"Dong Li, what can you do?"

"Just you New Taipei?"

Almost at the same time, Sun Guang and Wang Zhelin asked Li Xian.

Li Xian smiled, and in the face of the inquiries of the two, he sat on the sofa with a golden knife, and looked at Wang Zhelin, who was full of thorns in and out of his words: "Yes, it's up to us in New Taipei!"

"Li Dong, it's not that I look down on you. ”

Thinking of the scale of the New Taipei Group, Wang Zhelin felt amused, "In this way, you are not afraid of flashing your waist? Your annual revenue of the New Taipei Group does not exceed 100 million, so it is such a big enterprise....... Hehe, young man, if you are sincere, let's sit down and talk about your New Taipei Lincui and the fifth factory to engage in joint ventures. But I'll tell you first. It is impossible for our group's pharmaceutical distribution channels to be open to the outside world, if you want to engage in joint ventures, we can use the company's sales company to recommend it to local pharmacies, and put your oral liquid in a conspicuous position on the OTC counter. At the hospital pharmacy, we can't do that. If you're not sincere, then I have to tell you, my time is really precious, and I don't have time to talk nonsense with you!"

Pull your uncle's light!

Li Xian couldn't help but sneer.

Thinking of the conditions Wang Zhelin said, he sneered in his heart.

I also want to make key recommendations for local pharmacies.

Is this a dispatch called Hanako?

If it's just a local pharmacy, Lao Tzu still uses you to do it?

The daytime file of the provincial and Taiwan advertisements is about to come out, and when the time comes, "Healthy You, Me and Him" will be broadcast for two hours a day in the morning and afternoon and in the evening all day garbage time bombardment, and the advertising effect will come together, which of the regional pharmacies that Longjiang Satellite TV can cover, which one must not come to the door to beg Lao Tzu for supply?

Looking at the contempt in Wang Zhelin's eyes, Li Xian grinned, looked away directly, and looked at Sun Guang on the side: "I want to talk to Director Sun alone, is it convenient?"

Sun Guang frowned, he felt that the young man sitting in front of him was not a good man.

Originally,

He had learned about the situation through Wang Zhelin just now, a private enterprise that wanted to engage in a joint venture with the fifth branch factory. Lao Wang is in charge of this!

This came to ask for cooperation, and before the matter was discussed, he offended Lao Wang, how could he do such a thing?

Sure enough, there is no hair on the mouth, and the work is not firm.

He even glanced at Yuan Prosperity, who was standing aside with an embarrassed face, with a reproachful gaze. The meaning is obvious - how did you find such a guy?

As for Li Xian's request to talk alone, can Sun Guang agree?

Obviously not.

Don't think about anything else, just consider that Wang Zhelin is a colleague relationship, if you agree to talk alone, how will colleagues get along with each other in the future?

It's clear that he doesn't give Wang Zhelin face.

"This ...... There's no need for it, right? Li Dong, if there's something wrong, you can talk about it here. He also said with a straight face.

Seeing Sun Guang's refusal, Li Xian tilted his neck.

raised his hand and looked at his watch, and saw that the time was almost eleven o'clock, and he was in no mood to go around the bend with this group of uncles.

I haven't eaten in the morning.

"That's fine. ”

Putting down his arm and cocking Erlang's legs, Li Xian talked eloquently: "The health care products business will be the focus of our New Taipei Group in the future. In this business, we will put a lot of advertising. Non-prime-time advertising is used to carry out centralized publicity in the three northeastern provinces. After determining the market share of the three northeastern provinces, we will move towards the capital market, and radiate the entire northern market with this as the center. For the advertising part, the preliminary estimate is that we will hit 10 million to 20 million. ”

He had an account in his heart, and when he was about to settle with everyone present, he was interrupted by Wang Zhelin.

"Let's not talk about whether your advertising plan is real or fake, what impact can your New Taipei Group advertise and do marketing on our Harbin Medicine?" Wang Zhelin was extremely dissatisfied with Li Xian, a young man who didn't seem to respect him at all.

Li Xian ignored him and said directly to Sun Guang: "If the fifth factory is a joint venture with us, we in New Taipei can indicate that the product is produced by the fifth factory of Harbin Pharmaceutical when we carry out advertising and marketing. ”

Before he finished speaking, Wang Zhelin interrupted again: "That's putting gold on your face! Our Harbin Pharmaceutical brand should be ringing, and you can only play a major role in promoting the reputation of your products by marking the production of the fifth factory." But if something happens, such as a problem with your formula or raw materials, then we can't take responsibility for you?

Li Xian still ignored him, looked at Sun Guang and said with a smile, "Harbin Pharmaceutical currently has no health care products. In my opinion, OEM health care products are a clear signal to the outside world, or to the stock market. The current health supplement market ...... It's hot. If needed, we in New Taipei can release some wind for Harbin Medicine. ”

Hearing this, the glasses on the bridge of Sun Guang's nose flashed, and his face became solemn.

