Chapter 671: Subverting Commercials
I haven't seen Chen Dongsheng and Li Chengru for a long time, and they talked about their recent encounters, and then chatted about each other, and they ate for more than three hours in one meal, and drank a lot of wine.
When I was in Bangye before, I stayed in the big mansion and drank two sips with Lao Zhu, Zhu Feng and a group of old men in the dry rest house, but since he arrived in Bingcheng, Li Xian basically didn't drink except for some occasions.
If you run every morning and exercise, there is basically no pressure to run 810,000 meters at the sports meeting, but if you want to let a fat house who stays at home every day run a half marathon, it must be tired to death.
When he walked out of the hotel, Li Xian walked a little floating.
At the door, Chen Dongsheng stopped Li Chengru, who had drunk a little bumpy, and insisted on driving to send it, and grabbed Li Xian's arm.
"Kenko, are you alright?"
Li Xian hurriedly waved his hand.
Although he vomited after drinking too much, and he also rode a motorcycle to the tree, Li Xian's state of drinking too much was always okay. The more others drink, the more confused and swollen they become, and the more he drinks, the more he understands in his heart, that is, his body does not obey the call.
"It's okay Brother Chen, it doesn't matter to me. You send Brother Ru back, and I'll take a taxi back by myself. ”
Chen Dongsheng is now doing well in the auction house, walking all over the country, drinking all over the country, and the amount of alcohol is completely practiced. Although he is also blushing and thick-necked, his condition is obviously much better than Li Xian.
Li Chengru won't be able to, he was dancing Xuanxuan a moment ago and was going to drive. After a few minutes of leaving the hotel door, he began to support a pair of stone lions at the door of the hotel and began to "ahhhhh
Seeing him like this, Chen Dongsheng was helpless, so he had to nod. But when he turned around, he patted Li Xian's back and said, "That Xingxianzi, you have been busy with your business first in the past two days, and you don't have to worry about the affairs of the middle strategy first." I'll save up a game and call a few brothers and friends, you know each other, and then see if they have any solutions. ”
Li Xian smiled slightly.
He knew what Chen Dongsheng meant, it was nothing more than wanting him to make more contacts, and see if he could talk to Zhongce and settle the matter.
Chen Dongsheng's connections, he doesn't know much now. But who is Li Xian?
I came back after the fight.
knows that Chen Dongsheng's current circle is nothing more than Tian Yuan, Mao Zhenhua and Feng Lun, who have already had a relationship with him.
Most of these people are still in the development stage, and they have a lot of troubles, not to mention that they can't handle things that the head snake of Longjiang can't do, counting on this group of people?
Thinking about it, Li Xian thinks it's unlikely.
Besides, for Chen Dongsheng's circle, he felt awesome at the beginning. You see, he is the first person in China's securities, the founder of China's first credit guarantee company, and one of the top real estate developers in China.
But when he thought about it later, he didn't think it was interesting.
The group of businessmen who went to the sea around 92 were as good as Tian Yuan before, and they were all directors of the Planning Commission. People like Chen Dongsheng are also directors of departments at the central department level, even if they are worse, like Mao Zhenhua, who later established Zhongcheng Securities Trust, they all retired from the research center of the State Council. That's it, this 26-year-old who became the director of the Provincial Policy Research Center in Hainan later complained that "if you give yourself a high-ranking county official, you won't go to the sea" - a little daughter-in-law is forced to be helpless, and she is typical of being cheap and obedient.
It can be said that most of these people rely on their own network resources, government resources, and information resources within the system. It belongs to the group of people who have seized the beachhead of the "market-based economy" by relying on the residual prestige of the "dual-track economy".
Positioned as a businessman, he was an ordinary intellectual.
In terms of business style, the circle of Li Xian and Chen Dongsheng is also incompatible. From the very beginning, these later bigwigs stood on the commanding heights of all kinds of resources, no matter how bad they were, and knew what China in the 90s had and what it needed, and what could be achieved in 10 years or 20 years.
