jin Miqiu and Teacher Ma over, and the five of them sat down to talk.

An hour later, in the sunny garden room behind the office, Dong Jiani showed the kung fu tea she had just learned, and Chu Qiankun took a few people to talk about the advertising shooting while tasting tea.

The three advertising plans of the advertising company were read by Jin Miqiu, Dong Jiani and the flattered Teacher Ma in turn.

Mr. Ma's hand holding the plan was trembling, and he was so excited in his heart.

The one sitting is either the boss or the CEO, or the chief designer and the head of the company, and he is just a team leader of the photography group under the company's propaganda department, with several levels in between.

Now that he was arranged to participate in such a small-scale meeting with these company bosses, he was naturally overjoyed and passionate.

After the three of them took turns to read the three-point plan, Chu Qiankun also put down the tea cup in his hand and let them express their opinions.

Liu Yiyi's opinion had already been told to Chu Qiankun, and she didn't need to say it again. And as a leader, if you have ideas, you will summarize them at the end, and it is impossible to throw out opinions at the beginning.

If you start by saying your own opinion, it is a bit of a tone to set the tone, and it will be difficult to hear what your subordinates really think.

Among the three of them, Mr. Ma is a newcomer, and after being excited, he is restrained, his mind is temporarily blank, and he can't say anything at all.

Dong Jiani, on the other hand, is the main character participant in the filming, so there will be a little more to consider.

Therefore, it was OK's chief design engineer Kim Miqiu who spoke first and said his thoughts.

In Jin Miqiu's view, the plans of the three advertising agencies have their own merits, but they also have shortcomings, and they do not reflect her concept of designing clothes well.

This is almost from her own point of view, saying some personal opinions.

After Jin Miqiu finished speaking, Dong Jiani glanced at Liu Yiyi before expressing his opinion.

She prefers the planning plan of the third advertising agency, for the simple reason that the company's plan can highlight her appearance more when effectively promoting OK clothing.

The opportunity to choose one of the three, of course Dong Jiani has to choose a plan that can make herself more beautiful, which woman doesn't love beauty.

When it was Mr. Ma's turn to express his opinion, he was still immersed in joy and didn't think about anything else at all, so he blurted out which one the boss chose he agreed with.

Chu Qiankun and Liu Yiyi glanced at each other and smiled brightly, they both considered the problem more from their own point of view, which is also human nature.

Chu Qiankun picked up the three plans again, thought about it for a while, looked around at everyone, and then said his own thoughts.

The design plan of the three advertising agencies cannot be said to be bad, and in this era, it can be said that it is already very good.

But the limitations are not small, the style is single, and it is purely advertising for the sake of advertising.

Although the slogan is also catchy, it can't be remembered after listening to it, either mainstream or too high-end, which always makes him feel a little lacking.

For advertising, he doesn't like the cramming brainwashing version, relying on constantly repeating the brand name, engaging in the same passion as a pyramid scheme, and the grade is too low.

He likes to use the mode of storytelling, using short stories to subtly advertise them.

In his last life, he liked Zhang Yida's advertisements very much, telling a small story quietly, which felt very good and not impetuous.

There are two versions of the ideas provided by Chu Qiankun, one is a young man when he was a student, and the other is a person at home after starting a family.

The synopsis of the story is simple, a young boy has been pursuing the girl he likes, but whether he is giving flowers or other expensive gifts, the girl does not pay attention to him.

One day, the girl passed by the playground with a cup of milk tea, and the boy was also playing football, and suddenly the football that lost control flew straight towards the girl, breaking the milk tea in her hand.

The girl's clothes were splashed with dark milk tea stains, and she couldn't wash them off no matter how she washed them on the pool.

The boy surrounded the girl and kept apologizing, but no matter how he apologized, the girl's face was always unhappy, and she didn't want to forgive him at all.

This dress is an international brand brought to her by her friend from abroad, it is the latest popular style, she loves it very much, and now she is sad.

The boy who bowed down to apologize was also very embarrassed, and at this time, Dong Jiani's singing voice suddenly floated in the sky, and the boy had a flash of inspiration.

Pulled up the depressed girl and ran out in one direction.

Then the camera turned, and the boy walked into an OK clothing store with a depressed and confused girl.

