噺 (8) 壹 Chinese net ωωω.χ8.òм 哽噺繓赽捌 (1) Novel 説蛧

"No, the agency system of no more than three levels must not be changed!"

"Well, I know that your momentum is very good now, and you have earned a small amount of 100,000 yuan just through sales to agents in the past few days. But Lao Li, you have to remember that we do direct marketing, not pyramid marketing. Although we are now using people's greed for money to support business development, why did I have to explain the principle of direct selling to you before letting you out? and why do I want to match you with our Lin Cui sales training team?

That's because direct selling is our means, not our ultimate profit-making goal!

Our ultimate profit goal is to sell our products through direct sales. You and your agents must know this!"

"Well, it's good if you understand. You must not transgress the rules I told you before. Direct selling is a sharp blade if it is well controlled, and if it is not controlled well, it is a suicide blade. So from this point on, we must strictly guard against it and guard the bottom line for me. ”

In the office, while looking at the letter in his hand, Li Xian solemnly explained to Li Jinsheng.

"Forget about this period of time a year ago, after the New Year, you bring all the first-level agents you pulled to Ice City, and I will teach you another trick. ”

"What the hell......? The agency team also needs to be cultivated, you don't treat them as employees, they are also our consumer group while selling products. Therefore, it is necessary to ensure that this part of the people identify with the company and our brand culture and brand values. I'm thinking I'm going to arrange an event for you. Bringing together agents from all over the world through daily outdoor activities. ”

"It's okay, there's no rush in this matter, you don't need to learn right away. I have to think about how to dance those dances and what music to go with...... It's not about having you ballroom dance with your agents. Well...... I'll tell you that you don't understand it now, and I'll talk about it when I get back. Okay, well, what I just told you, be careful. Well, okay, that's it. ”

Putting down the phone, Li Xian shook his head with a smile.

Really......

The IQ tax is so easy to collect now!

Especially this group of people who practice qigong is especially easy to collect!

Li Jinsheng and more than a dozen of his friends who had practiced qigong before, with the assistance of Lin Cuiji's provincial sales team, had gathered nearly 300 direct sales agents around Shen Yang by secretly recruiting people to train and recruit agents for a week.

And these three hundred, according to rough statistics, in the past four days, the scale of the second- and third-level agents has increased to more than two thousand. In a few days, the benefits of nearly 100,000 yuan in the six cities around Shenyang came out.

Li Xian has no doubt that if time passes, this corner of Zhonggong will ...... It's going to be dug up by itself!

Li Xian couldn't help but laugh at the thought that the direct selling wind that might be prevalent in the Longjiang area around the turn of the millennium would blow up in advance because of his influence.

"Well, that's fine. It is better to let the masses of the people accept regular direct selling as soon as possible than to spread from the south along with direct sales in the future, and directly be deceived and deceived by people without any vaccination. ”

After comforting himself, Li Xian set his eyes on the pile of letters on the table.

The "Theory of the Defeat of the Flying Dragon" sent out two days ago is obviously too powerful.

In that article, Li Xian started with the analysis of advertising bombardment marketing, based on marketing theory, and made public the secret of Feilong's rapid rise. And in the following article, the current model of Feilong is analyzed in detail, and the future market position and trend of Feilong are predicted.

The whole article is just over 3,000 words, but every word is heart-wrenching. Taking Feilong as an example, this paper points out the corporate shortcomings that many township enterprises like Feilong are facing or are happening in the current Chinese market.

This phenomenon is not surprising.

From the beginning of reform and opening up in the late 70s and early 80s to the present, more than ten years have passed. Countless township enterprises and private enterprises such as Vanke and Wahaha, which grew up in the early days of reform and opening up, have passed the early stage of their entrepreneurial careers and entered a period of stability.

After experiencing rapid development, these enterprises are facing such and such problems.

Especially standing in 94, the "critical year" of the national economic transformation, the leaders of these enterprises are more or less confused.

However, these confusions, but in Li Xian's article, we can see some similarities more or less, which can resonate with those entrepreneurs who may be struggling or have become famous!

While he and Jiang Wei were going back and forth in the newspaper, letters from all over the world floated to the New Taipei Group like snowflakes.

The letter on hand was written by an entrepreneur in Shandong Province.

"Hello Mr. Li, I am Kong Chengxing, general manager of Jinan Quansheng Food Co., Ltd., the company has been developing for the seventh year recently, a little depressed, and I don't say unhappy after reading your article...... At present, the canned meat produced by our company is seriously unsalable, and the sales volume is declining again and again, we have investigated the market many times, and have not found that consumers have any opinions on the taste of the product. I hope Mr. Li can give me some advice......"

Since this morning, Li Xian has received more than ten such urgent registered letters, and he really can't laugh or cry.

There are canneries, fertilizer factories, switch factories, and even hardware stores.

The problems are also varied, such as the fading of entrepreneurial enthusiasm and the emergence of management problems.

Some enterprises have been in operation for a long time, and the management and grassroots level have discussed seniority, and the implementation of government decrees has not been effective.

Then there are products in the market after rapid development into a sluggish period, sales decline.

Or some small and medium-sized state-owned enterprises, the inventory is too large.

Anyway, there are all kinds of situations.

Ask yourself what to do if there are some problems in your business, and let yourself give some guidance.

What's going on?

I am obviously spraying people in the newspaper, shouldn't everyone scold me for not being big or small, and I will be advanced in the future?

But why did this still spray himself into a buff of a confidant sister?

Something is wrong with this development!

This kind of plot that is seriously out of the box will not be able to achieve the ending of "national shock" and "horror" that he originally expected!

Li Xian shook his head and sighed with emotion.

Picking up the fountain pen in the calendar pen holder on the desk, he took out a manuscript paper printed with the logo of the New Taipei Group from the file folder, and carefully crossed it in his mind.

Got down to paper.

"Hello, Manager Kong, I am very afraid to receive your registered letter. I really didn't expect that a few words in the newspaper would make you write a letter overnight. For the market and business management, I really don't dare to let you call a teacher. I am a shallow talent, and I can only stand outside the situation of your factory and talk a few words in vain.

First of all, after decades of sales of canned food, similar products have been flooded. The poor sales of your products is a sin for the weak canned food market, not a business or a product. I think your factory should change its business thinking and look for a way out from a different perspective. There are two suggestions, which can be selected according to the actual situation;

First, your factory can change the packaging and use a sealed aluminum lunch box as the canned packaging. The advantage of this method is that consumers can use the canned food after eating the packaging, and the use value of the outer packaging is increased, which indirectly increases the added value of the canned food.

Second, now similar to big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, it has become a trend to raise cats and dogs. The middle-class family loves cats and dogs like children, since canned people are tired of eating, it is better to feed cats and dogs. Reduce the cost and selling price of the product, change the product category for cat food and dog food. The advantage of this method is that there is a lot of room for market growth in the future, and you can fully utilize your current inventory...... Above, New Taipei Group, Li Xian. ”

"Whew!"

After writing the reply in one breath, Li Xian sighed.

I looked at the two pieces of advice I had given each other, and suddenly I felt that I was so great.

This idea,

Absolutely!

"Do you have to charge some consulting fees?"

Looking at the well-proportioned and vigorous calligraphy between his hands, Li Xian sighed.

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