60 million productions, usually about 10 million publicity.

Because big productions will definitely enable big stars, with big stars, it is equivalent to saving 10 million publicity costs...

As a result, Lu Xiaoran said that he would smash 20 million propaganda?

Crazy?

The publicity fund of "Hero" is only 20 million!

"Can you come up with 20 million?"

The promoter of "Rescue Mr. Wu" is still Orange Image, and according to convention, the promoter needs to pay the publicity funds in advance...

In Zhong Lifang's view, Orange Image is actually Lu Xiaoran's personal studio, it's okay to make a small fuss, and take out 20 million yuan to pay for publicity funds?

“… 200 million yuan may be a bit of a struggle, but it is not a problem to come up with 20 million yuan! Besides, our company only leads the publicity, and it does not mean that we are the only one responsible for publicity. ”

Lu Xiaoran said with confidence.

……

Of course Lu Xiaoran is bragging!

can't be completely empty words, Orange Image can indeed draw more than 20 million funds...

Also, leading propaganda and independent propaganda are two different things, Lu Xiaoran estimated that Orange Image only needs to pay 8 million at most.

"Border Storm" was a big hit, and Orange Images, as a big promoter, also became a little famous, and received promotional invitations for several movies.

But that's about it.

The advertised list can only guarantee the daily expenses of the company...

It's still not as good as the income from TV series investment.

Last year, the drama "Latent" directly brought more than 4 million revenue to Orange Imaging - only accounting for 10% of the investment;

"Snow Leopard" is even more powerful, after Runshi Rongguang got the first payment of Mango Channel, he directly remitted the account to Zeng Guangxian, about 3 million - this is still the first batch of accounts for a round of exclusive broadcasting rights...

TV stations buy dramas, especially the first round of broadcast rights, and generally pay for them in three installments:

Deposit, one-tenth of the production cost;

After getting the master tape, pay the remaining half;

After the TV series is broadcast, if the response is particularly good, it will be happy to check out, but what if the response is not good?

Then rely on the account - the TV station is Party A, and you have no good way to rely on it...

Fortunately, the quality of "Snow Leopard" is not something to worry about.

You see, the two TV series, plus the two projects of "Black Fox" and "Confrontation", in just one year, Orange Imaging has achieved the transformation from a serious shortage of book funds to an eight-figure circulating fund!

Therefore, Zeng Guangxian has always been very enthusiastic, and all kinds of side knocks urged Lu Xiaoran to hurry up and prepare for a new TV series...

How can Lu Xiaoran have time, all his thoughts are on "Rescue Mr. Wu"!

Fortunately, Zeng Guangxian is not the kind of person who is short-sighted - to make a successful movie, the output value of the orange image is much higher than that of the TV series!

Moreover, the largest source of funds for Orange Imaging is still Lu Xiaoran.

He is too popular, at the end of the year, a bunch of commercial activities, what shopping mall opening, real estate opening, 800,000 a one, go to the scene to cut the ribbon, accompany to say a few good words, and the funds will be directly credited to the account!

Even though Lu Xiaoran is already very restrained, but... This money is so easy to make, and people give money according to the after-tax rate, there is nothing wrong with it...

couldn't help but run for a month, and directly received more than 10 million yuan!

And with his popularity, the people he made friends with were some industry bigwigs and celebrities...

It's no wonder that those celebrities are arrogant and refuse to be thousands of miles away...

It's easy to create the illusion that you're one of them...

This is just an occasional job, and the salary, endorsements, advertisements, etc. are not counted...

Anyway, Xiao Luzi can't look down on that bit of rent money now.

However, Zeng Guangxian directly rejected the request to let Orange Image fight this tough battle, his reason is very simple: "Eight million is not a small amount of money, once it is withdrawn, the company's liquidity will directly fall into shortage, and we will not even have the money to pay employees' salaries!"

"First of all, the publicity we paid in advance, after the movie is released, it will be made up to us..."

"I know, so, you said that the company can carry out a propaganda business, I have no objection, eight million... It's too much!"

"Or... How many donors are we looking for? Didn't I sign a lot of endorsements?"

Zeng Guangxian couldn't understand this kind of thought: "Why do you have to lead the propaganda of our company? This is 8 million!"

"I have to give people the feeling of being broken, otherwise how can investors believe me?"

“… You've been looking for Jiang Wen, and you still think this movie can be built according to your ideas?"

"Why not?

“… You'll know when the time comes... Don't blame me for not reminding you, Wang Zhiwen is very idle. ”

Lu Xiaoran thought about it and shook his head: "Wang Zhiwen is too gentle, let's Jiang Wen!"

Actually, Xiao Luzi also has an idea:

If Jiang Wen was 100% obedient to himself, this matter would be boring.

He was really looking forward to Jiang Wen making a fuss.

If artistic creation wants to be extreme, it needs a stirring spark and a passionate struggle mentality, which is also what he lacks, and Jiang Wen is too surging in this regard, he is always full of challenge at any time, and ruthlessly criticizes everything that does not meet his own standards.

Two directors with very different personalities are together, just to make up for each other's shortcomings, creating a benign and mutually stimulating chemical reaction, I'm afraid that Jiang Wen won't care about this movie...

At this time, the office door was pushed open, and Zeng Guangxian's assistant walked in, looking excited, but polite: "Mr. Zeng, Lu Dong, Teacher Jiang Wen is here!"

“… Huh? Did he come personally?"

"Yes, I still have the script in my hand!"

What do you mean?

Lu Xiaoran looked at Zeng Guangxian, who almost laughed: "... He must have changed the script, you go check him!"

……

Sure enough, as soon as Jiang Wen saw Lu Xiaoran, he directly handed over the script: "Your book story is a bit interesting, but I think it can be more interesting, so I changed it..."

"Huazi's character lines are not very interesting, and the style is too weak, to strengthen the style, to have foul language, also, those accomplices need to design more details, the characteristics of other characters in the middle of the script are seriously insufficient, to write background information for a few of their brothers, to highlight everyone's different personalities..."

Lu Xiaoran was stunned, it was the first time he had met this kind of actor!

I took the script and read it carefully...

really wrote a bunch of things densely, added a bunch of horse-stepping people, Huazi changed from a bandit to a horse bandit...

“… What do you think?"

Lu Xiaoran nodded: "It's good..."

"You're in favor of that, too?"

"It just doesn't fit the tone of this play!"

"How?"

"I did a detailed data analysis, and then sent these materials to Mr. Shu Ping, he wrote 80% of the script to restore the real situation at that time, if you want to change it like this, how to make the movie? The tone has changed, we want realism, not romance!"

suddenly remembered Feng Xiaogang's evaluation of Jiang Wen: Jiang Wen's biggest problem is that he is too talented, and he must refrain from being too talented.

People who are too smart just have too many ideas and are prone to complicate simple things.