Next, the camera kept changing, and girls wearing various styles of clothes kept appearing in front of the camera.

The speed is getting faster and faster, and the smile on the boy's face is becoming more and more obsessed.

In the end, the back music stopped abruptly, and a man and a girl wearing a couple's outfit appeared in front of the camera, and the two said loudly to the camera: "OK costumes, whether your clothes are OK or not, it's up to me to decide." ”

Then, the girl holding the boy's hand turned her head to look at the boy affectionately, and said sweetly: "You are also OK." ”

The heads of the two people are getting closer and closer, and then the camera blurs, OK, the distorted logo, acting as a mosaic of all evils, blocking the faces of the two.

Chu Qiankun picked up the teacup and took a big sip, and without waiting for the people who were still digesting it to react, he narrated his second version.

A couple in their thirties, because of family trivialities, launched a positive PK, and the scene was extremely tragic.

When two husbands and wives live, they should have quarreled at the head of the bed and at the end of the bed, and rarely had an overnight feud.

But this time the wife's heart was very sad, and she didn't mean to be in a hurry to reconcile, and she didn't take care of her husband for n days, and a cold war continued in this family.

This makes the husband, who wants to be soft and reconciled and be able to eat at home, miserable.

He tried everything to please his wife, but to no avail.

Later, under the reminder of a colleague who had a similar experience, I went to the OK store to buy a set of the latest clothes, and that night, I gave it to my wife as if I was offering a treasure.

At first, he was dismissive and greeted his wife with a cold face, but the moment he saw the clothes, the dark clouds went away with the wind, and the rain passed and the sky was clear.

Then the camera turned again, and the two appeared in the honeycomb of love, a sheet made of OK clothing and various clothes, which was thrown into the air by the two, covering the bodies of the two, and slowly heading towards the bed cover.

Then the camera is also blurred, and the logo of OK clothing once again acts as a mosaic, blocking half of the screen.

A girl's separate narration came: "Husband, I'll buy you a set tomorrow." ”

After Chu Qiankun finished talking about his two plans, he left everyone more than ten minutes to react before asking them for their opinions.

Teacher Ma, who was confused before, was the first to stand up and praise loudly, this is simply a genius idea.

Chu Qiankun stretched out his hand to let him sit down, what kind of genius idea, it is obviously a sour plot of scum.

But this kind of advertisement can give everyone a refreshing feeling, unlike the advertisement of the advertisement, which is the real advertisement.

The third girl also admired Chu Qiankun's creative concept, and felt like watching a romance drama.

The heroine of the advertisement must be Dong Jiani, the spokesperson, which is her duty.

However, although it is an advertisement, because of the plot, it is also a test of Dong Jiani's acting skills.

The first part is okay, the girl in the state of a student, Dong Jiani can also be regarded as acting in her true colors, and it is not very difficult.

But the characters in the second part have an age span, not only to be slightly older in appearance, but also to have that kind of experience in family life.

This point must not be Dong Jiani, but this is also very easy to solve, Liu Yiyi will come forward to help her contact the teacher of the acting profession and give Dong Jiani an intensive training.

In terms of the male protagonist, Chu Qiankun continued to adhere to the principle that fat water does not flow into outsiders' fields, and the role of husband was given to OK's male spokesperson, Peng Kaile of the Star Legend.

As for the young boy in the first part, everyone meant that they wanted Chu Qiankun to play it, but he didn't agree.

This kind of thing that is too showy, he still doesn't want to do it, wearing a mask, and being able to play, it is obviously not appropriate to shoot advertisements.

Dong Jiani's expression at that time was momentarily lost, but it quickly returned to normal.

After thinking about the company, there is no suitable candidate, so I can only ask the advertising company to find a suitable age candidate outside.

Settle on Chu Qiankun's plan, then next, just find a photography team to shoot.

Liu Yiyi means to find one of the three advertising companies to cooperate, and then leave some cumbersome matters of shooting to them to operate.

Chu Qiankun agreed to such a suggestion in principle, but put forward a new request, that is, let Teacher Ma organize a small team and study with it.

He has photography skills in his own right, and then he learns some techniques for shooting commercials and short videos, which will soon come in handy.

At this time, Teacher Ma suddenly understood, and only then did he know why Chu Qiankun wanted him to come to this small meeting.