Luo Ruilan and the three of them chatted for a few words, and the army that rushed over from the press conference site had already been killed. The numbness annoyed thousands of people, and the three of them saw that their scalps were numb.

The three of them didn't dare to continue chatting, turned around and hurriedly walked into the store and instructed the salesman and security guards to do a good job of maintenance and hospitality.

The army that came from the venue included not only reporters with long guns and short guns, black fans, but also some bigwigs from technology companies, including Steve Jobs.

The reason why the bigwigs of technology companies came because they were interested in IBM's products and wanted to get to know each other up close and know each other in order to win all battles, but Steve Jobs came because of his own store.

He is very interested in "self-operated stores", self-operated stores are not uncommon, many brand clothing stores, watch stores, jewelry stores have them, but this is the first time that a technology company has opened a self-operated store, so Steve Jobs wants to see what the first self-operated store of a technology company looks like.

After getting out of the car, Steve Jobs looked at IBM's self-operated store, a two-story structure, a large area, most of the main body is built of huge glass, the shape is boxy, the roof is very large, like a doctor's hat sticking out of the main body a lot, the second floor faces the road and there are 12 huge floor-to-ceiling windows, each window is placed in front of a huge flower pot, the flower pot is planted with American red maple as thick as an adult's thigh, which is very eye-catching. In front of the self-operated store is a shallow pool, there is a one-to-one sculpture horse in the pool, the pool is the same length as the self-operated store, the width is about 10 meters, the water is not deep, only 15CM, the sun shines on the self-operated store in the reflection into the pool, just enough to reflect and the real perfect overlap.

There are two glass passages on the left and right sides of the pool to enter and exit the store.

Seeing this, Steve Jobs frowned slightly, not because he was disappointed that he didn't like the self-operated store, but because the self-operated store was so good that it was a little unimaginable for him.

Steve Jobs respects IBM's tech freaks very much, but he looks down on this group of tech nerds who can only engage in technology, can't think for customers, and don't understand art.

Now this group of technology nerds will not only think about their products from the perspective of customers, but also improve the artistic level so much at once, which is not scientific!

Yes, it's unscientific to turn a group of tech nerds into marketing gurus and artists, but when a group of tech nerds have a marketing master and an artist boss, then it becomes a matter of course.

With doubts, Steve Jobs walked into the self-operated store, and as soon as he entered the self-operated store, Steve Jobs felt refreshed, the whole self-operated store looked dreamy on the outside, and was concise, sci-fi, and technological on the inside.

Most of the self-operated store is made of glass, the wide hall is equipped with dozens of oak tables, the tables are placed with IBM products, the first floor is full of mobile phones, the hall except for the main entrance side, and the right side, the other two sides are placed for customers to rest seats, the middle area opposite the main entrance is the cash register, the cash register is a 20-meter-long oak table, the table is placed ten computers, can be settled for ten people at the same time.

On one side of the right wall, there is also a 20-meter-long oak table, which is the AT&T office area, where customers can immediately open a card or recharge their phone bills after buying a mobile phone, which is very convenient.

On the left and right sides of the cash register, there is a glass staircase leading to the second floor.

Steve Jobs went up the stairs to the second floor, the layout of the second floor and the first floor is not much different, but the roof is different, the roof of the second floor is a glass roof, and it is a stained glass roof, dark blue and purple together draw a subtle slightly warped starry sky top, standing under the top and looking up, as if in the starry sky at night, people feel peaceful.

The difference between the second floor and the first floor is that instead of a mobile phone, there is a laptop on the table, and there is actually a café on the left wall, which is now a more famous chain of cafes - Starbucks.

When guests are tired of shopping, they can come here to order a cup of coffee, or sit under the red maple tree by the window to look at the prosperity outside the window, or look up at the deep starry sky.

Steve Jobs ordered himself a cup of coffee, found a vacant chair and made it, and wanted to quietly savor the self-operated store.

But it's impossible for a celebrity like him to have quiet moments in public, especially when there are hundreds of reporters on the scene.

As it turned out, Steve Jobs had just sat down when a reporter ran over.

"Hello, President Jobs, I'm a reporter for The New York Times, can I interrupt you for a few minutes?"

"Okay! I would like to ask you two questions. Steve Jobs knew that even if he rejected this reporter, other reporters would come, and he would definitely not be quiet today, so he wanted to send this reporter away and leave, and find someone to come and have a good look when the time came.

"Thank you, thank you!" The reporter was very happy, and quickly picked up the microphone and asked: "President Jobs, what do you think of the products launched by IBM this time? Which one do you personally prefer?" The reporter was very smart, Steve Jobs only answered him two questions, and he connected the two questions as one question, so that he could ask one more question.

"It is not an exaggeration to say that the products launched by IBM this time are cross-era, whether it is a flip phone, a thin and light notebook, or an X 1 processor, OSX operating system, these products can indeed change people's lives, and I am personally more interested in the products OSX operating system and X 1 processor. ”

Steve Jobs immediately grasped the point, laptops, mobile phones these products will be updated every year, now sought after is not necessarily sought after in the future, the key is its interior, X 1 As soon as the processor comes out, IBM has the capital to compete with Intel, and the self-developed products are more confident, and will not be stuck by people, and the OSX operating system can allow IBM to establish a complete ecosystem, once the system is successfully established, IBM can rely on this ecosystem to continuously produce more products and link them together.

"Second question, what do you think of this self-operated store, which is called the Crystal House by New Yorkers?" New Yorkers, who are enthusiastic about nicknames, have given this IBM store a nickname, Crystal House.

And this crystal house has become a landmark building on Fifth Avenue, and if you don't take a group photo here when you come to Fifth Avenue, you won't be counted as having been to Fifth Avenue.

And the IBM self-operated store in Los Angeles has not escaped the grasp of Americans who love nicknames, and it was named "Dream Forest" as soon as it appeared. Why is it called Dream Forest, because when its stained glass light shines in the middle forest, it can dye the whole forest in colorful colors, and it looks fantastic, so it is called Dream Forest.

"The Crystal House?" is a fitting nickname, and although it is made of glass, it looks like crystal. Steve Jobs agrees with this nickname: "I really like this self-operated store, it will become a model for the entire industry, change the marketing methods of the past, and I believe that many technology companies will build such self-operated stores in the future." Therefore, IBM is great not because of its products, but because of its ideas, so it can lead the industrial revolution again and again. ”

。 m.