Chapter 61 If you don't advance, you will retreat

Zhou Yang and Xu Feiran agreed on a detailed organizational chart of the company's organizational structure with a few employees of what specifications in which department, and then returned to the imperial capital.

Zhou Yang said that when the office decoration is completed and the personnel of "Fiji Life" are in place, he will come over again.

Xu Feiran thought about the form, and the initial excitement of being invested had been drowned out by the pressure of gradually getting up.

However, if the boat reaches the middle of the river, if it does not advance, it will retreat.

The e-commerce industry is fiercely competitive, with all kinds of gameplay and products popping up all the time, and fan traffic is also differentiating all the time.

Since we have chosen this path and come to this point, we can only live up to it head-on.

Since it will take three or four weeks to use the office, then he will continue to look for products.

There are new products and videos, only then can there be traffic, and "Fiji Life" can be scrolled.

The fans gathered on the short video end can basically be consumed when the video comes out, and in addition to tea, moxa, and other tea set products, they are not high-frequency repurchase products.

So once there are no new products, the number of orders will drop significantly.

The four of them were eating takeaway, biting their chopsticks and thinking about what to push for the next issue.

Li Rong is the most familiar with the background order data: "Bandits, otherwise, let's put on some food." ”

There can be high-frequency repeat purchases.

"On what?"

"Tempeh, hot sauce, pastries, brown sugar, these are all inherited skills. ”

"Hey, that's good. ”

"By the way, the bandits, our pot is a local intangible cultural heritage, which is particularly easy to use. Do you want to contact the past and talk about putting it on the shelf?" Zhou Die, biting his chopsticks, made a suggestion.

"What pot?"

"Iron pot. The stir-fry heat transfer is fast and even, and the stir-fried vegetables are very tender. I don't think it's worse than the popular Zhangqiu iron pot. The only downside is the weight. I had to put both hands together to lift a pot of normal caliber. ”

"Hey, tens of thousands of pots of international brands are dying. "Li Rong's pleasant interface.

"Really?" Xu Feiran stared at them suspiciously.

Li Rong smiled: "This is the truth. However, those pots that play with concepts are really not as safe and easy to use as these traditional cast iron pots. ”

"Then go on. ”

Xu Feiran immediately found the brand Baidu, found the office phone, then called all the way, and finally got the phone number of the marketing manager.

The next day, I went straight to the brand.

The brand name is cast iron.

The boss of cast iron is indeed the inheritor of Ningcheng iron pot casting skills.

However, cast iron has always been export-oriented, and it has only begun to go through domestic sales channels in the past two years, and at the same time opened its own flagship store in a certain treasure.

The number of fans of Xu Feiran's Douyin account is a signboard, and the other party is very willing to cooperate.

Xu Feiran carefully inspected all the products of Cast Iron and picked a domestic iron pot with the best cost performance for stir-frying vegetables and an iron pot for cooking noodles.

The other party hopes that Xu Feiran's short video account will hang the product link of their store, and directly distribute dividends to Xu Feiran through the system.

This is the way many influencers who don't have a product at the waist or bottom but have a certain fan base. It's really simple and convenient.

Internet celebrities only need to shoot videos for promotion, goods, logistics, and even after-sales, all of which are passed on to the brand or manufacturer.

But "Fiji Life" hopes to do its own brand, not only to make money by selling goods, but also to accumulate its own content, enrich its own product library, and consolidate its fans through every product and every skill.

Xu Feiran firmly supplied to the other party and delivered the goods according to the "Fei Life" order.

Communicate the supply price of free shipping, Xu Feiran gave the "Fei Life" LOGO waterproof paste to the other party, the old rule, the packaging box must be pasted with this when shipping.

However, the other party insisted that the payment be delivered to the delivery, Xu Feiran thought about it and added a clause to the contract: "When the payment is delivered to the delivery, the supplier is responsible for all the compensation responsibilities." ”

In the afternoon, Mr. Sun, the owner of the cast iron in Ningcheng, came back.

Mr. Sun is more than 60 years old, a native of Ningcheng, very elegant and affinity, and at first glance he is a businessman who has been running a business for many years.

In other words, compared with other craftsmen, he has the elegant temperament of a businessman.

Mr. Sun was very enthusiastic and led Xu Feiran to visit the production line of the factory.

Cast iron, striking iron, that's called a spark!

After looking at the entire production line, Xu Feiran is more confident in cast iron products.

Looking at the product is actually a very interesting thing.

Although the iron pot is also a product of inherited skills, it is now completely industrialized.

Many people believe that passing on skills and industrialization are in conflict.

But to really dig deeper into a craft, and then to dig deeper into its emerging developments.

It will be found that industrialization and inheritance of skills are not in conflict at all.

On the contrary, industrialization has led to new developments in the inheritance of skills.

Take, for example, the art of cast iron.

In the past, boiling molten iron, pouring molds, and forging were all handmade.

But in the era of industrialization, it can be operated by machines.

Molten iron can be mechanically smelted, poured and forged can be mechanically operated.

The only thing that manpower needs to grasp is the raw material and ratio of molten iron.

The use of materials and recipes are the core of the inheritance of skills.

The raw materials used for casting, combined with the iron ore used before the inheritance of skills, were tested for various contents, and it was found that the content of local ore mineral elements used before was very suitable for practical equipment, and the refined molten iron was very suitable for forging after molding.

Cast Iron has been purchasing highly matched iron ore in strict accordance with the various indicators of traditional iron ore.

In terms of materials, casting has been in strict accordance with ancient materials.

The materials and recipes are exquisite, and the refining and pouring of the mold in the back and forging are machines instead of manpower.

About manual and mechanical.

Teacher Sun made such an analogy.

For example, when cutting vegetables, there were no kitchen knives before, and they were torn by hand, but then there were kitchen knives, kitchen knives for cutting, and later, there were vegetable cutters.

In fact, judging from the era when the kitchen knife first came out, this kitchen knife is probably also mechanical.

Therefore, whether the strength behind is made by a machine or a human, there is no difference, there must be, after all, there is no such thing in the world.

But if you want to say which is better and which is bad, can you say that the simple mechanical cutting of a kitchen knife is not as good as tearing by hand?

Except, of course, shredded chicken.

The control of the machinery is through the CNC machine tool, according to the best ratio of the digital settings in the inheritance of skills. The performance is more stable than that of artificial.

However, machinery is a machine after all, and the occasional transcendence of artificial beings and the emotion given to a single product cannot be compared with machinery.

However, what "Fiji Life" hopes to provide is to let fans enjoy good quality, rather than pursuing the ultimate product.

"If you pursue the ultimate product, you can chat with me privately, and I will help you book Mr. Sun's handmade pot. Xu Feiran summed up mischievously.

This video is not only an introduction to the inheritance of skills, but to a certain extent, it is also a discussion of the industrialization of inheritance crafts.

As soon as the product is launched, orders come in full swing.

Many people left messages:

"Yes, what we want is to enjoy a good product. It is the local tyrant who spends a lot of money to pursue the ultimate. ”

"Sister Fei, you want to expose which local tyrant privately messaged you to buy Teacher Sun's handmade customized model. ”

"Upstairs, it's useless to ask. Can the local tyrant still invite you to dinner?"

"I can go after the local tyrants. ”

、、、、、、

Since the black bricks were red, Xu Feiran's comment area has been full of singing and laughing.

However, the popularity of the order lasted for two hours, and the continuous reaction triggered by another single comment caused the order to plummet.