"Is that you?"

Nie Wei looked at the person sitting next to him with a surprised face, the other party's expression was similar, and in the next second, even someone couldn't help but be happy, who would have thought that he would meet an acquaintance so coincidentally and sit together.

It turned out that sitting next to Nie Wei was Fan Binbin from the same company.

"Are you going to report to Hong Kong?" Seeing Nie Wei, Fan Binbin immediately thought of Cheng Long's new movie and confirmed curiously.

"That's right, you. Nie Wei nodded, and at the same time asked Fan Binbin.

"I'm also going to make movies. Fan Binbin smiled and replied.

"That's a coincidence. Nie Wei was also happy, it was quite a coincidence that there was no agreement to sit together on the same plane, but I didn't expect that even the purpose of the two people flying to Hong Kong was similar.

"What's more coincidental, aren't you making a movie with Cheng Long? Guess who I'm making a movie with?" Fan Binbin suddenly thought of something when he heard Nie Wei's words, and immediately asked with a smile.

"Guess?" Nie Wei was confused, thought about it, and replied, "It won't be Brother Cheng Long." ”

"Not true. Fan Binbin shook his head.

"Then I really can't guess, sister, why don't you give me a hint?" Nie Wei asked with a smile as he retreated.

"Ahem, okay then, I'll give you a hint, it has something to do with Cheng Long. Fan Binbin looked at Nie Wei deliberately making a pleading expression, was amused, and then gave a hint along the way.

"Is it related to Cheng Long?" Nie Wei's head suddenly turned when he heard the hint, and soon he found a clue from a movie.

"Is it the name of the room?"

"Huh!?"

Fan Binbin's expression was very surprised, and he looked at Nie Wei with an incredulous expression, he didn't expect him to be able to find the answer so quickly, you must know that Fang Group Ming's reputation is not obvious at all now, and it is only a little popular in Hong Kong, and it is mainly influenced by the superstar aura of his father Cheng Long, and the key is that Fang Group Ming doesn't even have a formal work now, and the movie she participated in is still the other party's debut.

In this way, he can be called by Nie Wei's name, how can Fan Binbin not be surprised.

"How did you guess that? Could it be that you know the name of the Fang group?" Fan Binbin was surprised, and immediately asked suspiciously.

"I don't know, but Cheng Long and I are going to film, and I have learned a little about him, knowing that he has a son who is going to make his debut in a movie, and you gave me that hint again, which makes it really difficult for me not to associate them together. Nie Wei spread out his hands and made a helpless expression, and replied with a smile, as if it was too natural for him to think of the answer.

"You're smart. Fan Binbin snorted lightly and acquiesced to Nie Wei's statement.

The two chatted for a while, and then the plane took off, and soon rose to the stratosphere, and in a steady flight, Nie Wei opened the magazine he had just read again, and continued to read with interest.

However, Nie Wei's actions made Fan Binbin on the side complain a little, you said that a big beauty is next to you, why do you just stare at the magazine in your hand, is the model on it as good as me?

Of course, the origin of this little complaint mainly stems from Fan Binbin's attention to Nie Wei.

You must know that Nie Wei's status is rising rapidly, but he is not the nameless young man who still needs to rely on her to make scandals to enhance his fame, his identity has changed, in just two years, he has come from behind and become the person he must look up to, the most important thing is that Nie Wei's popularity is not only higher than hers, but the upward momentum is still very violent.

Thinking of this, Fan Binbin couldn't help but sigh with self-pity in his heart.

"Nie Wei, why are you interested in women's clothing?" Fan Binbin quickly adjusted his mentality, and took the initiative to talk to Nie Wei without saying anything, although it was a chance encounter, Fan Binbin was still happy to restore the familiar relationship before.

The beauty took the initiative to talk, and Nie Wei also put down the magazine in his hand and replied: "It's not women's clothing, but a little interested in fashion." ”

"What do you say?" Nie Wei's words made Fan Binbin stunned, and then asked curiously.

"Giorgio Armani spent two million on product placement in Cheng Long's new film, making me wear only the clothes they provide in the new film. Nie Wei explained, in exchange for Fan Binbin's exclamation.

