Li Xian came back from behind.

Not only has he experienced the comprehensive take-off of China's economy, but he has also seen the scene of domestic marketing of a pair of Chinese liberation shoes sold at trendy prices abroad. As a de facto post-90s, I have also witnessed the myth of imported goods shattered.

But at the moment, Chinese exporters are inferior.

Where is this inferiority complex?

This is reflected in the quotation of export commodities.

Many domestic enterprises always think that their goods can be on the foreign market is "high marriage", so they often give in to the price again and again.

But is that really the case? Not really.

Although most of the domestic commodities at this juncture in 96 are lacking in process technology, they are actually quite different from the low-end foreign commodities.

For example, New Taipei's subordinates defeated Procter & Gamble.

The multinational company has also been in China for a few years now, and its range of soaps, shampoos and cosmetics are already selling well across the country.

But what is P&G doing while digging deeper into the market and suppliers?

Crazy acquisition of domestic competing brands!

The size of the enterprise and the marketing concept are still on the side, not to mention for now.

The basic principle of commercial competition is placed here, if Procter & Gamble's products really overwhelm domestic brands in terms of technology, technology and cost in all aspects, then what is a fart?

Another example is the beverage industry, the beer industry, and so on.

Does Tianfu Cola taste worse than Coca-Cola and Pepsi?

Not necessarily.

It can be said that in addition to the inability of domestic enterprises to produce high-end products, the quality of other goods, especially daily consumer goods, is not as low as imagined - even if most foreign companies think that domestic goods are as backward as this country that has just entered the market economy.

To put it sadly, in addition to those foreign businessmen, Chinese entrepreneurs themselves and some domestic consumers also look down on domestic products.

As for why this situation is in place, it is complicated to say.

But one of the most important points is the continuation of the current Western policy of peaceful evolution. Su Lian's big brother has just been defeated and disintegrated under the black hand of evolution, and he has eaten this sweetness, and this routine is also popular in the domestic economic field that has just been fully opened.

The simplest thing to say - Qingdao, sewers. Manhole cover, oiled paper wrap.

This kind of advertorial, which has influenced two entire generations, many of them are the handiwork of Western gunmen.

And this kind of spiritual poison, even more than 20 years later, has also been widely stored on the Internet in China through the hands of public knowledge.

On the one hand, it is the inferiority of one's own body, and on the other hand, it is a myth of imported products.

As a result, many domestic brands that should have been able to walk out of a broad road finally collapsed in the international market.

It wasn't until many years later that China became truly rich and powerful, and those who lost their perspective on imported products looked back and found that they had missed too many opportunities and taken too many detours.

Li Xian, who knows all this, naturally will not be polite to an export contractor like Fisher.

Acting as an agent for Lao Tzu's products, making money with Lao Tzu's products, and having to let Lao Tzu give you a grandson?

In Li Xian, this does not make sense.

Making money is too easy for Li Xian, who has completed the original accumulation and forged the rough cornerstone of the business empire.

At this time, if you kneel to make money again.

Is it useful to come back and toss such a thing by yourself?

From grandson to second uncle, it's a generation older, isn't it?

After explaining to Si Yang, Li Xian didn't continue to pay attention to this matter. Instead, in the general manager's office, he talked on the phone with Xue Ling, Zhang Dagong and others, and communicated with the recent beer merger and acquisition project of the liquor company.

The beer business is progressing relatively smoothly at the moment.

The enterprise reform of Mudanjiang Huahe Brewery in the first two years was very tortuous, with a lot of internal problems, coupled with the market impact of Harbin Beer and several breweries in Daqing, which has been dead for a long time.

This time, it was acquired by Bangye, which can be regarded as solving a local problem.

The liquor company is in the beer business, which is to walk on two legs in the liquor industry.

Bangye Bai now has a well-known market, a distribution network covering 28 provinces across the country, and Li Xian is not worried about the profitability of the beer project after it is launched - what he wants is a big fat piece of the national beer market.

At present, Huang Hongnian is also engaged in beer integration. Tsingtao Brewery has recently been acquired by Huang Hongnian's investment group and is integrating to prepare for listing and financing.

If history is not deviated, in four or five years, Tsingtao beer will occupy half of the Chinese beer market.

There are still many things to do if we want to occupy the gold-absorbing evergreen tree of beer one step ahead of the formation of the scale of Qingdao liquor industry and pave the way for the 2.0 era of New Taipei Group's liquor industry.

