Akihabara, Tokyo, is bustling at night, with people coming and going under neon signs on the streets, and melodies mingling in the air.

"Ojisan!" a couple of kids from school rush into a game store.

A middle-aged man standing in front of the store's shelves, a marketing researcher at Nintendo's Tokyo branch, had four staff members like him in the Akihabara area, who were dedicated to counting daily product sales.

"Oh~~ Is school out?!" The shopkeeper behind the counter crossed his shoulders and looked at the children.

"Is there a new game from Mario, Nintendo?"

"Yes, one for each person?"

"Yes!"

"Okay, then four. The shopkeeper skillfully took out four beautifully packaged cassettes and placed them on the countertop, and looked at the middle-aged man behind him, "Fujiwara, four copies." ”

"Okay!" the middle-aged man immediately wrote down the new numbers in a small notebook in his hand.

"Hey, what else do you want?"

A few children grabbed a handful of bills from their pockets and put them on the table, picked up the cassette and put it in their school bags.

The door was pushed open again, and a young man with dyed yellow hair walked in, scratching his scalp and looking around a little blankly.

"Hey, what do you want?" asked the shopkeeper.

"Just take a look, what's the fun?"

"Nintendo's new game is good. Fujita spoke at the right time on the side, in a very sighing tone, and pointed to the children, "The children came to buy them as soon as they got out of school." ”

"Yes? What is it, is it for children to play? Then I don't want it, is there any... Older games. The young man squinted and looked around, and a hand was already on Fujita's shoulder, "Oji... Any good recommendations?"

Kyoto, Yabaiban Supermarket.

Hiroshi Yamauchi, who was in his fifties with slightly gray hair, walked around like an ordinary guest, dressed in ordinary clothes, and did not look at all the president of an assembly club.

He was followed by Shigeru Miyamoto and Gunhei Yokoi, two of whom were in charge of Nintendo's game hardware and software.

"You have to walk around these places a lot and listen to what people have to say. Not only compliments, but also critical words! Remember those words that are said inadvertently, and the market opportunity may be there. Hiroshi Yamauchi said as he walked.

"Hi Yi!"

Follow the left passage and walk into the electrical area first, there are many TVs on the shelves along the wall, like a TV wall, but only the same picture, the TV series "Ashin".

It is a TV series with only fifteen minutes per episode, which began to air the year before, with one episode starting at 8:15 a.m. and a rerun at 12:45 p.m.

Many people stood there watching, some sat on the ground, and whispered discussions, and many people had a very uplifting smile on their faces when they heard that the TV series had also caused a sensation in China.

"Is it a video?" asked Shigeru Miyamoto in a low voice.

"Yes!" Yokoi nodded, and there was a video recorder down there, and he could see it at a glance.

"NHK has been on the show for two years, and I haven't missed a single episode. Watch it every morning. ”

"Me too. I also bought the original work of Shouko Hashida. ”

The crowd behind squeezed up, and Hiroshi Yamauchi looked at the crowd here, took a few steps back, and deviated from the TV area.

"Go ahead!" Yamauchi raised his chin, "I can see this angle more clearly, in the past, an area like this should be an advertisement, but now it is a TV series, of course, this is also an advertisement, a better advertisement than an advertisement that looks like an advertisement." ”

"Is it an advertisement?" asked Yokoi cautiously.

Hiroshi Yamauchi stared ahead, and said slowly, "What is it that is not an advertisement?"

Kazuo Wada has a very bold idea, asking people to write about their mother's experience, and then make it into TV to promote the development of the company. If he doesn't advertise, how will others know that he is based on his mother?"

"Oh..."Shigeru Miyamoto replied softly, he was a game planner and often needed to understand the marketing and advertising aspects, but Hiroshi Yamauchi clearly knew more.

Usually, when people go to this supermarket or Yaohan's department store, they will always talk about the "Ashin" they have watched, and maybe they will buy more things because of it, this kind of market method is really good, and it is not offensive at all.

