Guangdong, No. 31 Yide Road.

Procter & Gamble China is located.

Since the establishment of the first soap factory in Yidelu in 88 years and the production of Skincare soap and Head & Shoulders shampoo, P&G has now reached its seventh year in China.

Unlike other foreign investors who entered the Chinese market early, Procter & Gamble pays more attention to investment in production capacity in China, so the office space of Chinese companies is not luxurious.

Roughly the office building in the industrial zone of the early 80s, the four-storey building occupies a lot of space, but from the outside it does not look completely devoid of the grandeur of a large multinational group — at least compared to foreign companies like Siemens, Motorola, or Canon that entered China at the same time as Procter & Gamble.

Even in December, the weather in Guangdong is not cool.

On the fourth floor of the company, Hicks, the foreign manager, was holding a cup of coffee, looking at the pile of reports on the table with a satisfied smile.

"With the help of CCTV's influence marketing plan, it seems that it is really on the right track. I really didn't expect that the advertisement was only put out at the beginning of the month, and it only took more than ten days to have such a big impact on the market. In 19 days, a product that had just been launched suddenly captured nearly 8% of the market share and won more than 20 million agency fees. Thank you very much for your idea!"

Putting the report down, Hicks raised the coffee in his hand and saluted the man sitting on the couch.

This man is none other than him.

None other than Rolange.

As one of the first market economists sent to China by the European Union's Economic Centre, Rolange's mission on this trip to China is not only to train trainees from Central Europe.

Like many foreign professors at CEIBS, Rolange also serves as a consultant to seven foreign companies in China, including Procter & Gamble.

Responsible for guiding and assisting in the formulation of corporate strategies, marketing plans, and government relations.

Although Procter & Gamble did not win the CCTV standard, it has achieved such results as it has exceeded everyone's expectations. Hushubao swept the Chinese sanitary napkin market within a month, and directly broke the north-south pattern composed of New Taipei and Hengan as a new Ding, forming a situation of three kingdoms, which made the group very satisfied.

In fact, Rolange himself was quite proud.

He carefully studied Li Xian's successful model and found that in fact, this arrogant young entrepreneur went from being unknown to worth billions of dollars in just two years, marketing, especially advertising and marketing.

"Mr. Hicks, this is not my fault. I just provided your company with an effective path, and the current situation is inseparable from your courage. And、Actually, this marketing is nothing。 Since the way of these mud-legged private enterprises in China is effective, and local enterprises like New Taipei can become the industry leader with advertising offensives, there is no reason why Procter & Gamble, which has a more mature management model and a stronger bride price, can't do it. Isn't it?"

"Haha," Hicks was quite useful to Hicks as he said, "I agree with what you say, but at the same time I have to warn you, Rogge. There are thousands of ways to succeed in this world, but the one who often finds the most convenient and effective one is the one who is respectable. Also, Rogge. I have good news for you. Because of our outstanding performance, the senior management of the group will be coming to China at the end of this month, and I have arranged a dinner. When the time comes, I will have to introduce you to Mr. Monard. ”

"Thank you so much. Rolange's eyes lit up.

Although he was the first person sent to China by the EU-China Economic Center, Rolange did not have a good reputation in China. Unlike China at the same time, the economies of Europe, the United States, Japan, and South Korea are far more prosperous than China's.

Therefore, at present, those who can go out of China are often the elites in Chinese society.

Those who come into China from the outside often have little room for development locally, just like the gold diggers of the old American era, who come to a relatively barren place where there are still opportunities to fight for their luck.

In Europe, people like Rolange can't get in touch with the top management of a Fortune 500 company like Procter & Gamble.

At this point, if we can really get in touch with the top management of the group through the relationship between Procter & Gamble China, Rolange will be able to climb a high branch.

With this experience, after returning to China in Japan, it will definitely be much more developed than before coming to China.

How could he not rejoice?

After chatting with Hicks about the dinner, Rorengue looked at the reports on his desk with a twinkle in his eyes.

"Mr. Hicks, there's something I'd like to ask. ”

"You say. ”

"I'm curious that after the CCTV advertising at the beginning of the month, P&G won such a large share in the sanitary napkin market. What can you do on that side of New Taipei?"

"Ahh

At present, there are not many foreign companies coming to China, and the circle is not large. So the things in Central Europe are almost known in the circle. He naturally heard of the frictions and grievances between Rolange and Li Xian.

What is Rolange's mind when he pays so much attention to New Taipei, how can he not understand?

In fact, New Taipei did make some countermeasures after the advertisement. But ......."

"But what?"

"Hehe, but it doesn't work. At the beginning of the month, I heard that New Taipei sponsored a variety show on CCTV, and also did some publicity activities in various places for this purpose. But the effect is simply terrible. Speaking of this, Hicks patted the reports on the desk: "The numbers speak for themselves, Rogge, their desperate resistance has not been able to save the market defeat." Just watch, I promise you! By the end of this year, no...... Maybe it won't take until the end of the year, according to the current situation, maybe as long as it is the middle of the year, Hushubao will be able to surpass New Taipei in market share!

Seeing the joy in Rolange's eyes, Hicks smiled slightly: "At that time, I will definitely publish your contribution to Procter & Gamble in China." Things in this world, it doesn't matter whether you are happy or not, and the most important thing is who is successful and who is Luther. ”

With that, Hicks got up and took two cups from the shelf, poured half a bottle of brandy beside him, and handed it to Rolander.

"Rogge, face the loser as a winner, and when that time comes, I hope you can get unparalleled pleasure!"

Rolange nodded heavily, took the glass, and raised it slightly.

"Cheers, for pleasure!"

"For pleasure!"