In order to promote the NBA, Liu Lang also brought "easter eggs" in "Slam Dunk", for example, one of the male protagonists, Liu Chuanfeng's dream is to go to the United States to play basketball, his idol is also Michael Jordan, and there is a poster of Jordan flying in the air to dunk on the wall of the house, and there are also traces of Nike sneakers inside, such as the parents of a student in Capital High School are diplomats, and the gift they gave to their son is a pair of "flying men" A generation of sneakers, he wore these shoes to achieve the first dunk in his life, which caused his classmates to cast envious eyes, and the Fucheng Experimental High School, where the first protagonist Ikebana is located, had a friendly match with the other party, and his head was a little "middle two" The flower arrangement fell in love with the other party's sneakers, and he had to change his green rubber shoes with others, and he refused to let go of the other party's thighs if he didn't change them, and finally the head coach of Fucheng Experimental High School promised him that as long as the experimental master could get the top three in the Liaobei Provincial High School League, he would give the flower path a pair of the same sneakers.

These are all American elements, and the reader is already imperceptibly affected by the time he laughs, and that's what Stern wants to see.

Of course, the biggest effect of this comic book is to make those young people like basketball, there are no statistics yet, if there are any, you will find that in the past two months, there are many seventeen or eighteen-year-old young people on the basketball court in the capital factory, they are all influenced by this book, and they have been in love with basketball ever since.

Although Stern's trip to China did not achieve any substantive results, but it was much stronger than the previous times, the director of the national television station also offered to go to the United States to inspect the NBA league to see what it was like there, this is a good sign, at least it has attracted the attention of the other party, as long as they realize that the excitement of the NBA basketball game will inevitably introduce it, as long as this opening is opened, Stern believes that it will not stop, but will only open up more and more, until the market with hundreds of millions of young people is completely opened.

It can be said that Stern owes all this credit to Liu Lang, without his "Slam Dunk", the director of the TV station may still be like the previous few times, and he will not even see himself.

No one would have imagined the way to help the NBA open up the Chinese market with a comic, but Liu Lang did it, and this is still two months after "Slam Dunk" was sold, what will happen in a year? Won't there be millions of fans by then? Two years later? Will it increase to 10 million? They will all know the NBA through this book, and Stern is a little excited to think of this.

At this time, Stern was wondering whether to give Liu Lang a reward for his special contribution to the NBA league for his great contribution to the NBA league, the impact of this contribution on the NBA is unimaginable, and it may not be truly reflected in the following years.

For Stern, having such a great contribution to the NBA is to help himself and help him realize his dream hidden deep in his heart, that is, to make basketball the No. 1 sport in the United States and the NBA into a super league with a value of tens of billions of dollars, so Liu Lang's value in his eyes is simply soaring like a rocket, and he even wants to give Liu Lang the title of vice president.

Of course, the vice president is all a false name, Liu Lang is not rare, he himself is a billionaire, and he has a huge influence in the entertainment industry, what Stern can do is to vigorously promote the signed athletes under Nike, especially Jordan, Stern even has the first person to make Jordan in the NBA, let him surpass Magic, surpass Bird, this is a tacit understanding between the two sides, you help me promote basketball, I will help you make money, everyone wins.

Knight is also "knowledgeable and practical", and immediately launched a national basketball promotion campaign, what three-on-three basketball games, what Nike Cup youth basketball games, etc., to attract the attention of more young people to basketball.

In Stern's eyes, the cartoon "Slam Dunk" has a profound impact on the NBA in China, and perhaps in a few years, China's young people will turn their attention to the United States, and the real NBA game is much more exciting than the comics.

But from Liu Lang's own point of view, this cartoon is just a passing to promote the NBA, his purpose is to make those young people like basketball and sports, how can there not be a few world-class basketball players in such a large group of young people in China? In his previous life, there was only one Yao Ming who was a star in the NBA, perhaps this cartoon can arouse the basketball dreams of countless young people, and then devote themselves to this sport, and when they grow up, they will also represent the country in the international arena.

"By the way, Liu Lang, this "Slam Dunk" is only released in China now, why not bring him to the United States? I believe that young people in the United States will also like it!"

Stern was a very smart man, and he thought that the comic would become a bestseller even if it was released in the United States.

"Now we are taking the island country as the main direction of attack, and the United States has no plans for the time being!"

Liu Lang replied.

"Why did they choose where? They don't have as much money as the Americans!"

In the previous life, the sales of "Slam Dunk" in the United States were also good, but the popularity was far less than that of the island country and China, and the reason for this was the cultural difference, the cultural background in the comics was still Asian after all, and many dialogues were based on Chinese culture, and East Asians basically had no problem, but Americans would not understand.

"The problem of culture......... You don't understand, in short, the island will obediently dedicate more than a billion dollars in sales to my Shengtang Company, which will become the largest sales market outside of our country!"

In the previous life, "Slam Dunk" sold 150 million copies in the island country in 15 years, becoming the most popular comic book series, with sales of 150 million copies exceeding 300 million US dollars, plus the development of peripheral products, such as clothes, shoes and hats and cartoons, adding up to more than 1 billion US dollars.

Now, as a sales and promotion agent, the Sun family has set up a team of ten people to fight to the island country, and is negotiating with the cultural department on the issue of publishing, which is expected to be completed in February and March next year, when Hanamichi will lead his Fucheng Experimental Middle School basketball team to sweep the entire island country.

Liu Lang and Stern watched a Christmas fight, and after the end, Liu Lang returned to his home in Stanford, he was very relaxed these days, after all, he was a human being, and studying for a long time would still make him have a lot of pressure, and after relaxing, he also felt that his whole body was smooth, but this smooth mood disappeared on the third day after returning home, because Mu Xiaohu came, and he came with the "aunt" Mu Jingyi.