Chapter 543

The situation is dire. Since the creation of Time and Space Music, record companies, including Shenlong, have blocked and suppressed Time and Space Music, but they are fighting on their own, and they can't stop the surging Time and Space Music at all.

However, when they twisted into a rope, the power suddenly exploded. From album sales to commercial performances, and so on, all aspects have created obstacles for time and space music, and won many concert venues and commercial performance places at once, even including variety shows on TV stations. As a result, the commercial activities and publicity activities of time and space music had to be greatly reduced. Sun Zhaofu was a little worried, these are the jobs he is responsible for, the creation time of time and space music is still short, although he has successfully engaged in a good relationship with some aspects in this year, but compared to these old music companies, it is still a lot worse.

"Don't worry. Zhang Deqiang suddenly said: "Actually, we don't need to worry at all, we have good songs and albums, why can't we sell them? We have popular singers, why can't we hold concerts? They create pressure on us, why can't we put pressure on them?" "Create pressure on them?" Zhou Ke was stunned. Zhang Deqiang nodded: "The four of them have formed an alliance, and we only have one ally, Wheat Field Music." There is a lot of difference in strength, so why don't we have a new relationship? The relationship between Ye Dong and Huashi seems to be good recently......"

Zhou Ke's eyes lit up, Huashi is definitely a strong partner, it can be said that it is much stronger than these music companies, and it has official backing. If China Television can support the side of Time and Space Music in the competition between the two sides, the pressure on Time and Space Music and Wheat Field Music will undoubtedly be reduced a lot.

However, in the blink of an eye, he sighed lightly: "Ye Dong has a good relationship with Huashi recently, but they haven't come out for time and space music in this competition." Shenlong Records has been on the side for so many years, and the foundation of cooperation with China Television is even deeper, basically every music company has cooperated with China Television, and China Television has no reason to stand on our side and offend them. ”

"I thought I could try. Ye Zheng suddenly said: "Huashi did not express its position in this battle, which shows that in its heart, the status and value of our two sides are similar." Then, as long as we come up with enough interests to impress China Vision, there is no reason for China Television not to stand on our side. Moreover, we do not need China Television to become our strategic ally, as long as we can give us some appropriate assistance within the scope of our ability to help us stabilize the domestic market. There are also overseas markets in the Asian region, which will be planned later. ”

"But what do we do to impress China Television? China Television is not a music company, so we can't impress it with songs. Zhou Ke said: "You can't just stuff money, right?" "It's not difficult, let me talk to them." Ye Zheng's expression relaxed, and said with a smile: "The TV station is not a music company, and it doesn't need things from a music company, so it needs the things that the TV station needs, and the most important thing is a good program." Also, doesn't China Television invest in filming TV dramas every year? It seems that in the past two years, the ratings of the TV dramas that China Television has invested in and filmed have not been very good! If I go at this time, I take the scripts of a few TV dramas and the planning books of a few more programs, I don't know what will happen......

He has so many resources in his brain, and there are many things that are excellent and he doesn't plan to use them, and it would be a pity if he didn't use them as bargaining chips to win over allies at this time. Every person and every organization has what they urgently need, and if they invest in what they like and provide enough benefits, there will be no cooperative relationship that cannot be established.

Ye Zheng sat in Chen Hua's office, Chen Hua's face was full of apologies: "Ye Zheng, we know that Time and Space Music is facing some difficulties now, and personally, I really want to help you." However, I am only the manager of the variety show department of China Television, and in our variety show department, many things cannot be decided by me alone, and this kind of thing that involves the position of the entire China Television is not something I can express my opinions on. ”

After a pause, she continued: "I might as well tell you the truth, in the past two days, there have also been people from Shenlong and Baina who have come to Huashi, and the purpose is almost the same as the two of them. But we have also rejected some of their requests in consideration of you. However, China Television will not take suppressive measures against them because of you......"

"Stop!" Before she finished speaking, she was interrupted by Ye Zheng, Chen Hua was slightly stunned, and saw that Ye Zheng's face was calm and calm, with a smile on the corner of his mouth, and said: "Sister Chen, do you believe that in this competition, our time and space music and wheat field music will be the final winners?"

