Xiao Luzi had thought before that investors were not optimistic about his transformation into martial arts, but he felt that the box office success of "Border Storm" at least added some weight to him...

It has indeed increased, otherwise Zhong Lifang and Li Ming would not have loved him at all...

Their original words: Isn't it fragrant to continue to make crime films, while earning box office, while brushing the grid?

is like this, "Border Storm" is a serious theme, and the film critics quite welcome such works, and the whole picture gives people a sense of exquisiteness, which is actually a sense of pretending.

What film critics like is this sense of force!

Not only film critics like it, but many people in the circle appreciate it...

Lu Xiaoran filled this vacancy, and everyone expected him to continue to go down.

Suddenly transformed into shooting martial arts?

What does the brain think?

"In fact, martial arts films have long established a set of basic narrative rules since the earliest sword fairy films, and after decades of development, the main elements are rivers and lakes, treasure hunting, hegemony, revenge, and strange feelings. ”

"Martial arts movies have always had a congenital flaw in the narrative structure, that is, the plot clues and action scenes are disconnected from each other in the narrative process of the film and cannot help each other. ”

"In recent years, the action scenes of martial arts films have been constantly innovating, but there has been little progress at the story level. Therefore, when we evaluate martial arts movies, there is a division of literary drama and martial arts!"

"On the surface, "Rain of Swords" is a battle for hegemony in the rivers and lakes, a group of heroes to win treasures, and the grievances and hatreds of the children of the rivers and lakes, but in fact, we can treat it as a costume version of the change of face..."

Lu Xiaoran began to recommend "Sword Rain"...

Director, if you don't have a little eloquence, how can you attract investment?

even pulled Sun Honglei: "Brother Honglei, if you are interested, you can choose any role!"

“… I'll forget it, I'm a little sensitive to martial arts..."

The refusal was tactful...

"Seven Swords", Sun Honglei acted in a beacon city, and then was complained about by all kinds of complaints...

It had a big impact on him!

In the future, I will never accept costume films again - unless the money is in place...

Li Dagou was interested in investing 20 percent, but Zhong Lifang stopped him directly: "... Have you considered the market? Tsui Hark filmed martial arts, all of them lost money, 30 million investment, at least 10 million publicity, can you guarantee to return to the capital?"

Lu Xiaoran hesitated for a moment, and was just about to nod, Zhong Lifang then asked: "Can you guarantee that our investment will definitely pay off? Just like "Cyborg"?"

“… How dare I guarantee that..."

"But if we vote for "Cyborg", we have a fixed return of 20%!"

The so-called fixed return is the transfer of the investment right in the hand at a premium - Liu Zhenwei is a signed director of Xiaoma and enjoys the priority investment right of the work, Zhong Lifang is not very optimistic about doing science fiction, so she transferred the investment to Jia Yuezhu, with a premium of 20%...

"The movie is gambling, and before it is released, no one dares to guarantee the box office..."

"I agree that there is an element of gambling, but it will be much better if the preliminary market analysis is in place, the planning is good, and the execution is high. Be well prepared and anticipate risks, and when you encounter risks in the future, you will have a much higher degree of controllability over risks. We advocate sharpening knives and not cutting firewood, and we must make all the preparations in front of us, thinking of various filings. What is your record? What means do you use to attract the audience? Can you guarantee a box office of 100 million yuan?"

Triple hit...

Lu Xiaoran was stunned...

The big dog brother patted Lu Xiaoran on the shoulder: "Okay, let's not talk about these things yet, everyone is open to drink tonight!"

"Yes, don't forget, tonight is the celebration of Border!"

……

Xiaoma was able to develop in those years and become a mountain in the mainland film and television industry, because of its stability!

Zhong Lifang and the others have calculated an account: if each film invests 40 million yuan, it will need about 14 million yuan in publicity expenses, and the final box office will need more than 150 million yuan to recover the cost.

Before 2012, the mainland market had not exploded, and it was not a common situation for the box office to break 100 million...

Therefore, the shooting cost of the works produced by Xiaoma is concentrated between 10 million and 30 million yuan, and the publicity cost is less than 10 million small and medium-cost films.

In this way, the investment risk of the film is pressed to the minimum that can be controlled, and then Pony relies on its own distribution team to improve the promotion.

The chances of the movie losing money are slim...

Moreover, most of the small and medium-sized investment projects may have mediocre returns, but as long as one or two projects bring surprises, it is generally a profitable situation.

This way of seeking stable development is of course very good, and in those years, Xiaoma was very eye-catching, and became the first private film and television company in the mainland to successfully raise funds in the eyes of investors.

But this kind of production model - I'd rather miss the hit than win steadily and make a little money.

really made them miss a lot of hits, such as "Thai Embarrassment", for example, "Heart Flower Road"...

……

At the end of the celebration banquet, Lu Xiaoran left in a bunch of blessings.

Regardless of the next work, at least "Border" is a success.

According to the current market trend, even with the resistance of "Casting Names", "Border" can get at least 60 million box office.

60 million, 46 accounts, at least 24 million box office!

Lu Xiaoran fought in the film industry for the first time and handed over a perfect answer sheet!

Actually, didn't Xiao Luzi temporarily want to make martial arts, he was sensitive to the fact that it was difficult for the box office of crime-themed movies to break 100 million.

And that's exactly what happened.

Pure crime theme, it is difficult to get a high box office - the subject matter is too niche, and a good crime film, the plot is serious...

Once serious, it is difficult for the film to be accepted by the widest audience.

The genre that the public likes to see is definitely popular, either a comedy or a special effects blockbuster!

The audience of the martial arts genre is definitely higher than the crime genre...

Now the situation is such that everyone is not optimistic!

Almighty Lu had to rethink whether the second work should be a martial artist...

After all, Old Monster Xu has failed...

Xu Lao Wei is bloody, it doesn't matter how many times he misses, some investors are rushing to invest money in him, Xiao Luzi is different, he is just a cutting-edge director, once the second work is messed up, and then you want to attract investment, it will not be so convenient...

The entertainment industry is actually quite simple, so simple that only fame and fortune remain.

Xiao Luzi is also very simple, at present, he wants to control his own destiny, wants to be popular all the time, and doesn't want to be replaced anymore...

Then he has to learn to compromise - if you don't have enough money, you have to be a man with your tail between your legs!

So, when Sugar Candy asked him what he was going to do, he smiled and said, "What else can I do?

"What about Rain of Swords?"

“… Let's set up a project together, I'm going to find Shi Nansheng and see if she will be interested!"

"Actually, the third master likes martial arts very much, you can find Zhongying..."

Xiao Lu Zi looked at Tangtang in surprise: "You actually know this?"

“… The actresses in the circle know it!"

“… Why actresses... Well, when I didn't ask. ”

What else could it be?

Listen to the leader's preferences and do what he likes!

Tangtang suddenly proposed: "Didn't you buy the copyright of "Please Forgive Me"?

"I'll think about it first..."