Chapter 39: The Rules of Public Relations (1/7)
"Donkey Gets Water" is not a twist drama, the original drama is to Lehui, and the two directors Zhou Shen and Liu Lu are not the directors of twist...
However, Beijing's drama circle is very small, and the original drama of "Donkey Gets Water" is very famous, adapted into a movie, and Zhang Chen, who is twisted, volunteered to help distribute and publicize...
What I'm looking for is, of course, is an orange image.
After watching the whole film in the screening room, Zhang Jin had an estimate in his heart: a box office of 100 million at most...
Without him, the theme is a bit of a grey, satirical comedy.
And in December, there will be "Taiping Wheel (I)", "My Morning Girlfriend"...
There is basically no chance, but the problem of recovering the cost is not big - the cost is too low, 6 million will be filmed, and the only beautiful shots are sprinkled with garlic flowers...
Besides, this movie is at least a good movie, regardless of whether the drama is heavy or not.
Then take it, and the theme of the propaganda is 'tell you a joke, don't you cry!' - the expectation is very low, 30 million box office...
On the other hand, "Love Saint" is full of dark horses!
What is a dark horse pan?
It's just that I vaguely feel that it can sell well...
"Love Saint" is a comedy movie, the plot is relatively complete, the stalk is good, although the actors are not well-known, they are basically comedians who have emerged in "Happy Comedian"...
The starring role is Xiao Yang...
We all know that comedy is easy to be a hit.
As long as the review is good, it can basically be a big seller.
However, the offensive of "One Step Away" is too fierce, Jiang Wen + Uncle Ge has the confidence of "Let the Bullets Fly", and "One Step Away" is highly anticipated!
Not to mention anything else, Wanda directly issued a billion guaranteed issuance!
Pressed behind it to be released, I can only bet on a bad reputation...
......
At the end of each year and the beginning of the following year, the results of the major film awards in North America are announced one by one, and different awards are awarded every day, which has been going on for more than three months.
It's called awards season...
How often are awards presented during this period?
"Gravity" won 7 best directors in one day, Lu Xiaoran can't go to each of them, he has no doppelganger skills, he can only listen to the opinions of the public relations team, and pick one of the most famous such as the Boston Film Critics Awards...
Lu 15 - Converted to US dollars, he saw it, he originally thought that public relations would throw money at the media and let them help applaud, or study "Crash", make a DVD and mail it to the judges...
It's all done like this, and you can find it on the Internet!
David Fink sneered at his nostrils and said a bunch of things, which summed it up: in the end, the PR strategy is to elevate himself and belittle his opponent by the way.
"Gravity" has an absolute advantage - the box office tops all nominated films, the problem is that many judges don't go to the cinema to watch movies at all, so special people must be organized to screen the judges one by one...
When David Fink said this, Lu Xiaoran was a little wooden...
More than 6,000 people, screening one by one?
Not to mention money, there is not enough time!
Faced with such doubts, another member of the public relations team, John Hodzis, patiently replied: "First of all, we divided the judges into three groups, those over 80 years old, don't care, they will definitely not vote for "Gravity", feminists don't care, they will definitely vote for "Gravity", and the rest is the goal of our strategy!"
"Wait, feminism? What does Gravity have to do with feminism?"
"Of course it matters, "Gravity" has a high box office, and the protagonist is a woman, which means that actresses can enjoy the same treatment as male actors..."
Daniel Katz explained: "Recently, there has been a lot of affirmative action in Hollywood, and they think that actresses are paid much less than male actors, and they demand the same treatment! As far as we know, Ms. Sugar took 5% of the global profit share on "Gravity", which is a good publicity stunt!"
Lu Xiaoran looked at Tangtang, who listened to the translator's words with relish...
No, she gave up the basic salary!
This thing doesn't stand up to scrutiny!
Who cares about your process, we just need the result - Ms. Sugar won a $20 million salary from "Gravity"!
"Gravity" is a film that respects women, and we must support it!
"Also, this year's black movies are generally sluggish, and you're Asian, which is our advantage!"
So, if there are black people, we Asians don't have cards?
Is that what it means?
This Nima is Oscar!
“... So what am I going to do?"
"Just let us do it!"
As for belittling opponents ...
That's really hard to say, accusing the other party of religious beliefs, accusing the other party of private morality, three wrong views and so on, and by the way, buttoning up the hat of anti-Semitism...
Anyway, you can imagine the sewage, don't deduct money from people!
It's a big deal, apologize!
However, this year's Oscars, Lu Xiaoran did win a lot - this Oscar is the "whitest" since 1998, of which the 20 nominees for the four acting awards are all white, and the Oscars have been criticized by "racial discrimination" and many other criticisms.
The most expensive thing is to get in the newspaper...
If someone nominates you or gives you an award, you have to publish it in the newspaper to thank them for their insight!
Normally, it would be published in big newspapers like The New York Times and the Los Angeles Times, and the price of a page would be $250,000...
But you can't just make it to one edition, after the outpost awards given by the general film critics, you need to publish one edition thanks, after the second stage of the Broadcasting Association and the Golden Globe Awards, you need to buy another edition, the third stage is the Guild Awards, and finally the Oscars...
It costs $1 million just to get a thank you!
Not to mention advertising, the pages of "Variety" and "The Hollywood Reporter" can't be stopped, and you have to maintain exposure at all times.
Anyway, after the whole process, without 15 million US dollars, it is really difficult to clear the customs!
Oscar is such a good voice!
......
On December 17th, after a drinking party in New York, Lu Xiaoran rubbed her cheeks that were about to cramp with laughter and went back to the hotel.
Sugar Candy is about the same as him, his face is cramped, and his feet can't stand it - wearing high heels, one stop is three hours!
After taking a bath, the two were not in the mood to fall in love, and Lou complained together:
"In the future, kill me, I won't participate in the Oscars, this is to win an award, this is to burn time and money!"
"I thought how noble the Oscars were, that is, a circle game!"
“... Do the math... The day after tomorrow, the Los Angeles Film Critics Association awards are over, and you'll be back home for two weeks..."
"Really?"
"Well, you go back and rest for two weeks, and I still have to continue brushing my face!"
"Still brushing?"
“... I can't help it, I'll just have this chance..."
"Oh..."Sugar Candy rolled over and suddenly asked, "Do you think I want to help shout?"
"What are you shouting?" Lu Xiaoran glanced at the candy candy, and blessed her soul: "Women's rights?"
"That's right!"
“... Whatever, but don't be too aggressive, lest you be judged by the domestic marketing number 'female boxer'!"
Shouting two sentences to increase a little sense of presence, it's good...
But it's almost impossible for Sugar Candy to win the prize, Julianne Moore is too stable...
And she's been nominated for an Oscar four times...