After chatting with Xue Ling, Zhang Dagong and others on the phone for more than an hour, and agreed on the route of "packaging Huahe to fire the first shot of Bangye beer as soon as possible, continue to look for local breweries to lay out the northern beer market, and initially start from the vicinity of Huangdao, where the local government has a more harmonious relationship, and give priority to Laoshan", Li Xiancai put down the telephone microphone that had been warmed up by his own hand.

"Mr. Li, it's settled!"

As soon as Li Xian put down the phone, the door of the office was pushed open.

Seeing Si Yang standing at the door with great interest, Li Xian hooked the corners of his mouth.

"What does Fisher say about the eight calves?"

I was just about to contact Fisher when I received a call from the marketing department from Mellid Trading Company, and there was not even a Bol on the other side of the bill for $33 a piece! and the cost of advertising abroad ......"

Hearing this, Li Xian smiled slightly.

The current factory cost of your sanitary napkin is about 150 yuan. According to the price of raw materials for production, there is no difference of two yuan.

The price of domestic provincial agents is 175 yuan per piece, and the profit is 25 yuan.

Now the export price has increased to 33 US dollars, according to the current exchange rate of 7.6:1, which is equivalent to nearly 250 yuan!

That is to say, for each export of goods, the profit can reach about 100 yuan, 13 dollars.

In addition, in addition to the necessary human expenses, the tax rebate on export goods can also get back nearly fifteen points, and the profits here are thick!

This time the Wall Street advertisement was not in vain!

After thinking about it for a while, Li Xian asked Si Yang, "How about this Melid?"

"The new trading company has not been doing domestic business for a long time. Volume...... Generally. Otherwise, I wouldn't be so anxious to eat our agency. ”

Hearing this, Li Xian nodded slightly, and made a decision in his heart: "Reply to the other party, we can't be fully responsible for advertising and promotion." ”

"Mr. Li, the other party on the phone just now clearly expressed his appreciation for our marketing methods. If we are not responsible for the promotion of this part, we may not be able to agree. ”

Si Yang immediately reminded.

Li Xian smiled faintly and waved his hand: "You tell them that New Taipei is a production enterprise. In the future, we will devote ourselves to global brand promotion, and will become a global paper brand after the inevitable wave of WTO accession.

As a partner, we will definitely do this to promote. But they have to be involved, and if they reach an agency, we can work with them to come up with a promotion plan, and they have to execute it. I've never heard of me having to make my own food.

However, as a discount, other products under New Taipei Paper can give priority to cooperation with them. Preferential treatment is given in terms of agency fees and follow-up agency policies. ”

Li Xian's decision made Si Yang raise his eyebrows.

"Mr. Li, you want to settle the trading company and turn it into a special errand for our New Taipei!"

Looking at Si Yang, who suddenly came to his senses, Li Xian snorted.

"You just ask him if Melid wants to make money, and that's it. ”

After thinking about the points that Li Xian had just said in his heart, Si Yangle said: "Cheng! I'll contact you!"

Watching Si Yang stride away, Li Xian stretched his waist, and seeing that the time on his watch was already noon, he picked up the suit on the chair and beckoned Zhou Yong, who was watching the story meeting, to go home.

He didn't care about Melid's business.

New Taipei's advertisement actually doesn't make much sense on Wall Street, but the meaning behind the advertisement "Only You - Run Like a Girl" is too great.

It means that New Taipei Weiyou has become the first company in China to leave a brand impression in the Western world.

It is no exaggeration to say that this can only be described as a lively event now, and it is likely to become a strong stroke in the history of Chinese business.

It is foreseeable that for a long time in the future, the domestic commercial media will continue to create heat for this advertisement in New Taipei.

With the momentum that New Taipei has just let Procter & Gamble sink into the sand in the domestic market, the name of China's No. 1 sanitary napkin brand, New Taipei is the only one who is sitting on the ground - whether at home or abroad.

With such a big halo, the initiative of New Taipei to choose cooperative export distributors is too big.

Li Xian is clear about this point, and he also believes that those foreign trade companies that are eager to seize China's high-quality commodity resources before China's accession to the WTO will not fail to understand this.

Sure enough.

returned to the house and had dinner with Shen Jingbing and Xiao Lingling.

At about three o'clock in the afternoon, Li Xian was lying in the courtyard listening to the insects chirping softly, closing his eyes and recuperating his mind, when he received a call from Si Yang.

The agency contract on Melid's side is done!