Without waiting for Chen Hua to answer, he continued: "Moreover, Sister Chen, we are not here today to persuade China Television to stand on our side to suppress other companies, otherwise it will not be just our time and space music side, I will invite the people of Wheat Field Music to come together, and then we will go directly to Mr. Shao, the director of China Television." Ye Zheng smiled and said, "Come here, I just want to ask you to take a look at this thing......" He said, Zhou Wen, who was standing beside him, took out a document and handed it to Chen Hua with both hands. "What?" Chen Hua was slightly stunned, took the document in his hand, and saw that on the first page was written the "Where Are You Going, Dad" planning book. Chen Hua opened it and looked at it, Ye Zheng said, "This is part of an entertainment program planning book, called "Where Are You Going, Dad", if China Television is willing, we can talk about the cooperation of this show." I can guarantee that the ratings of this show will definitely not lose to "I Am a Singer". ”

"Oh?" Chen Hua raised his head to look at Ye Zheng. The ratings of "I Am a Singer" have stabilized at around 2.5, ranking first in Asia. In this case, Ye Zheng dared to say that the ratings of this entertainment program exceeded 2.5, and Chen Hua did not believe it. Ye Zheng explained: "The positioning of this show is a parent-child outdoor reality show, this type is still relatively rare in the current variety shows, and there are only a few, and the ratings are very bleak, and ordinary families are generally invited to do entertainment activities." This status quo is like a singing talent show, we don't go low-end, we continue to go high-end. is not to invite ordinary families, but to invite those stars who are loved by everyone to bring their children to do the show. ”

"Show?" asked Chen Hua. Isn't it just a show for celebrities and their children to do activities?" Ye Zheng denied: "You can take a closer look at this part of the planning book, my purpose is not to show off the life gossip of Xing Dad and the second generation of stars, but to show the parents of the younger generation a life education encyclopedia." The fast-paced life of the city makes it difficult for parents and children to have the opportunity to share the joy of family, and it is my starting point to use such a program to guide the post-80s and post-90s groups, the care of the family for their children, the celebrity effect and cute children to attract the audience, and the resonance with family affection. ”

"...... like this" Chen Hua was moved by what Ye Zheng said, flipped through the planning book in his hand, took a general look, and wanted to know the details of this plan. But how could Ye Zheng come up with all the detailed planning plans. However, the information Ye Zheng took out also had a general description of this show, and she felt that this plan was very good, so she said: "I will report to the above, and I will also hold a meeting soon to discuss this matter and give you an answer as soon as possible." "Yes, I'll sort out the detailed plan another day, and if you're interested, bring it back to Sister Chen." Ye Zheng smiled, and then gestured to Zhou Wen, Zhou Wen took out another document and handed it to Chen Hua, Chen Hua was stunned and had to take it. Ye Zheng smiled: "In addition to "Where Are You Going, Dad", I also have a program idea here, Sister Chen, take a look at ......"

"A Bite of China", of course, is "A Bite of China". The plan that Ye Zheng came up with is exactly this show. In that year, after the premiere of "A Bite of China" on CCTV, it attracted widespread attention from the society and had a huge impact on audiences of different ages. "Documentary?" Chen Hua said after looking at it: "This does not belong to our variety show department, it belongs to the director of the film and television department." But your idea for this documentary is really good, and I think it should be successful. It's hard to imagine where all these ideas come from. When it comes to TV shows, it's getting harder and harder to get good new ideas. Some ideas may seem good, but they can be difficult to implement. But both of your shows, both creatively and feasibly, are good. ”

"Of course, if I don't have confidence, I won't show it to Sister Chen. Ye Zheng said with a smile: "As long as China Television can do a good job in these two programs, I guarantee that the ratings and attention of these two programs in the same type of programs will rank first in the country or even in Asia." The naming fee income, advertising revenue, network copyright fee, etc., which will be brought by it, will be a huge amount of money. "Well, we will seriously consider it, as for this "A Bite of China", I can take you to the film and television department Manager Qian to talk about it. Chen Hua said that she was more optimistic about the two programs that Ye Zheng came up with. Of course, she is most concerned about "Where Are You Going, Dad". It's just that although she thinks the show is creative, she doesn't think it will be as good as Ye Zheng portrayed.

