144. Invest 10 million to shoot a promotional video
At noon, it was another hearty feast, but Vasily and the three of them were a little listless, feeling that something was wrong today.
The boss actually won the first kill before them?
Obviously, the bait, hook, and fishing position are obviously a little bit worse, and there is only one fishing rod, and the objective probability should be less than one percent, why would you win?
I couldn't figure it out, so I could only sigh helplessly:
"Sure enough, the boss's luck is bursting!"
In this regard, Yuri and his wife, Vera Feya, feel very normal, is it strange, the boss's luck is a joke?
Gold mines, jade mines, treasures, in less than two months, they are going to enter the list of the richest people in Soviet Russia, and their luck is blowing up.
It's weird to make a bet and lose!
The three pilots were very surprised, and they praised and praised: "The boss must be hiding his strength, you three dare to bully the boss for being inexperienced, and you deserve to be hit." β
"Well, yes, yes, the boss is low-key!"
Ling Feng shrugged his shoulders and replied confidently:
"No, it's good luck, I also want to be low-key, but my strength doesn't allow it at all!, so I can only be high-profile~"
"Recently, I'm ready to make another high-profile announcement!"
He announced with a serious face: "At present, the business of our farm is developing well, and the supply of products exceeds demand. β
"The product is good, but the reputation is very low. β
"This situation is not conducive to our development. β
"If someone else imitates our model, it is very likely to attract a large number of customers or even replace us. β
"Therefore, the brand itself is very important!"
"In the future, if you want to go public, want to make money, set up a group to develop business or new projects, how can you do it without brand value?"
"So, we have to build the brand. β
Everyone nodded one after another, whether they understand it or not, just pretend to understand it at this time, and support the boss's decision~
Uncle Yuri asked very suspiciously:
"So, how do you build a brand?"
Fei Ya tentatively suggested: "Advertise?"
Ling Feng nodded, looked at Vera again, and after serious consideration, the beautiful student replied rigorously: "Advertising, this method is the most direct and effective, but the creativity must be unique." β
"After all, we're too small..."
"Indiscriminate bombardment is not for us!"
"In addition to advertising, we can also expand the scale, clarify the trademark on the product, and improve the quality of our products. β
"For high-end goods, the price is definitely going to rise. β
"All the costs will be passed on to the goods. β
"Attending events, participating in charity, sponsoring events, these can all increase the brand effect, and the cost is different. β
It's really a top student, very professional!
Ling Feng nodded and smiled: "Very good, this time I am going to shoot an advertising video to show my muscles to the outside world." β
"Hovercraft, cargo planes, 100 winter fishing, gold mines and Russian jade mines, it will definitely be attractive. β
As for the delivery channels, there are many channels!
Douyin, Kuaishou, Youtube, iQiyi, Tencent Video, and Toutiao, these channels are free.
Upload a normal video without spending money.
Promotions, pop-ups, these are expensive...
In addition, browsers, live broadcasts, and official accounts can also cast advertising videos, as well as forward group chats.
JD.com can also help with publicity!
After all, the product is sold on its own~
"Boss, how much money are you going to invest?" Fei Ya asked Brother Feng with a curious face, I am afraid that this will cost hundreds of millions of rubles.
Sure enough, Ling Feng calmly thought about it and replied:
"Twenty million yuan should be enough, right?"
"Mainly for the Chinese market!"
Almost 200 million rubles, which is not a lot, because the requirements of the task are not high, just let millions of people pay attention.
The target is definitely Huaxia customers.
Vera suggested: "Boss, I recently found that Huaxia's short videos are also very popular, and this channel should be good." β
"There are also major video sites that are also good. β
After some discussion, the plan is basically decided!
The next step is to hire a shooting team.
Filming advertising and promotional films, not inferior to filming, is also very demanding in terms of difficulty, skills and post-production technology.
A promotional film, tens of millions is normal.
The slightly cheaper ones are more than a million.
The system can choose a better one!
However, Fei Ya recommended with a smile: "Boss, our school has a news media agency, so they can make documentaries." β
"Do you want these students to try it?"
"I've seen that their technique is pretty good. β
"News Media Agency?" Ling Feng was slightly stunned, Buryatia State University does not have a major in news media!
However, it should be impossible for Fei Ya to talk nonsense.
Vera also suddenly realized her support: "That's right, our school has a news media club, and they have also made documentaries. β
"It's about the topic of Lake Baikal. β
"You can see for yourself before you decide!"
The two beauties asked a classmate from the media club, received the link and downloaded the video, and played it to the boss.
Ling Feng fast-forwarded to play, and after a cursory observation, he felt that this promotional video was quite good, and it fully met his requirements.
At least it looks like it's fineβ
The picture is natural, smooth, clear and stable
The dubbing is standard, elegant, and articulate
The angles and framing are also quite clever
"Talents, they are all talents, let them shoot this documentary, and the cost will be calculated according to the market price. β
"How do you get the equipment and equipment?"
Ling Feng did not hesitate, because the system confirmed that this team had the ability to shoot a promotional video, and it was easy.
Fei Ya happily called -
President of the Media Agency: Natasha Polly
This junior is also her cousin
This kind of good thing is mutually beneficial, of course Fei Ya is willing to invite her own people to help, and the boss is very generous.
"Hey, Natasha, there's something good for you, our boss wants to make a promotional video, OK, wrap it up on you. β
"How do you calculate the cost? Money is not an issue. β
"It depends on the effect of the shooting!"
"You can't go over the market price, can you?"
"Okay, okay, okay, come over first~"
The other party is very anxious, can't wait, and wants to come over to sign the contract, and has already won the project.
With a guaranteed ticket, he is definitely capable of shooting.
If the quality is not up to standard, you will not take a penny.
Fei Ya hung up the phone and reported: "Boss, my cousin will come over to discuss with you in detail immediately, the price is lower than the market price." β
Relatively speaking, she is more farm-oriented!
After all, her cousin doesn't pay her a salary.
Ling Feng is very satisfied, not bad, the shooting team recommended by Fei Ya this time is okay, it can be called good quality and low price.
OK, that's it, the shooting team is there.
Everything is ready, only the east wind is owed, and after Christmas, you can shoot a commercial promotional video to build the Maple Leaf Farm brand.
β¦β¦β¦ lΞΏadingβ¦β¦β¦
At the same time, in Ulan-Ude, next to the gymnasium of Buryatia National University, in the office building of the interest club, a blonde beauty hurriedly put on makeup and prepared to go out.
She is Feya's cousin Natasha.
I just received a request from my cousin.
Shoot a real commercial pitch film!
Although, I have also made documentaries before, and I have a small fire in the circle, but it was a free shooting.
The value is not large, and it has not been recognized by the market!
The meaning of the commercial video is different...
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