On the side, Wang Zhelin saw that he had been ignored by Li Xian again and again, and he was already angry: "Our Harbin Pharmaceutical Group is a state-owned pharmaceutical factory and the largest enterprise in the production of prescription drugs in the north. Can you please not ......"

"Manager Wang, you give me some time, I want to talk to Dong Li about this matter in detail. This time, before Wang Zhelin's turn could finish speaking, he was stopped by Sun Guang.

In Wang Zhelin's red face, Sun Guang made a gesture of invitation to Li Xian: "Li Dong, go to my office." ”

Li Xian nodded, got up and left his seat.

In the next 20 years, it has become an open secret that Harbin Pharmaceutical Group used advertising to drive product sales, and then speculated in the secondary market to make money, urging the stock price to rise and counterbalance large advertising expenditures.

It is said that Harbin Pharmaceutical Group will have money to expand in the future, or whether it will squander it indiscriminately in the upward and downward effects, it is all the disease of state-owned enterprises.

It is undoubtedly quite clever to use marketing to drive industry, to drive the stock market with industry, and then to make up for the balance of marketing costs with stock market appreciation.

Although it relied too much on this approach, it led to later competitors following suit, and there were too many homogeneous products in the entire market, which finally made Harbin Pharmaceutical lose its marketing advantage and go into decline. However, at least in the initial operation of the trinity of marketing, industry and stock market, Harbin Pharmaceutical has achieved quite remarkable results in terms of profit and popularity.

It's just that at this time, it is obvious that the Harbin Pharmaceutical Group has not yet unlocked this posture.

And Li Xian just hung the sheep's head on the dog meat, and used the Guizhentang brand in New Taipei to promote this process.

As for whether Harbin Medicine can be inspired in the future and leave himself alone, Li Xian has no doubts.

That's for sure, there aren't that many fools in this world.

But he is also aware of the efficiency of state-owned enterprises. In particular, Harbin Pharmaceutical, a pharmaceutical manufacturer that guards the supply of more than a dozen hospitals throughout the province. If they want to put down their body and start a health care product, if they don't go through the acquisition, they will plan and develop it by themselves, and there will be no project that will be able to land for a year and a half.

Even through acquisitions, the integration time is enough for them to drink a pot.

Therefore, there are not many options left for Harbin medicine.

If you want to quickly increase the group's stock price in the short term, then cooperating with New Taipei Group is the best choice.

As for later?

Who can say what will happen in the future?

Maybe a year or two later, Guizhentang will become an existence no less than the flying dragon and the sun god, and it may not be possible to eat the fifth factory of Harbin Medicine.

Maybe a year or two later, Guizhentang will sink into the sand, and it will become a dry bone in the health care product market.

Let's take advantage of the advantages in front of you first.

That's what Lee Xian thinks.

After listening to Li Xianna's intention to enter the health care products industry with the Guizhentang brand advertising and marketing campaign, so as to promote the realization of the "trinity", Sun Guang in the office couldn't help but be excited.

What is the situation of Harbin Medicine?

Before 93 years, the group lost money year after year, the efficiency was low, the products were difficult to sell, and the funds were tight.

Since the "Shenzhen Stock Exchange Call Warrant Incident" in the summer of '92, policymakers suddenly discovered that the story may be the best way to save state-owned enterprises. Economists have offered advice on the strategy of "invigorating and strengthening state-owned enterprises through financing through the stock market." As a result, the capital set up the China Securities Regulatory Commission and took over the right to issue shares from the two stock exchanges in Pudong and Shenzhen.

Then, the whole country will implement a quota system for listing state-owned enterprises. To put it bluntly, this mechanism is that the central government determines the listing quota, and then distributes it to various ministries and commissions according to the system, and then each ministry and commission distributes it to various provinces, municipalities and autonomous regions according to geography.

And when the quota was sent to Longjiang Province, Harbin Medicine was already leaking everywhere. Since its establishment in '88, in a few years, it has not made much profit, but owes more than 40 million to the bank and more than 10 million to the state treasury.

In this way, in order to repay the debt, Harbin Pharmaceutical started the listing process. The debts of banks and state finances were converted into debts, and then into equity.

With the group's listing, these shares were sold to shareholders one by one.

Therefore, the original intention of the group's listing ......

It is not at all to seek a broader space for development for the sake of listing and obtaining funds, but to repay debts!

In the entire group, there are no serious capital players at all.

Since the group went public, it is ready to play the capital market, but it has taken so many times, tried so many mistakes, and invited so many experts to give advice, but it is useless.

Now, hearing Li Xian's clear and very feasible plan, it was the first time he knew about it......

It turns out that the listed group can play like this!

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