But she remembered that before "I Am a Singer" was broadcast, she didn't expect the show to be so popular. The result became as popular as Ye Zheng said, and Ye Zheng now confidently said that these two shows would become popular, and she faintly believed what Ye Zheng said.

The four music companies have formed alliances, and the breadth and depth of the cooperation is staggering. Even ordinary people can mostly analyze their purpose from it. It's just that when most of the people haven't sniffed out the deeper meaning from these news, Time and Space Music released two more messages one after another.

On May 1, Time Music announced that Zhou Ke, who was originally the production director of Time and Space Music, stepped down and only served as vice chairman, deputy general manager and music director. Time and Space Music hired Zhang Deqiang as the production director with a high salary. On May 2nd, Time Music and Wheat Field Music jointly announced that the two sides have reached a series of latest cooperation agreements and will carry out deeper cooperation. Wheat Field Music will give the most full support to Wheat Field Music in all aspects, and Time and Space Music will also give a lot of support to Wheat Field Music, including sharing the copyrights of some of the songs that have been released with Wheat Field Music, and will continue to provide some new works to Wheat Field Music. "The music industry is in turmoil, and six music companies have formed an alliance!"

In the first issue of the May issue, Contemporary Music introduced the changing situation in the music industry with such a headline, and analyzed the reasons in depth. The sudden rise of time and space music has broken the original music market environment and disrupted the already stable competitive order with an irresistible violent force. Quickly snatched a large market share of Chinese music from these music companies, and by April, the combined market share of the two music companies, Time Music and Wheat Field Music, had exceeded the 60% mark. And time and space music itself has reached 45%, which can definitely be said to occupy half of the music market.

In less than a year, Time and Space Music has caused at least a billion losses to these music companies. Reflected in the aspect of space-time music, the market value of space-time music has skyrocketed from only 25 million when the company was founded nearly a year ago to more than 3 billion, and this number is still growing rapidly, and some people even predict that if space-time music continues to develop at this speed, the market value of space-time music will exceed 10 billion in two or three years when this group of new stars will grow into world-renowned singers in two or three years!

Naturally, these music companies, including Shenlong Records, could not sit idly by and let their hundreds of millions of profits be snatched away by Time Music and Wheat Field Music. However, they each act individually, and each music company can hardly pose a threat to the alliance of Time Music and Rye Field Music. Time and Space Music has created a group of dazzling new stars, and the shortcoming is the lack of experienced veteran singers, and there is still only Xu Meitang as a veteran singer, if you count Liu Na, who signed a contract recently, there are only these two people. But this shortcoming was made up for by Rye Field Music. In the past few months, Time and Space Music has come up with an album for each of the two pillar singers of Wheat Field Music, and both albums have achieved good results that have exceeded 2 million sales.

Time and Space Music and Wheat Field Music have formed a good cooperative relationship to make up for each other's shortcomings. In other words, Time and Space Music is growing up through the cooperation with Wheat Field, quickly laying its own foundation, waiting for itself to have a group of veteran singers with rich experience and qualifications. And Wheat Field Music has also tasted many benefits from the cooperation with Time and Space Music, even in terms of market share, Time and Space Music has also grabbed the market of Wheat Field Music, but in terms of profit amount, Wheat Field Music's income has been increasing.

They have deeply realized the benefits of cooperating with Time and Space Music, and have become enemies of other music companies to a certain extent, so after these music companies announced their cooperation, Wheat Field Music can only carry out deeper cooperation with Time and Space Music, so as to stabilize the relationship with Time and Space Music, and the two sides will work together to bring down each other's alliance. In that case, even if the music of time and space enjoys most of the fruits of victory, the music of the wheat field can share the huge benefits.

In short, an alliance between the two sides has been formed. The entire Chinese-language music scene has formed two opposing forces. All they have to do is use all they can to knock the opponent down, and then the winner will share the price paid by the loser. At the end of April, Shenlong Records launched two new albums, one of which is from Li Nan, who is still active on the stage of "I Am a Singer", which are two albums carefully created by Shenlong Records, and the quality of the songs is absolutely high. The channels of the four companies are being hotly promoted, and the response is very enthusiastic.