The three of them walked towards the video game section, which is also part of the electrical area, but the location is a little out of the way, as there always seems to be a lot of people stranded and playing.

There were a lot of people who couldn't squeeze in, and even though it was Monday, there were also some children playing games around a few machines, including Nintendo's newly released Super Mario Bros.

But I also saw that there are adults who are unhappy to pull their children away from here, and they also train while walking, the game industry is still very unpopular with parents here, and some people have already said that this kind of thing should only be sold overseas, not to waste children's time in China.

There are even parents who drag their children back to the TV area and start on-site education with their ears in their hands.

There was a person who didn't know if it was Nangong Meng or some other company holding a notebook, shrunk to the side with a red face, and didn't dare to go up to persuade him.

Seeing such a scene, the faces of the three Nintendo became ugly.

"Adults prefer ...... like Ashin," Shigeru Miyamoto said, touching his head, "let's develop a ......"

"Shigeru, adults don't like to play games!" said Yokoi Junhei elbowed him.

Hiroshi Yamauchi looked left and right and sighed softly: "Opportunities are everywhere, and the people need this kind of inspirational spirit. And if that TV series is sold overseas, it's good for all of us!"

"Hi Yi!"

"President, then we ......"

"I'm not going to do that, it's a good idea for them to buy land, build a building and open a mall,......," Hiroshi Yamauchi kept walking, bypassing the game area and standing in a place with a little less people, "but we make games, we don't need that big place, as long as people are willing to take the machine home, and the United States has started to talk about the health of games again......"

Hiroshi Yamauchi had a hint of gloom in his eyes, but the two behind him were both developers and could not help him with marketing strategies.

Shigeru Miyamoto and Gunhei Yokoi were silent, the U.S. market was too important, but after the market crash triggered by Arida two years ago, there was no sign of recovery.

"Yokoi, whether or not the disk drive can replace the cassette, we need to have better hardware so that we can remake the original game ,......"

"Hi Yi!" Yokoi Junhei quickly responded, and glanced at Shigeru Miyamoto beside him by the way.

The Super Mario Bros. game released this time is actually the finale of the red and white machine cartridge, and it is precisely because of this that Miyamoto Shigeru is very bold to make many innovations, if this game can recover a large amount of money, then it is possible to extend the life of the cartridge product, if not, it means that it will be a great risk later.

"Chairman, it seems to be Mr. Kazuo Inamori of Kyocera. Yokoi Junhei said in a low voice.

Hiroshi Yamauchi looked up and saw an old man who was also dressed in ordinary clothes standing behind several guests, and the face was indeed that of Kazuo Inamori, the president of Kyocera Kai.

Shigeru Miyamoto thoughtfully: "Kyocera seems to be in the news a lot last year!"

"It seems that yes, they set up DDI Telecom, they set up a consortium, and they got a Kyocera Award. ”

Hiroshi Yamauchi turned around: "Interesting, let's see, see where he stays longer." ”

"He's coming!"

"Ha, this old man's eyesight is not bad!" Yamauchi Hiroshi turned to meet him, "Chairman Inamori, it's a good luck." ”

Shigeru Miyamoto and Junhei Yokoi were a little speechless, as if Inamori was two years younger than Hiroshi Yamauchi, but Hiroshi Yamauchi was this kind of temper that did not accept old age, speaking of which, many entrepreneurs in this book are lifelong, and there are also those who are in good health and do not retire at the age of ninety.

"President Yamauchi, it's a good thing!" Kazuo Inamori also stepped forward.

The two of them bent down politely.

"What are you going to buy?" asked Kazuo Inamori with a smile.

"Buy some ideas. Hiroshi Yamauchi said with a smile.

"Can you buy ideas too?" Kazuo Inamori looked at Hiroshi Yamauchi and the two people who followed closely behind, and smiled, "Your company's stock is rising very well today!"

"yes, that's good, so I'm in a good mood! Did Mr. Inamori buy it too?"

"No, it's a pity!"

......