In Shajing Town, Bao'an District, Shenzhen, there is a newly registered catering company, which mainly sells breakfast chains, and its headquarters office is located on the first floor of a private building.

Shen Xingbo is a native of Shenzhen, a veritable rich second generation, and Chen Ruikun is a classmate in college, returned to Shenzhen after graduation, and has worked in several units, but it is not long, anyway, the family is not short of money, and has been idle for more than a year in the past year, driving a luxury car around all day long. At the class reunion at the end of last year, I heard Chen Ruikun say that Lin Qiang's catering company has a very good development momentum, so I drove to Yangzhou to learn about it, and pretended to be a customer who applied to join the catering headquarters to consult in detail, and specially squatted in the breakfast restaurants where Chen Ruikun was the store manager to observe, and felt that this project was a head, so he proposed to his parents to start his own business.

After having this money, Shen Xingbo persuaded Chen Ruikun to come to Shenzhen to open a catering company and promised to give him half of the company's shares. Chen Ruikun thought that it was not very complicated to open a breakfast chain, he could manage three stores by himself, and he was already very familiar with the process and operation, and now that he had such an opportunity, he naturally wanted to come out and try it.

First of all, the rent here in Shenzhen is more than twice as high as that in Yangzhou, in addition, Lin Qiang and his franchise stores can open one with 20,000 or 30,000 yuan, but Chen Ruikun and they found that the simple decoration of a small shop here in Shenzhen alone costs at least 40,000 or 50,000 yuan, plus tables, chairs, benches, steamers, chopsticks, plates, etc., as well as the rent of two mortgages and one rent, a breakfast shop can not cope without 80,000 or 90,000 yuan.

Chen Ruikun was responsible for the decoration, recruitment, and training of the breakfast restaurant throughout the whole process, and because of Lin Qiang's catering company as a reference, these works went very smoothly. Chen Ruikun almost completely copied Lin Qiang's business model, the style of decoration, the setting of breakfast varieties, price positioning, staffing, etc. are the same as the breakfast restaurant in Yangzhou, and even the "half-price tasting" promotion method at the opening of the store is also copied.

Chen Ruikun and Shen Xingbo thought at first that they had just opened for a short time, and the accumulation of diners was not enough, and they would slowly get better after a while, completely ignoring the fact that the taste and taste of the rice noodles they steamed could not be compared with Lin Qiang and them, and they could not attract repeat customers, until they also wanted to imitate Lin Qiang and them, and when they found a tea restaurant to cooperate, they found that people were not interested at all.

But now it's hard to ride a tiger, and I don't know what to do.

"It's nothing to lose money, and when you come out to start a business, the risk must be indispensable. I just don't understand, why Lin Qiang's breakfast shop can make money, but we can't do it here?

Chen Ruikun shook his head with a wry smile and said, "It shouldn't be a matter of price, I think the taste and texture of steamed noodles are not as good as Lin Qiang's, and they can't attract repeat customers." ”

Before opening a store in Shenzhen, he and Shen Xingbo first bought back the electric stone mill and steaming furnace, and improved the steaming furnace, and tried to steam the rice noodles out, Shen Xingbo also found many friends to try the food, everyone felt that the taste and texture of this stone-ground bamboo rice noodles were good, and the two decided to open a catering company.

"By the way, isn't your sister doing finance at their headquarters? Can you ask her what the secret recipe is?"

"Then can't you let your sister introduce the master in the production department to us, and we can spend money to secretly buy the secret recipe?"

Before Chen Ruikun could go back to Yangzhou to discuss with his sister, he received a call from his father first.

Chen Ruikun was stunned all of a sudden, Chen Xiaoyi knew that after opening a breakfast shop here, she would definitely tell Lin Qiang about them, and it would be impossible to steal their secret recipe through her sister.

Lin Qiang told her not to be anxious to contact Chen Ruikun first, let him toss in Shenzhen for a while, maybe in a few days, Chen Ruikun will take the initiative to contact her.

Li Wan knows very well that Lin Qiang has always acted on a plan, and since the catering company can open a franchise chain store, it is naturally not worried that it will be easily imitated and plagiarized by others. Judging from Lin Qiang's determined demeanor, Li Wan knew that he must have thought of a plan, and Chen Ruikun would definitely not be able to escape being calculated by him this time.

"I had dinner with them at noon that day, and that Zhang Guohua also came. During the dinner, I heard them talk about what kind of mining company they have set up as a joint venture, and what kind of export quota rights they have obtained. Chen Xiaoyi said.

"Yes, Chen Zhaohong's father is the director of our county's Land and Resources Bureau, and the establishment of a mining company is not a matter of one sentence to them? I have heard them often mention a person named Mr. Wu, and occasionally mention you, that Mr. Wu should be Wu Jinzhong, right?" Chen Xiaoyi said.

Lin Qiang decided to ask Zhang Guohua to meet with them through Wu Jinzhong to understand the specific situation in person.

Confucian