The television industry is a closed, semi-market-oriented industry.

TV stations buy dramas to either watch people or stars.

In the end, it depends on the person...

Now, the web series has been opened...

Orange has suspended many TV series-related productions, and has retained the two major companies specializing in the production of online dramas, Little Orange and Little Orange, as well as Dongyang Noon, a company specializing in dramas...

Except for the works of a few famous directors, Orange will quickly pass the green light, and no other types of dramas will be produced...

When an enterprise develops to a certain scale, the standard of enterprise judgment will change.

At present, the ratings fraud in the TV industry has reached a critical point,—— and more than 90% of the ratings are fake.

Advertisers are running ads based on this fake data.

To what extent does this kind of spending money buy data?

An episode of a TV series costs 500,000 yuan to buy the ratings of a TV station, so that his ratings reach more than 1%.

For the producer, if you don't buy the ratings, there will be no advertising willing to vote;

And if the TV series does not have a guaranteed ratings, the TV station will not want your drama.

Endless loop, in this case, there is no way not to buy ratings.

Of course, oranges can also be bought, but such a phenomenon violates the legal responsibility and moral principles of a cultural enterprise and an industry.

Therefore, I simply chose to devote more energy to online dramas.

Lao Wang was a little miserable, and he directly gave up the TV drama business: "The office was half empty all of a sudden, those colleagues have followed me for so many years, they can only do TV, but you suddenly let them disband all of a sudden, it's still very helpless and painful." ”

"You can sign a contract with Fuji Xun, iQiyi or Youku!"

"What's the contract?"

"There are two ways, the first is that they participate in the investment, you take the program to their website to broadcast, and after reaching a certain click-through rate, you can participate in the advertising share; I chose the first one, which makes relatively little money, but has gambling nature, and if you do well, you can get a high score!"

"Can they afford the price?"

“... You control the cost, use more newcomers, and focus on the TV series itself, anyway, the copyright fee of 30 million can still be negotiated!"

"Okay, I'll go back and discuss it with Xiaoping. ”

"When the time is ripe, let's make a super web drama together, the kind with a single episode cost of more than 10 million!"

"Ten million in a single episode?"

"When there are more than 50 million paying users, you can do it... Old Yu, why don't you speak?"

Yu Dong smiled bitterly: "Bona basically doesn't do TV dramas..."

"Let's lay it out, the revenue brought by the TV series is very stable. ”

This is true, since its listing, Orange's TV drama division has been able to bring a fixed profit of three to five billion yuan every year.

However, there are too many companies doing film and television now, and if you buy an IP, you dare to gather people to attract investment...

To what extent is the capital hot?

For example, a company called Imprint Media replaced all of Gaojin Foods' original pork production business through a backdoor listing of Gaojin Foods, which produced pork.

Relying on the aura of Sino-US co-productions, the imprint of no work has become a high-end film and television star in the blink of an eye, which is warmly sought after by the market, and its market value once reached 50 billion!

Inji Media is the DMG, the company involved in the production of "Iron Man 3"...

People boast of having 31 works in their hands - the market believes in this!

......

"The current situation is very clear, China's six major companies have not yet been formed, and the future six will have three traditional companies and three Internet companies. ”

“BAT？”

"Forget B, Li Yanhong can't make movies!"

"Which one is that?"

Lao Wang grabbed the white: "Orange ticketing?"

Lu Xiaoran glanced at him in surprise: "... That's right, it's orange ticketing. ”

"In fact, the orange cinema chain is completely forced by the market, and many investors think that orange should create an ecological chain, in my opinion, the cinema is a more traditional property business, which is difficult to manage and the assets are too heavy. I was thinking that if I wanted to enter the channel, I would just do Big Orange Ticketing!"

Wang Changtian nodded: "I also think that online ticketing will become a very important channel for film distribution. ”

"The most recent data is 80% online!"

"Not so much, it's only 78 percent, and orange ticketing accounts for 60% of the market!"

After thinking about it, Lu Xiaoran said: "In fact, we only account for 45% of the equity of Orange Ticketing, and most of the equity is occupied by major investment banks, and we develop independently, but the movie produced by Orange is exclusively handed over to it for online sales..."

"Orange Ticketing is going to be issued?"

"For sure, the total box office is limited, so there will be a ceiling, and it will be divided, and the next step will be to use data, influence on audiences, and relationships with cinemas and theaters to expand new businesses such as distribution and investment. ”

Yu Dong: "What about the other three?"

"There are three of us!"

"Orange can become a giant, our two families are a little worse, right?"

"The glamorous model is very effective, the model of famous director + light production, insisting on the company's internal producer system, which is very advanced; Bona's model is similar to light, focusing on the producer system, Hollywood's six major are all producer + studio model, and Orange is now ready to do so!"

"Are you asking me to come?"

"Hollywood has an MPAA club, and I also want to take the lead in setting up an MPAC, only six places have been prepared, and there are currently three of us and China Film, and Tencent Pictures and Ahri Pictures will be added in the future..."

"Why isn't there Wanda?"

"If you are a real estate company, you don't have to think about it!"

Lao Yu didn't ask why there was no Huayi...

Wang Changtian nodded: "I have no opinion!"

"What about Lao Yu?"

"I don't have a problem with that... What if other filmmakers want to join in?"

"No problem, if all six of us agree. ”

"A veto?"

"Yes, that's what it means!"

"Okay. ”

MPAA, the Motion Picture Association of America, has the right to rating, what rights does Lu Xiaoran's MPAC have?

"If there are any big projects in the future, I can't eat them, so I can take them out and we'll think about them together..."

Lao Wang and Yu Dong's eyes lit up: "Big project?"

"Well, our "Ghost Blowing the Lantern" and "Fengshen" are all big investments, the first part of "Ghost Blowing the Lantern" has an investment of more than 300 million, and the investment in each of the next three parts will not be less than 300 million..."

"Ghost Blowing the Lantern" is definitely a high-quality resource, Lu Xiaoran is so generous to share it, Yu Dongyi gritted his teeth: "The "Kill the Wolf" series is also a big investment..."

Wang Changtian didn't hide it: "At present, the light is only at low cost..."

"It's okay..."

A little disappointed...

But after thinking about it, Guang Xian was poached by himself and took Xu Zheng away...

It's not easy to develop...

The reason why it is "Ghost Blowing the Lantern" is very simple, the profitability of this movie is a bit low, 300 million production, 80 million publicity, and a box office of about 1.5 billion, in fact, there is not much money...

"What is "The Gods"?"

"It's "Romance of the Gods", we are going to make a trilogy production!"

"How big can it be?"

"The trilogy was filmed together and cost close to $500 million!"