Of course, Boss Lu is bragging...

Richest?

How can it be that simple!

Wanda, Ma Yun, and Twist Vine, which one is a good match?

Zhang Yiming didn't believe it either, but after he met Lu Xiaoran, he was completely relieved - Lu Xiaoran just wanted to build an online movie platform with the help of ByteDance.

Why don't you cooperate with Ahri and Tencent?

Probably because Lu Xiaoran is not the kind of person who is willing to be subservient!

Tencent has its own video company, and Ahri has also acquired Youku...

This is a descendant, Lu Xiaoran is not a descendant!

Let's start anew...

……

In fact, after 2010, the most likely to be subverted in the Internet field is Baidu, because Google withdrew from the Chinese market, and the search engine market has a vacant 20% share!

And Baidu's judgment on the mobile Internet has made a mistake - it's not that it doesn't realize the arrival of the mobile Internet era, it just thinks that the PC era can be directly grafted into the mobile era!

What Zhang Yiming wants to do most is also search!

Because search is so easy to monetize: keyword bidding ranking monetization, and a near-monopoly position, Baidu has taken out a bunch of money from advertisers!

Before founding Toutiao, he made Jiujiu Room, which is an online real estate search engine, and he did a good job, and he had already achieved the first place in the online real estate industry in 11 years, but he felt that the real estate type plate was too small, and he realized that the mobile Internet era was coming, so he made Toutiao!

What does Toutiao rely on?

Algorithm!

He thinks that in the era of mobile Internet, the information recommended by algorithms is much more useful than searching!

And then in one fell swoop!

Lu Xiaoran invested in the angel round and the A round, and the 200 million funds accounted for 40% of the shares!

In fact, what did Toutiao do in the first place?

It is to screen the news of other websites, and then modify and edit it and send it to your own headlines, which is a washing manuscript and has no authorization!

In the early days, there were no competitors - the outside world generally believed that Toutiao was going to fight Baidu!

So, there was no concentration on strangling him!

It's really standing on the tuyere...

We'll talk about that later!

……

The film industry chain, upstream and downstream, to put it bluntly, is content and channels.

Orange Image is the content that is made, and it is naturally upstream.

Channels include publicity, cinemas, peripherals...

Not to mention the publicity, the publicity and distribution team of Orange has always been the top in the industry.

Cinemas...

If you can, achieve a two-percent share in the mainland, that is, about 1,000 screens, first maintain the scale of 70 cinemas, and wait for 2017, the cinema merger and acquisition frenzy, the acquisition of dozens of cinemas, reorganization...

It's a bit difficult to get around.

Orange Ticketing has launched a lot of movie-related things, and sales are tepid...

Huayi and Guangxian work together to create real-life entertainment - that is, to build a theme park...

In fact, not only Huayi Brothers, Guangguang Media, Happiness Blue Ocean and other listed companies and even Beijing's popular Qitian, which has just completed the Pre-A round of financing, have plans to create live entertainment projects.

Among them, Guangguang Media has signed framework agreements with the governments of Shanghai, Dalian, Hunan, Yangzhou, Jiangdu and other places since last year to invest in the construction of live entertainment projects. Yangzhou alone, covering an area of 4,150 acres, with a total investment of 10 billion...

Huayi has completed the layout of 18 live entertainment projects in Shanghai, Suzhou, Shenzhen, Kunming, Changsha, Xichang, Nanjing and other cities.

It's all built according to the Disney model!

But Disney has shaped multiple series of IPs such as Mickey Mouse and his friends, Disney princesses, Cars, and The Incredibles, what do you have?

"Tai Chi" series?

"Di Renjie" is the IP of Tsui Hark's Film Studio!

Live entertainment must be done, which is inevitable - Disneyland and Universal Studios have obtained income through "film and television + tourism" and the promotion of their own brand influence, which is more attractive to film and television companies that need to face unstable returns and high investment risks in film and television works.

Lu Xiaoran didn't dare to say that Orange's movie would definitely be profitable in the long run...

Therefore, live entertainment is an important layout for the next link!

The problem is that the investment in live entertainment is high, the construction cycle is long, and the payback cycle is slow.

After thinking about it for a while, let's stock up on some IPs first...

Anyway, in 2014, there were a bunch of media companies that did real scenes, and in 2016, half of them went out of business.

Orange Animation has reserved a large number of IPs, "The Return of the Great Sage", "The Great World", "The Great Protector", "The Great Sage Haunting the Heavenly Palace", "Deep Sea", "Phoenix", "Eight Immortals Across the Sea"...

And, of course, the Gods series!

To put it bluntly, the reason why film and television companies want to do live entertainment is to extend the value of film IP is one of the important driving factors.

The direction of mining the value of IP through live entertainment is correct, but movies and IP cannot be directly equated, movies can become IP, and the meaning of IP is not just a movie, how to find a film IP suitable for development as a live entertainment project is the key, followed by reasonable technical means and perfect business model.

Hua Yi has Feng Xiaogang's IP in his hand.

Of course, it was the best choice to do Feng Xiaogang's film commune, and then Feng Xiaogang's reputation stinked...

Thief embarrassment!

……

On January 20th, the 2012 annual box office was released.

The total box office revenue exceeded 20.5 billion, of which imported films accounted for 45 percent, and domestic films comprehensively suppressed imported films.

The total box office of domestic films is 11.282 billion...

The biggest contributor is, of course, Orange Images, which accounts for more than half!

"Thai Embarrassment", "Big Man 2", "Painted Skin 2", the top three...

"Room Seven Gift", "Predecessor Raiders", "Manslaughter"...

Lu Xiaoran is a little embarrassed, of the movies released this year, he only served as the director of "Fireworks in the Day", with a box office of 280 million, and he didn't even enter the top ten...

It doesn't look very active.

Although he took the Golden Bear, the share of the Golden Bear is really not as good as breaking one billion!

Now everyone is talking about Xu Zheng...

Feng Xiaogang also commented on Weibo: I bought a ticket and watched it, and I was happy, congratulations to Xu Zheng for winning the box office. I also came there by calling there, and the road is still long, so keep up the good work.

Wang Jing also praised him: In the 70s, Chu Yuan's "Seventy-Two Tenants", Stephen Chow's "The Saint of Gambling" in the 80s, and "The Crazy Boy" in the 90s all exploded wildly under the seemingly asymmetry between quality and box office! This is the magic of movies, and there will always be miracles! As long as you can click on the audience's nerves, you will win the jackpot! The mainland will usher in the first billion-dollar box office film "Thai Embarrassment"!

Xing Ye came from Hong Kong to invite him to dinner and ask for the secret of the movie's big hit...

Damn, Master Xing has never invited Lu Xiaoran to dinner!

A drama crowns the king of the box office!

Although Lu Xiaoran earns more, there is always a lingering sense of unhappiness...

Probably forced to be pretended by others...

He's pretty sure that "Raiders of the Lost Ark" can also break a billion, but the first is different from the second...