"Are you saying that Armani offered to pay you to wear the clothes they provided in the movie?" after exclaiming, Fan Binbin only thought that he had misheard, and asked again to confirm.

"Maybe it was a very pleasant relationship with the Golden Horse Awards last time. Nie Wei smiled, not caring about Fan Binbin's skeptical attitude, in fact, he was also surprised when he got the news.

But at that time, Nie Wei quickly figured it out, now is not six or seven years later, international brands have established a brand concept in the hearts of the Chinese people, and now when the official European and American brands are competing to enter the mainland market, every opportunity can not be missed, and with the good cooperation between the Golden Horse Award and Nie Wei, the other party naturally wants to take a step closer, which has contributed to this cooperation.

However, this matter falls on Fan Binbin's side is a big news, for actresses or all celebrities in these years, endorsements are also graded, the best is naturally international brands, followed by cars, jewelry and other noble items, then cosmetics, shampoo, as for those snacks, snacks and drinks are ranked last.

The stratification of this grade is not to see the endorsement fee, but to look at the quality of the endorsement, after all, the star who endorses the spicy strip and the star who endorses the car stand together, and the grade is instantly distinct.

Therefore, the number of high-quality endorsements of celebrities is often an important data for identifying the quality of celebrities.

"I really envy you, this can be regarded as bringing money into the group, Brother Cheng Long must add drama to you. With envious eyes, Fan Binbin said jokingly.

"Do you think I'm not busy enough?" Nie Wei also replied with a smile, but Fan Binbin was right, bringing capital into the group, but this fund not only includes Armani, but also has a more important thing for Nie Wei, that is, the first product of the mineral water factory he planned to form with Zhou Aiguo has finally come out.

Although Zhou Aiguo is in charge of production, Nie Wei is involved in the design of the bottle to the packaging, and even the content and final pricing, and the bottle of this mineral water comes from Nie Wei's design.

Nie Wei's design concept is very simple, that is, to distinguish it from most of the mineral water bottles on the market, so that it can appear special, more characterful, and more selling price, and be favored by the public.

Therefore, Nie Wei did not use the old-fashioned mineral water bottles that are common on the market today, but changed to a straight bottle without patterns, and only designed an arc at the mouth of the bottle for easy reference, which is more like the straight water cups sold online in the future.

In the article on the trademark, Nie Wei is also different from the current stage of the water plant, and now the mainstream concept is to stick a circle of footsteps on the bottle body, and then print the big words of their own brand on it, this approach is not wrong, at the beginning it is indeed very quick to promote their own brand, but now everyone is doing this, it is nothing more than changing the background pattern and changing the name of the factory, this practice is a bit of a public.

So Nie Wei went the opposite, the bottle body is minimalism, then the brand trademark is also minimalist, different from the current market in the bottle around the plastic practice, Nie Wei chose a sticker, and it is a translucent sticker, a long and thin one, which happens to match the length of the bottle.

Then there is no need for any fancy pictures, engraved with the logo of the mineral water plant and the name of the product, and then the rest is some water content and brief shelf life, etc., the style is quite concise.

And when this suggestion was put forward by Nie Wei, it was also greatly opposed by many people, especially the deputy manager sent by the government, and even shouted the words 'children are fooling around' directly in the conference room.

In his opinion, which water plant is not posting its own product name advertisement, for fear that others will not see it, how can there be a trademark and product name like Nie Wei, so simply engrave a trademark and product name, and the rest are all some necessary signs, no pattern, how can this be attractive?

It's a pity that although he doesn't want to pass Nie Wei's plan, but Zhou Aiguo and Nie Wei's shares together have the absolute right to speak, and in the end, Nie Wei's plan was passed by coercive means.

However, there are a lot of dissatisfied people below, especially the deputy manager, who even secretly reported to the government, hoping that they can take back the agency of the mineral spring, and don't let Nie Wei, the father and son, take resources to 'fool around'.

But it's not nonsense, only the result can be judged.

Soon, the first batch of mineral water, named 'Ice Spring', was launched in major retail outlets, and the sales were average in the first few days, but as time went on, everyone found that the sales of this mineral water had risen steadily, although the increase was not large, but it was indeed rising every day, which surprised everyone.