Therefore, at the beginning of the fight, he shouted that the industry would serve the country, and if he wanted to do it, he would be the first in China's industry.
Li Xian is different, his advantage is not in resources, but in the insight of a reborn. Therefore, it is destined to take a short-term and fast, constantly looking for business opportunities, using their own information advantages, grasping the general trend of the future, and using a method of combining industry to steadily expand wealth. He doesn't necessarily want to be the first in the country in every business of his own, but as long as every business makes money, and then saves enough capital, it is more than enough to sit in front of the shuttle bus of the Internet economy after the millennium, and be an Oriental Buffett as an investor, and be the richest man.
Not to mention the differences, at least Li Xian, who already knows his position, does not have a strong desire to integrate in this circle.
But that's what happens in business.
With more connections, no one knows what help they will have in the future.
agreed to make another appointment another day, patted Chen Dongsheng on the back, and ordered him to take care of Li Chengru, who had almost vomited out yesterday's overnight meal, Li Xian waved his hand, stopped a taxi in front of the hotel, and went back to the hotel directly.
......
Early the next morning, the people from New Taipei went to CCTV, but Li Xian, who was hungover, was too lazy to move, so he stayed in the hotel and slept back.
At noon, Liu Mintong called over.
Relying on the cooperative relationship between New Taipei and CCTV, and Tan Xisong, the head of the advertising department, after a morning of consultations, the head of the advertising department has been decided, and the noon time of "News 30", that is, 20 seconds after half past twelve, has been set to be arranged for New Taipei Group to advertise.
According to CCTV's current advertising price, it will be 4.5 million yuan a month, and the price will be set at 300,000 yuan after the discount.
Li Xian was basically satisfied with this price, and immediately asked the other side to sign the contract.
The contract was signed, and all that was left was to shoot a commercial.
According to Li Xian's understanding, just find a second- or third-tier actor, find a cute child, and then reproduce the BGM that has been engraved in your mind, even if everything is fine.
He didn't bother to participate in this matter, so he pushed it to Liu Mintong's side.
In the next few days, Li Xian waited for the advertisement to be completed, and at the same time slipped away in the capital with Li Chengru, who had asked for leave from the crew. As a pseudo-antique player, he is close to Pan Jiayuan when he sees Li Chengru.
It wasn't until June 21 that the CCTV commercials were finally completed.
In the original history, this commercial found actor Li Ge and You Haoran, who later played Xia Yu in the family with children. Li Ge is nothing, but You Haoran, who was only three years old at the time, embarked on the road of acting with the image of a bloody face in this advertisement.
It's just that it's only ninety-four years now, and You Haoran is afraid that even sperm has not yet formed. So in the commercial, the CCTV advertising department found a child named Xie Yaxun in the Beijing Railway Kindergarten, and also found Yang Xiaowen, an actress who is famous for her two TV series "Love in Life" and "Walking with Millionaires", to play the role of a mother.
Although the actors are different, the finished effect has not been affected at all.
For the commercial, Li Xian is very satisfied.
"Li Dong, then you see, the commercial film is so decided?"
The CCTV Advertising Department, which is fully responsible for the planning of this New Taipei advertisement, saw that Li Xian showed approval after seeing the finished film, and asked tentatively.
asked Liu Mintong to replay the tape of the advertising film again, and seeing that there was no problem, Li Xian waved his hand: "Success!"
"That, the advertising word, according to the previous set? Li Dong, in fact, the duration of the advertisement is there, you can completely infiltrate some product information of health care products a little. ”
Li Xian shook his head.
"Public service advertisements, they must look like public service advertisements. Just let it go!"
"That's it."
Seeing that Li Xian was the king of the eight pounds, he planned the waves of his head and ordered his subordinates to carry it out.
Next.
After 30 minutes of the news, a unique "public service advertisement" that was enough to change people's perception of corporate advertising appeared on the TV screens of thousands of households!