Especially Li Nan's album, the estimated sales date is in mid-May, but it was advanced to May 10 because of the enthusiastic expectations of fans. An album was sold after less than half a month of publicity, and according to the market reaction, many musicians predicted that the album would probably exceed three million sales, or even create better results. And another album is likely to reach a high sales of 2 million. At the same time, Baina, Peacock Music, and Blue Dream Records also launched their own promotional activities for new albums. At the same time, the number of albums promoted by the four companies reached six! Shenlong Records and Baina each have two, Peacock Music and Blue Dream Records have one each! The six albums will be released and sold on May 10 at the earliest, and the latest is expected to be at the end of May. "Hot May!

They will start the battle with the wheat field of time and space with six albums!" An analyst from an entertainment newspaper wrote: "I believe that these six albums are all carefully created by their original company and have been highly anticipated by the company, and the quality should not be doubted." Now, these six albums will be jointly promoted and sold through the channels of the four companies. A lot of people don't have an intuitive impression of their sales funnel, so I'll explain it briefly here. These four music companies were originally first-class music companies in the Chinese music industry, and their channels and markets were naturally relatively wide, but their focuses were different. And when they join forces, their channels and markets will cover the whole of Asia and extend to the whole world!"

The analyst continued: "This is undoubtedly very, very big pressure for time and space music and wheat field music. Time and Space Music was not long after its creation, although in China, their market share has exceeded half. But in China, in other parts of Asia, in the comparison of the share of the six companies, this figure will drop to less than 30%, while in Europe and the United States, the influence of time and space music is still very, very limited. Su Momo and others, who are well-known in China, have never heard of it abroad. In the past, the market of wheat field music was mainly in China and East Asia and Southeast Asia, and its influence in Europe, America, Central Asia and West Asia was also not very large. ”

In the end, he concluded: "So, we can conclude that no matter who wins or loses this war at home, their competition in the foreign market will end in the defeat of time and space music and wheat field music." The lack of background and the lack of market coverage are their fatal flaws. "Look at this comment. Zhou Ke handed Ye Zheng a newspaper, which was published by this analyst. At this time, in Ye Zheng's office, there were four people sitting. Ye Zheng, Zhou Ke, Sun Zhaofu, Zhang Deqiang.

Ye Zheng took the newspaper in his hand and looked at it, and nodded: "That's right, many people can see this." Our market is in China, out of China, our market has shrunk sharply. Outside of Asia, we have almost no music market now. "As a long-established large-scale music company, Shenlong, Maitian, Baina, the overseas market of this kind of music company is definitely not to be ignored. Not only are local singers promoted and sold overseas, but their companies also have contracted singers from Europe and the United States.

And over the years, every music company has one or more overseas music companies with good cooperative relations. Outside of Asia, they definitely have a lot more market channels and support than time and space music. "Overseas, they have more markets and power than we do. So we have encountered greater resistance to the opening of our market. Zhou Ke frowned and said: "There is also a problem with the sales of the album, and they can't directly interfere with this." But lately, their album campaigns in Asia and overseas have been doing a lot of work, which has covered up our publicity and caused a lot of damage to album sales. ”

Where did all these ideas come from? When it comes to TV shows, it's getting harder and harder to get good new ideas. Some ideas may seem good, but they can be difficult to implement. But both of your shows, both creatively and feasibly, are good. "Of course, if I don't have self-confidence, I won't show it to Sister Chen. Ye Zheng said with a smile: "As long as China Television can do a good job in these two programs, I guarantee that the ratings and attention of these two programs in the same type of programs will rank first in the country or even in Asia."

The naming fee income, advertising revenue, network copyright fee, etc., which will be brought by it, will be a huge amount of money. "Well, we will seriously consider it, as for this "A Bite of China", I can take you to the film and television department Manager Qian to talk about it. Chen Hua said that she was more optimistic about the two programs that Ye Zheng came up with. Of course, she is most concerned about "Where Are You Going, Dad".

It's just that although she thinks the show is creative, she doesn't think it will be as good as Ye Zheng portrayed. But she remembered that before "I Am a Singer" was broadcast, she didn't expect the show to be so popular.

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