Like all the emerging enterprises that emerged in the early nineties of the twentieth century, Shenyang Feilong has also walked a difficult road from small to large, gathering sand into a tower. In this hurricane years full of entrepreneurial passion, if the sun god is the business leader of the Pearl River Delta, and Wahaha is the model representative of the Yangtze River Delta, then Shenyang Feilong can be called the model of entrepreneurship in the Great Northeast.

90 years ago, this company was only a small factory with a registered capital of 700,000 yuan and more than 60 employees. After General Manager Jiang Wei took office at the helm of the company, Feilong, which had been taking slimming tea as its main product, entered the fast lane of development.

First of all, it is the launch of the "Yansheng Baobaolu", which is more suitable for the population, which is known as an oral liquid product that mainly treats kidney deficiency in men and women.

This product itself actually has no characteristics, epimedium weed, red ginseng, and yanhusuo are proportionally equipped, which belongs to the traditional Chinese medicine formula. However, after fully studying the precedents of the case of Helios, Wahaha and other companies relying on advertising to win, Feilong Company injected extraordinary marketing into this ordinary product - that is, in the future, it even affected the "advertising bomb" of the late 90s and early 00s!

Chinese consumers' advertising awareness is the progress and growth of Chinese enterprises, under the auspices of general manager Jiang Wei, from the end of 91 years, Feilong began to try to advertise in the province's large cities. Just like the fiery temper of the Northeast people, the Feilong's advertisement is just a hit, and a dozen is earth-shattering.

When the advertisement is placed, it is directly the newspaper full page red. At the same time, prime-time advertising on TV and radio followed. The density is high, and the advertising cost is staggering. In this era of obvious advertising effects, dragon-style advertisements have been placed, which often cause a sensational effect in the short term.

Such tactics are quite similar to the style of "concentrating superior forces to fight a war of annihilation in a local war" in the "Theory of Movement Warfare."

Practice has shown that this tactic has achieved unexpected results. In the era when advertising awareness is not yet mature and other corporate advertising is not large-scale, intensive, cost-free, even if it is not about any artistic effect, advertising bombardment has become the most effective tactic in itself.

This tactic is able to create a suffocating atmosphere in which the market starts quickly in a very short period of time. At the same time, it can also create an intuitive impression of "wealthy", "powerful" and "swearing" to consumers.

Relying on a variety of advertising bombardment strategies that strive to sensationalize regardless of cost, Feilong invested 1.2 million in advertising expenses and realized a profit of 4 million in 91. In 92, 10 million was invested in advertising, and the profit soared to 60 million, and in 93 last year, it invested more than 100 million in advertising nationwide, and the profit was as high as 200 million.

Before the advent of the Flying Dragon, when it came to the companies of Tohoku, the basic impression of the people was that they were rough and rigid. It was after the appearance of the flying dragon that the Chinese abandoned the old impression that "northeasterners don't sell things" - and from here, the people of the whole country realized that the loud voice of northeasterners selling things can really scare people to death!

In just over two years, it has grown from a little-known small factory in Northeast China to a star brand on an equal footing with the Southern Sun God Health Products Company and the leader of the health care products market.

In this case, the company's newly launched Brain Cleansing and Heart Strengthening Capsule has seen a serious decline in sales in Longjiang Province, which has been classified as the company's back garden, and the sales volume is 40% lower than that of Liaoning and Jilin Provinces......

This makes the company feel incredible.

"What do you Longjiang branch do to eat, ah?"

Even if it is already at its peak, Feilong Company does not purchase assets, does not build factories, and does not even rebuild office buildings. Although the company has become the leader of the national health care products market, the company's office building is still the old building ten years ago.

The conference room was dilapidated and cramped, the radiators had been mottled with water stains and rust for a long time, and the black and yellow rust was clearly visible under the silver paint, like psoriasis growing in reverse.

The radiator pipe was dripping with water, and only a red enamel basin with big red letters printed on it was used.

The yellow-red heating circulating water is like small pearls, tinkling against the bottom of the basin, making a mechanical drumbeat.

It's not very nice, but it's pretty crisp.

