Although Xiao Yao, who is the most well-known and talked about in the United States, and the other two veterans of the parkour team YRF, who are the leading actors of the movie, did not participate in promotional activities in the United States before the release of the movie, the publicity work before the release of the film was actually done well.

In terms of advertising methods such as promotional films and trailers, the producers and distributors of films spend much more money and investment in the United States than in China. In addition to television stations and online media, promotional videos and trailers of movies have also appeared on the large screens of outdoor building advertisements in landmark squares in many cities in the United States.

The music videos for the two movie interludes sung by "Immortals" contain parkour action and part of the movie plot. After the movie promotion began, the two songs were released, and the two music videos also appeared in various media advertising spaces for the film as movie promotional films, plus the promotion of the "Daydream" band studio and the partner entertainment company behind it, these two songs landed on the Billboard chart in the first week of release and quickly jumped to the top of the list, becoming a recent hit single. The popularity of these two songs, in turn, had a very positive impact on the promotion of the film.

In terms of celebrity publicity, although Mu Ying and Zhou Jingyi's popularity is not particularly high, they have established themselves in Hollywood and have a certain degree of popularity in the United States. What's more, although Xiao Yao did not come to the United States before the movie was released, his relationships in the United States were used in advance.

Not to mention the Keith Craigs, the "Daydream" band, the "Immortals" band, and the female singer Liv Paremer, who is part of the "Daydream" studio, Xiao Yao's close teammates at last year's Masters competition, Eva's senior Elbert Goodman, and more than a dozen world-class angelic supermodels have also promoted the film on their social media before its release.

Among these people, there are many first-line celebrities in American music, sports, film and television, fashion and other aspects, although they only made a statement on their social media, and did not officially participate in any programs to promote the movie, but the combined coverage and influence are still considerable.

To sum up, before the release of the movie, the publicity has been effective.

And when Xiao Yao and others came to the United States, the publicity and promotion effect of this movie, which has already been released, has also been greatly strengthened.

The film did not have a premiere in the United States, but Xiao Yao's first appearance after coming to the United States had a significant impact. At the Masters Tournament, Xiao Yao, as an audience and guest performer, stole the limelight from almost all the star players participating in the competition, and became the most discussed figure in the American media and netizens after the game.

Although Xiao Yao did not mention the name of the movie when he was interviewed by reporters and commented as guests in the arena of the Masters Game, he was mentioned on the red carpet along with the host's question, and the intermission performance was also an episode in the movie.

After the celebrity competition, Xiao Yao officially started the promotional activities of the film. During the outdoor parkour show promoted by the first movie roadshow in the United States, the collective appearance of the Freddie family was like dropping a bomb in the media, attracting the attention of countless media and netizens. In contrast, in the next few days, several star players of this year's Masters Eastern Celebrity Team helped Xiao Yao promote the movie on social media, but they did not arouse much interest from the media and netizens.

Although the Freddie family only appeared once, and there were no other big-name stars in the next few roadshows, the parkour performances promoted by Xiao Yao and others in the next few roadshows still attracted countless media and audiences to watch, and the scene far exceeded the expectations of the producer and distributor, and the promotion of the parkour movie that has been released also has a good effect beyond expectations.

In fact, in addition to answering the host's questions on the red carpet and performing movie interludes during the intermission, Xiao Yao planned two other things that attracted more attention, and the subsequent Freddy family went to the parkour performance site of the roadshow was not expected by Xiao Yao. Therefore, the effect of the entire promotional campaign in the United States has far exceeded the expectations of Xiao Yao and other film creators and film distributors.

The purpose of all promotional activities is to attract audiences to the cinema to watch the movie. The success of a movie also depends on its box office performance.

Although the pre-release publicity work was also good, the box office of the film on the first day of release in the United States can only be said to be relatively average, and the total box office including the midnight show is only about 8 million.

