Chapter 303: Sluggish Ratings

Yu Zhan used the two stories in the documentary to publicly dismantle the platform of his peers, and also announced the actual treatment costs of related diseases, making the pet medical charges that have always been mysterious and mysterious transparent, and won the appreciation of countless netizens.

"Oh my God, can I say that this episode of "Cute Pet Hospital" is amazing!"

"Since ancient times, businessmen are mercenary, and it is the first time I have met Dr. Yu who takes such an unusual path. ”

When I watched the first episode, I didn't have any special feelings, but I was really touched by his approach in this episode, and I believe that he really announced the secrets of the industry for the health of cats. ”

"Dr. Yu only charged Sister Peach 1500 yuan, referring to the previous netizen said that the 1w treatment fee has not cured the cat, I feel that the practice of some pet hospitals is really too much. ”

……

Viewers who watched the documentary for the first time gave the film a five-star review, and many pet owners left messages below the video to consult Dr. Yu about pet treatment.

Some people are worried that Dr. Yu will not be able to see it, so they go directly to his Weibo to ask questions, and their questions are not limited to cats and dogs, but all kinds of pets, such as flying squirrels, starlings, arowana, and cold-blooded animals such as lizards...... He seems to regard Dr. Yu as the savior of his sick pet.

Because there are some pet hospitals and veterinarians, it is really irresponsible, their first priority is to charge, and then to see if the pet can be treated, how to treat, and then charge.

Anyone who has ever raised a small animal knows these routines.

The number of online broadcasts of the second episode of "Cute Pet Hospital" reached 50w+ an hour after it was released, which is a very amazing number and set a record for the playback of online self-media videos.

And an hour later, it was also the time when the first episode of the national station's "Pet Hospital" was broadcast, even if the national station put it on prime time, even if they spent a lot of money to do all kinds of pre-publicity. The number of viewers of the online version of "Pet Hospital" after 5 minutes of broadcasting is still unbearable.

Because netizens are still immersed in the shock brought to everyone by "Cute Pet Hospital" 2, some people are loyal fans of Dr. Yu, and they don't know that there is "Pet Hospital", some people would rather watch "Cute Pet Hospital" from the beginning again to reminisce about the story, rather than watch this copycat version, some people went to take a look, quit within two minutes, and don't talk nonsense, don't want to help piracy publicity, and silently leave with a star.

Since "Pet Hospital" is broadcast on the Internet and TV at the same time, those middle-aged and elderly people who sit in front of the TV for recreation soon after eating and washing dishes have become the main viewers of "Pet Hospital".

But middle-aged people are busy making money to support their families, not many have pets, and the elderly are worried about their health, running to the hospital twice in three days, and what kind of pet hospital do they have to worry about? They are not interested in this kind of documentary, at most they watch it for 5 minutes and then change the channel.

As a result, the TV ratings of "Pet Hospital" also plummeted.

At that time, Guo Nan saw all the data on the TV station, and the whole person was not good, he couldn't figure out how this could happen!?

Nominally, the chief director of "Love Pet Hospital" is the head of the documentary department, but he is only named for the sake of fame, responsible for the allocation of funds and guiding the overall direction of the entire documentary, and the actual director Guo Nan is the assistant director.

After Ye Ziliang resigned, Guo Nan and the film crew of "Pet Hospital" settled in Fuxin Pet Hospital, the largest pet chain hospital in the capital.

Fuxin Pet Hospital opened about ten years ago, when the pet hospital was a relatively high-end service industry, the price of medical treatment is even more outrageous than now, ordinary pet owners do not dare to take pets to this kind of place.

Fuxin Pet Hospital has done the opposite, setting the price relatively civilian, and is deeply loved by ordinary consumers, so it stands out among the aristocratic hospitals, and ten years is enough time for it to seize the opportunity in the veterinary industry, and now its branches are all over the capital, and even other cities have his cooperative hospitals. Basically, all pet owners in the capital, know the name of this hospital.

Therefore, Fuxin Pet Hospital is one of the oldest and authoritative pet hospitals in the capital, and its service to pets is basically comparable to that of human hospitals, such as it has outpatient, emergency and inpatient departments, 24 hours a day, and there are similar 120 emergency telephones, and pet ambulances are on standby at any time.

Compared with this pet hospital, Yu Zhan's pet hospital is equivalent to a small clinic.

The director of Fuxin Pet Hospital is very supportive of the work of the TV station, so that all the veterinarians in the hospital cooperate with them to shoot, so the work of the film crew is progressing very smoothly, in this kind of big hospital, there are all kinds of bizarre stories happening every day, everywhere is the material, Guo Nan carefully selected in the material, so that the experienced minister can see it, perfect, and finally edited into "Love Pet Hospital".

Coupled with strong publicity, Guo Nan is confident that he will be able to defeat Ye Ziliang's "Cute Pet Hospital", but the reality makes him feel like he is doused with a bucket of cold water.

He stared blankly at the network traffic and ratings that kept going down, what went wrong?

Guo Nan, who is blindly confident, did not pay attention to "Cute Pet Hospital" 2 before, nor did he deliberately watch its broadcast effect, but now he has to open Ye Ziliang's webpage and click in......

I saw that the upper right corner of the video read: playback volume 70w+.

He couldn't believe his eyes, "Cute Pet Hospital" 2 was only released an hour early, but the number of views was 20 times that of "Pet Hospital".

Guo Nan fast-forwarded and finished watching "Cute Pet Hospital" 2, I didn't think it was good, the storyline is simple, the story is straightforward, the shooting technique is even more shoddy, not professional at all, it is not as good as "Pet Hospital", why are netizens all like chicken blood, fanatical support?

Not only Guo Nan was not convinced, but the other staff members involved in the filming of the National Television Documentary were also not convinced.

"Mainly because Ye Ziliang played a trick and deliberately released it an hour in advance, so that everyone had a preconceived feeling, thinking that the latter must not be as good as the front, just like the song cover singer is not as good as the original singer. ”

"The problem is that the data is so ugly, how can we deal with it tomorrow. ”

Guo Nan is also thinking about this issue.

The minister wants to use "Pet Hospital" to prove that he is not as talented as Jiang Lang, and the national station also wants to release another documentary that is popular all over the country, and everyone originally had very high expectations for "Pet Hospital", and even planned to hold a celebration banquet tomorrow.

But this data can't be seen at all......

Guo Nan's eyes looked at the computer again, and an idea suddenly came to his mind.