However, when the market research report was placed in front of everyone, everyone looked at Nie Wei with admiration and admiration.

Because the survey report shows that the main reason for people's initial purchase intention is the design of the bottle.

"It was beautiful, I spotted it at a glance in a pile of mineral water. ”

"It's a very clean design, without those fancy advertisements and background pictures, I suddenly feel that the bottle of mineral water in my hand is of great quality. ”

"When I took out this bottle of mineral water from the refrigerator, the next second I was suddenly conquered by a layer of mist that appeared on its bottle, this bottle of mineral water is really good-looking!"

These are all evaluations from passers-by and the Internet, Nie Wei's choice of minimalist style is undoubtedly correct, this batch of mineral water can stand out in a bunch of products, I have to say that most of the credit is in the 'eye' point, it can also be said that Nie Wei's credit.

And then the evaluation of drinking water seems to be mixed, but the word of mouth is two extremes, those who like it very much, and those who don't like it don't even want to drink the second sip.

"It's so cool, it's like drinking a carbonated drink, but it's the taste of water, indescribable, and it's even more refreshing when chilled!"

"Very peculiar feeling, I was not used to drinking at first, I put it in the refrigerator after two sips, the next morning I was thirsty, I forgot about the cold water, I had to pick up the half bottle of water, and drank the second sip with an unhappy feeling, but I found that it was not as bad as I felt yesterday, I drank it one by one, I slowly liked this taste, and even in the end there was an addictive feeling, which was so unexpected, but I want to say, I like it very much!"

"It's astringent, I don't want to try it anymore. ”

"The price is a little expensive, but I heard that it is very good for the body, it is really fake, I hope it is not a lie." ”

"My classmates asked me where I bought this water, and I instantly became the center of attention. ”

The evaluation is good, the sales are even more gratifying, the first batch of mineral water named 'Xibai' quickly became well-known in the local area, and rapidly spread fame in the province, similarly, the star water plant also followed the product, and gradually became famous.

And the second part that Nie Wei prepared was to start advertising, ready to open the national market, but there are also skills in swiping advertisements, and Nie Wei feels that the highest benefit is undoubtedly to do product placement in some popular movies.

Advertising across the country must also be played, but product placement must also be done, and the two-pronged approach can open the sales of products faster, just like this time, Nie Wei knew that the box office of "New Police Story" was very good, so he deliberately asked Zhou Aiguo to come over with money to advertise.

In the end, the two parties signed a contract to give this batch of 'Xibai' mineral water no less than three shots in the movie, and the picture duration will not be less than eight seconds, and Zhou Aiguo needs to pay only 800,000 yuan of Huaxia coins.

800,000 seems like a lot, but in fact, compared with the advertisements in the provincial TV station, this advertising fee is estimated to last less than a week, but when it is used for movie placement advertising, the effect will definitely be unexpected.

I have to say that the price of product placement advertising in this year is cheap enough, and it can't be compared with the hundreds of millions of yuan in the future, Nie Wei also believes that the 800,000 flowers will be worth it, and it will be worth a lot.

Retracting his thoughts and finding that Fan Binbin was looking at him, Nie Wei smiled embarrassedly: "I'm distracted, I'm sorry." ”

"It doesn't matter. Fan Binbin smiled, and then his complexion changed suddenly, leaning towards Nie Wei, a fragrance of roses soon and clearly entered Nie Wei's nasal cavity, and soon her lips were almost close to Nie Wei's ears, and the heat of the exhaled breath even penetrated every pore around Nie Wei's ears, making Nie Wei feel itchy and uncomfortable, but there was a feeling of reluctance to distance himself in his heart.

I have to say that this is a very attractive woman, but Nie Wei immediately got rid of the thirst for desire in the next second, turned his head, and distanced himself from the girl.

"You're not going to kiss me, are you? Nie Wei deliberately said in a joking tone.

"Nonsense. Fan Binbin's face turned red, and she also felt that the action just now was a little too intimate, and immediately explained: "I just want to ask you something important." Speaking of this, Fan Binbin had a rare serious face, and looked at Nie Wei with very serious eyes.

Oh? Nie Wei is curious now, what can make Fan Binbin pay so much attention? )