However, the quality of the movie is generally good. Although there is nothing new in the plot, the action design in it is very novel, giving people a refreshing feeling, and the audience's word-of-mouth evaluation is also relatively good. After the first day of release, the rating on the IMDB website in the United States reached 7.6 points, and the freshness of Rotten Tomatoes was also above 85%.

With Xiao Yao's dramatic rise in topicality in the United States, the popularity of this movie has been brought to life, and the reputation of the movie is very reasonable, and the North American box office of this movie is getting better and better. In addition to the box office on the second day of release, which normally dropped to about 6 million, the box office reversed in the next few days, returning to more than 10 million in a single day. In the first week of its release, the film won more than 30 million at the box office in four days, ranking among the top five in the North American weekly box office list.

For a film with a production cost of only 8 million and a publicity and distribution cost of no more than 10 million in North America, the box office performance of more than 30 million in the first four days can already guarantee that the film will not lose money in North America. The movie has only been released for four days, and there are still more than three weeks to go, and the IMDB score of 7.7 and the freshness of about 88% on Rotten Tomatoes are enough to show that the movie will not be too bad in terms of subsequent box office performance, and the movie will definitely make a lot of money.

In the United States, the most important country at the box office, the box office has achieved better box office results than expected, and the entire publicity team is not only happy, but also a lot more relaxed, and can carry out the subsequent promotional activities in a more relaxed and relaxed state. After spending almost 10 days in the United States, the entire publicity team flew to Europe to continue the promotional journey of the parkour movie.

At this time, the film achieved very good box office in the two largest box office countries in China and the United States. Although there are also a few good box office countries in Europe and Australia, the movie has been in theaters for two weeks (only half a week in the first week), and the impact of promotional activities on the film at this time is limited.

However, for Xiao Yao and others, this movie is made for parkour lovers all over the world, and their movie promotion method is an outdoor parkour roadshow, not only to promote the movie and stimulate the box office of the movie, but also an offline meeting and gathering of parkour veterans team YRF and global parkour enthusiasts, so they still insisted on completing the parkour performance activities in all countries and cities in the plan. Of course, when they went, there was still some promotion for the box office of the film in the middle and late stages of release.

After more than 20 days of overseas propaganda activities, Xiao Yao, Zhao Rui, Xu Fei, Chen Xiaoting and several Chinese stars returned to China, while Mu Ying, Zhou Jingyi and others returned directly to the United States.

Back in Huaxia, the release cycle of this parkour movie had come to an end. Whether it is China, the United States, or other countries, the reputation and box office results of this movie are quite good.

In Huaxia, the movie's potato score reached 7.6 points, and the total box office reached about 870 million in three and a half weeks of release. This box office result can only rank third among the films released during the entire Spring Festival, and the two movies with a higher box office than it are both big productions with a production cost of hundreds of millions and a very luxurious cast.

Although the production cost of this movie of eight million US dollars is converted into Huaxia currency, it seems that the cost is not small, but this film shot in the United States, the cast is not luxurious enough, there are more foreign actors than Chinese actors, and the original version of the film in English obviously has the goal of overseas markets, and it is enough to surprise people to win such a box office result in the fiercely competitive Spring Festival file in China.

When it comes to overseas box office, the film's box office performance is also very impressive. In North America, the film has grossed nearly $200 million. The release cycle of the movie is still about a week away, and the box office of more than 200 million can almost be said to be a sure thing. Coupled with the box office in Europe, Australia, Asia and other countries, the total overseas box office of this film is likely to reach about $400 million except for China.

400 million US dollars, which is already the best overseas box office film among Chinese live-action films. The reason why the word live-action movie was added is because the overseas box office of the animated film "Vali" is higher than this. Xiao Yao's animated film "Wall-E" was not released globally at the same time, and the data collection at the overseas box office was a little late and troublesome, but in the end it was said that it was also seven or eight billion US dollars, and this animated film was the highest-grossing overseas film among the films produced by Huaxia.