It's just that this kind of crispness can't hide the roar of Lin Jiandong, the marketing manager of Feilong Company in the northeast.

In front of the other two regional managers, Lin Jiandong slapped the table in front of Yang Libin, the head of the Longjiang Provincial Branch.

"Now the national situation of Qingnao Jianxin Capsule is very good, what is going on with your Longjiang branch?"

In the face of the criticism and interrogation of the superior supervisor, Yang Libin's face was flushed, "Mr. Lin, this can't blame us, in the Longjiang area, our branch has placed nearly two million advertisements, in the early days of the listing of Qingnao Jianxin capsules, our sales in Longjiang are the top in the Northeast region!"

Hearing that Yang Libin was still mentioning the past, Lin Jiandong was furious: "Then what are you doing now? Do you sleep on the credit book every day?

Feilong is developing too fast, and the quality of personnel in the company is uneven, and in the process of rapid development, there have been small circles and kinship factions in the company.

Seeing that Lin Jiandong, who often wears small shoes for himself, is aggressive at the moment, Yang Libin breathed a sigh of relief in his heart.

But I have to endure it.

After all, it is a fact that new products do not sell well.

Suppressing his annoyance, he explained the reason: "Recently, there is a New Taipei Group in Longjiang Province, which is also engaged in health care products. The Xinnaokang oral liquid on their other side overlaps with ours in terms of efficacy. And they don't know what tricks they used, what kind of health lectures they held in Longjiang Province, and promoted their products every day. Although the scale of advertising is not as big as ours, it can't bear to be long! More than two hours a day, relying on that health lecture, attracted a lot of middle-aged and elderly consumers, and the publicity effect is better than ours. ”

However, this explanation is obviously unacceptable to Lin Jiandong.

Previously, Lin Jiandong really wanted to arrange his brother-in-law to go to the Longjiang Provincial Branch, but he was treated by Yang Libin, and there was some mustard between the two.

But in fact, this time, Yang Libin really blamed him.

No wonder Lin Jiandong is in a hurry, it's already the middle of January, and there is less than a month to go before the New Year. The peak sales season for health care products is approaching.

At present, the sales of health care products in the national market have begun to rise, and the northeast market has a sales trend of entering the peak season in advance.

Under such circumstances, the sales of new products in Longjiang Province have not risen but fallen, which is the first failure in the fruitful marketing achievements of Feilong from its inception to the present.

Feilong started from the three northeastern provinces.

Now, even if the company's business scope has been done nationwide, Jiang Wei, the general manager, still attaches great importance to the performance of the three eastern provinces.

Now there's a fire in the back garden, is that still like a word?

As the head of marketing in the Northeast region, how do you explain it?

"There are still more than 20 days left for the Chinese New Year, and the sales volume of your Longjiang Province's Qingnao Jianxin Capsule has lagged behind the average sales volume of Liaoning and Jilin provinces by more than 40 percentage points. ”

Lin Jiandong glared at Yang Libin and turned the table again, "So you don't have to complain to me about difficulties, I don't care what group, what company, what product you meet, in terms of marketing, the health care product companies in the country are grandchildren compared to our flying dragons! I ask you for one thing - before the Chinese New Year, give me your sales!"

After speaking, Lin Jiandong narrowed his eyes, "I can't do it, I won't let you go." Go and hand in your resignation letter to the general manager yourself!"

Hearing this categorical and murderous order, Yang Libin's cheeks twitched.

"Do you understand?!" the other end asked, seeing that he didn't speak.

"Got it!"

Sullen, Yang Libin answered.

Looking at the disbelief on his face, Lin Jiandong snorted coldly, threw down a sentence and walked out of the conference room after the meeting was dismissed.

The managers of the other two regions patted Yang Libin on the shoulder gloatingly, and after a few words of persuasion, he left.

In the conference room, only Yang Libin was left.

"Dun'er~~Dun'er~~~Dun'er~~~"

In the corner of the wall, half a basin of sewage has accumulated under the heating pipe.

The bottom of the water fell inside, making a sound that was not pleasant, but still disturbing.

............

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