Jason, who has been low-key for so many days, finally updated an ins today: "The physical record of "That Princess from Han" is on sale today, everyone is welcome to buy :). The suffix is his signature smiley face symbol, but it doesn't make much of a splash.

The media was cheated by the thunderous and rainy mini performance before, and he didn't bother to pay attention to Jason's affairs, and he still wanted them to help him promote it for free?

But on the first day, all CD stores in North America sold out of the record. People who can't buy it immediately turn to online stores, Amazon, eBay, ...... A small number of products are bought and taken off the shelves by a huge number of consumers in minutes.

In a time of severe downturn in the record industry, some people didn't even have a CD player at home. It's both dramatic and magical for a single record to be able to make such a purchase. Obviously Jason didn't do any special publicity! Fellow musicians thought that Jason and the Scott record company behind him were not using some kind of magic to make consumers rush to buy his records as if they had fallen into the evil spirit.

Jason doesn't know magic, he just knows He Lushen who has a bunch of crooked ways in his belly!

When the MV was in full swing, He Lushen participated in the marketing meeting of Scott Records, and he found that Scott himself, as well as the managers of the company's marketing department, were unusually confident in Jason's appeal and fame, and they were also very confident in the wonderful content of the MV, so that their minds were a little unable to turn around, and their ideas were very cheap, as before, they first sold records in various record stores, and then the online store could also sell them directly, and how much they sold.

He Lu asked Scott and the others coldly, "Do you know the doll marketing that Liu Yan cooperated with Cats' Garden?"

Crowd: "?????"

It's not that they don't have pets, it's that the plans for the dolls to land in the United States have been put on hold for the time being, and they don't know about the dolls that have gone crazy in China and Australia, New Zealand.

He Lushen smiled and continued, "It's okay if you don't know. I would like to mention two key words here, one is 'herd mentality' and the other is 'scarce is expensive'. If a thing is really good, then its reputation will inevitably be spread by a small number of people, and if it is coupled with some necessary and seemingly unintentional publicity, it will make countless people think that it is indeed a good thing, even if some people were not interested in this thing before, or he actually didn't like it at all, but because others liked it, he had to like it. ”

"If Jason's record becomes something like this, is it still a good thing to sell? It only costs $20 to buy a physical record, and if you sell 10 million copies, not counting other costs, the total sales are almost $200 million, and 10 million physical records are now a sales miracle, right?"

Scott nodded, "A record that sells 10 million copies is a diamond record, and when there was no Internet before, Jason had three album records that reached this point, but since the Internet began to spread, he has not had a physical record that can sell 10 million copies." Oh no, if you can sell 1 million copies, thank God, it's not that Jason songs are bad, this is the general status quo of the record industry, no matter how famous a singer is, no matter how good a record is, it is impossible to sell 10 million by the entity alone, so now the evaluation criteria of Diamond Records also include online sales. ”

Speaking of this, Scott sighed, it's too sad, even if Jason's new single this time is combined with the previous online sales - a total of more than 7 million purchases, far from reaching the level of diamond records, the consequences of leaking the song are so terrible! With this result, how can Jason compete for this year's Billboard Award?

"Then let's set a small goal first," He Lushen snapped his fingers and smiled to reveal eight white teeth, "Sell 1 million first, and make $50 million first!"

An employee of the marketing department couldn't help but correct, "Your statement is problematic, even if we sell 1 million copies, we can't make $50 million, and at most $20 million in sales, we have to deduct costs, and the expenses we invested in the early stage are tens of millions of dollars......

He Lushen continued his words, "So, didn't I just say a word, 'scarce things are expensive', few things, the price can be high, we can't put the record on the market at one time, take your time, don't worry......"

He Lushen told Scott and the others all his thoughts, why did he spill his blood so much? Thank Jason for fishing him out of the little dark room is one of the reasons. What's more, Wah Kwong Media is one of the MV production companies, and in addition to the agreed fixed remuneration, they can get a tenth of the profit share. If Jason's new record sells well, Huaguang Media can further open up the European and American markets, what if more singers ask them to shoot the MV? He Lushen helps Jason, but also helps himself, anyway, he can't go back to China now, so let's work hard in the United States.

On the first day of the record's release, they only released 10,000 CDs on North American record stores and online stores such as Amazon, which is why they sold so quickly, even without publicity, with the purchasing power of Jason's true love fans, it was easy to digest 20,000 records.

After watching the content of the MV, the people who bought the record had all kinds of exclamations and all kinds of praise reactions, and felt that they were so happy and lucky to have bought such a perfect record for $20! Then they spread the good reputation of the MV in their private circles, and other people followed suit and wanted to buy it, only to find that there was no such thing! This is the origin of the magical scene.

This is not over, all the audience who watched the show that day received free records mailed to them by Scott Records, and a note was attached to the package, "The record is on the market, you don't have to abide by the confidentiality agreement, you can post whatever you want!"

This group of people has been holding back for a long time, and the first ones who can't hold back their inner restlessness are, of course, those American Internet celebrities, who first posted photos of themselves receiving records, with the caption: "Thank you Jason, thank you Scott, invite us to the show, and give me free records, love each and every one of you!"

posted a CD at the moment, and must have received a bunch of envious, jealous and hateful messages from netizens who couldn't buy records.

Immediately afterwards, they started to really pull hatred: they posted photos of them wearing Hanfu at the performance site, hugged the cool and domineering Chinese-style Jason, and refilled with the fairy-like Liu Yan...... Laughing and dancing. The background of their photo is the wonderland in the MV, the photo is just a simple ps, without professional post-processing, but it looks like a fairyland, not much different from the MV. In addition, these Internet celebrities are all handsome guys and beauties, and they look good in Hanfu, and their photos are like movie stills, which is beautiful.

These people have more than 100 million followers around the world, so these photos are spreading around the world at the speed of light.