However, animated films are not the mainstream of the film industry after all, and their influence cannot be compared with live-action movies. Animated films aside, just live-action movies, this movie is not only the highest overseas box office figures, except for some niche literary films that are more popular abroad than at home, in commercial films, the comparison between the overseas box office and the domestic box office of this film is also the highest among Chinese films.

Such a performance also caused an exclamation and discussion in the Chinese film media.

However, because there are Mu Ying in Hollywood among the directors of this movie, there are more non-Chinese actors in the protagonist team than Chinese actors, the original dialogue is in English, and some of the funds are crowdfunded from netizens all over the world, and some people think that this is not a pure Chinese movie, and the title of the Chinese film with the highest overseas box office should not be counted on the head of this movie.

Xiao Yao has always paid little attention to this kind of controversy about titles. For him, the movie makes money, and the audience's word-of-mouth reviews are good, these two are the most important.

So far, all the three movies Xiao Yao has participated in have made money, with scores above 7 points on mainstream rating websites in China, and the ratings of the two films he participated in as a director are both above 7.5 points. Although the number of works is still small, Xiao Yao has become an existence that is rising rapidly in the Chinese film industry, and it is impossible for anyone and force to ignore it.

As a filmmaker, his status mainly comes from his achievements, and the achievements mainly come from two aspects, one is the box office, and the other is the awards. In both aspects, Xiao Yao's results are not bad.

Needless to say at the box office, in terms of awards, Xiao Yao actually has a lot of trophies in his hands.

Xiao Yao is actually a person who doesn't like to attend award ceremonies very much. In terms of music, Xiao Yao basically only participated in "Golden Disc", and only participated in "Feitian" on TV, and in terms of film, in addition to participating in "Golden Dragon", Xiao Yao has only participated in Clermont Ferrand and Seoul Film Festival.

Like the best newcomer who won the "Feitian" award that year, Xiao Yao not only won the "Golden Dragon" award for the best newcomer, but also won many nominations for the performance newcomer award at home and abroad for his performance in "127 Hours". It's just that the importance of those awards is slightly worse, and Xiao Yao didn't attend. Some awards will not be given to nominees who do not attend, and some formal awards are given to him regardless of whether he is present or not. Speaking of which, although Xiao Yao's TV works and film works are only one, there are already seven or eight trophies for the Newcomer Award.

Due to the lack of works, Xiao Yao's awards in film and television are basically based on performance awards in front of the screen, and there are very few awards behind the scenes. As a behind-the-scenes director, Xiao Yao won only one award, the most popular award at the Clermont-Ferrand International Short Film Festival. Although this film festival is famous among short film festivals, it is not mainstream in the entire film industry.

But soon, Xiao Yao will win another film award for behind-the-scenes work.

Just after Xiao Yao returned from overseas to promote parkour movies, there was another good news. That is, the organizers of the "Golden Dragon Awards" announced the list of nominees for each of this year's awards, and "Wall-E" successfully won the nomination for Best Animated Film.

Although this animated film was released in China in both Chinese and English versions, and from the dialogue in the movie, it seems that the English version of the dialogue is the original version, but in terms of investment, production, and production, this animated film is undoubtedly a Chinese film, and naturally has the qualifications to apply for the "Golden Dragon Award".

Animated films are different from live-action films, and generally there is only an overall award for best animated film or animated feature film. Although it is an overall award, the director of this animated film is Xiao Yao, the screenwriter is Xiao Yao, and Xiao Yao also accounts for the majority of the investment, and he also participates in other behind-the-scenes work such as dubbing and soundtrack. As long as this animated film wins the award, it is basically Xiao Yao who wins the award.

Whether it is from the box office results, influence, or the overall word-of-mouth evaluation of the media, professional film critics and ordinary audiences, "Wall-E" is a standout among the animated films released last year, and it is basically an invincible existence that is far more than a street away from several other animated films nominated for the "Golden Dragon Award".

After the list of nominees was announced, this award was also regarded by the media and the public as the most unsuspenseful award of this year's "Golden Dragon Award".