Chapter 700: Comic Con

The New York International Comic Con is one of the most influential animation exhibitions in the eastern United States, attracting more than 100,000 visitors every year, and is a major event in the eyes of American anime fans.

The exhibition of more than 100,000 people is a grand event in the eyes of anime fans, and it is naturally a business opportunity in the eyes of manufacturers. In addition to traditional comics and books, many game manufacturers and film and television companies will also bring their own works to the Comic Con exhibition.

Every year at the New York International Comic-Con, Hollywood's major production and distribution companies will choose to use the most commercial blockbusters such as science fiction, comic book adaptations, horror, fantasy, and action to comic con as the most cutting-edge publicity positions, and major TV networks will also use their best commercial dramas to promote.

The distribution company that has reached an overseas distribution agency agreement with Tong Luo and Xiao Yao is one of the eight major Hollywood film companies, Walt Disney Films, a subsidiary of Disney. It is a film company that specializes in the production and distribution of animated works, and every year it regularly books a large booth at the New York International Comic Con. This year, Disney itself has no particularly outstanding animated film works, and the "Wall-E" imported from China is the focus of their promotion at this Comic-Con.

"Wall-E" was released in the United States in mid-October, and the New York Comic-Con was held in early October, which was about ten days after the official release. Disney is preparing to show the full film of "WALL-E" at Comic Con, which is almost equivalent to a test screening before the official release.

For the test screening of the movie, the main creative staff will definitely be present. Xiao Yao's promotional activities for "Vali" in the United States began at this New York International Comic Con.

This year's New York International Comic Con will be held from October 4th to 7th, lasting for four days, which coincides with the National Day holiday in China.

On October 1st, just after the holiday in Huaxia, Xiao Yao flew to New York, USA.

The number of Xiao Yao and his party was not large, and the main ones who accompanied him were Tong Luo and several backbones in his company, and he himself still only brought Pei Minyi alone.

This time in the United States, Xiao Yao's main task is to promote "Wall-E", although he will also appear on some American TV shows, but these arrangements are arranged by Disney for Xiao Yao, and it is enough to have Pei Minyi's assistant to help communicate and contact, not that the agent is still present. The domestic personal studio is still in the formation stage, and Xiao Yao still stays in China to host.

Disney's headquarters is in Burbank, Los Angeles County, in the western United States, but this time to participate in the exhibition in New York, Disney must have sent someone to New York in advance to make preliminary preparations. After Xiao Yao and his entourage arrived in New York, there were naturally Disney people in charge of receiving and arranging the itinerary.

Although Xiao Yao is from China, he has come to New York a lot of times, so he doesn't need Disney people to arrange for him to travel or anything. After arriving in New York, they rested in the hotel for a day, and the next day the group followed the Disney staff to the site of the exhibition.

The New York International Comic Con is held at the Javits Convention Center in New York. It is the largest convention center in New York, with an area of more than 2 million square feet and a complete range of supporting facilities. Xiao Yao used to come to New York either for Sun Tingting or for photography projects, this convention and exhibition center is only for large-scale exhibitions, not suitable for the show of the press conference, so Xiao Yao is the first time to come to this place, which can be regarded as an eye-opener.

However, Xiao Yao and others are most concerned about Disney's booth. After a quick walk around the Javits Convention Center under the leadership of Disney staff, the group arrived at the Disney booth.

The New York International Comic Con will not open until the day after tomorrow, and the construction of the booth has not yet been completed. However, judging from this booth that has not yet been completed, Xiao Yao also has to praise Disney as a big company with confidence. Not to mention the place of the booth, all kinds of equipment and scene layout are also exquisite and atmospheric. Just a giant display screen hanging above the booth is staggering enough.

Disney is a large global corporation and is also very good at animated derivatives. In addition to handing over the theatrical distribution rights in North America to Disney, Xiao Yao also gave Disney the derivative authorization of the movie. However, Xiao Yao, in line with the idea of making money and appropriately supporting domestic enterprises, retained the copyright in the Huaxia region, and authorized Disney to produce and sell derivatives outside the Huaxia region.

It has only been more than a month since the two sides reached an agreement, and the derivative figures that Disney can come up with at this exhibition are already very rich and exquisite.

Not to mention the large number of gift figures such as movie character dolls and small models, the anti-gravity flying toy of "Eve" can't be made with the current level of technology, but the "Wall-E" made by Disney is much more advanced.

Before the movie was released in China, Xiao Yao also found a domestic manufacturer to make a "Wall-E" toy car, but the "Wall-E" made in China could only run around, at most it was to move his arms. And Disney's "Wall-E" toy car, not only can run, the arms can move, the chest part can also be opened and closed, just like in the movie, you can sweep the garbage on the ground into your "stomach" by hand, similar to the current sweeping robot, the difference is just to press the garbage into blocks and then release it.

When "Wall-E" was released in China, especially in the early days of the release, various theaters in China would also make some large models of "Wall-E" in the halls of the theaters for promotional purposes, but compared with the large models at the Disney exhibition, they were also dwarfed.

On either side of Disney's booth, there were two giant "Wall-E" models that were more than two meters tall and could be moved remotely. Of course, these two are certainly not the main character "WALL-E" in the movie, but are made after the giant "WALL-E" that cleans up garbage in the spaceship in the film, and the most obvious difference is that they do not have a pair of particularly smart eyes. But this thing is placed here, and this physique alone is quite eye-catching.

Seeing these things, Xiao Yao not only lamented Disney's wealth, but also saw that Disney attaches great importance to this comic con and has really put a lot of effort into the promotion of this movie.

After learning about the layout of Disney's exhibition area, Xiao Yao couldn't find any fault with everything Disney did, nor could he make any better suggestions, and waited for the opening of the animation exhibition with peace of mind.

The New York Comic Con is just the beginning of the pre-release promotional activities for "Wall-E" in North America, in addition to Xiao Yao's other promotional activities with the distributor, such as participating in American TV shows, such as roadshows. These activities were arranged by Disney for Xiao Yao, and it was also necessary to communicate with Xiao Yao's team to determine the itinerary.

This time, Xiao Yao brought Pei Minyi with him, and he did this. Although Pei Minyi said that it was Xiao Yao's assistant, under the subtlety of Xiao Yao and Fang Yi, Pei Minyi also unknowingly took on part of the agent's work. Although she is very resistant to those things that represent Xiao Yao in business negotiations, Pei Minyi can still do things such as confirming the itinerary with the partner and helping Xiao Yao arrange travel plans.

The opening of the Comic Con was the day after tomorrow, and the other promotional activities were all after the Comic Con, and after visiting the exhibition venue and Disney's booth, Xiao Yao also had a day of free time. Pei Minyi had Pei Minyi to do these things in contact, communication and arrangement, so Xiao Yao used this free time to do some personal things and visit his old friends in New York.

After Sun Tingting returned to China, Xiao Yao's friends in New York were only the two leaders of the "Riptide" dance troupe, Paul Nairn and Terence Jackson, who opened a dance studio in New York.

Some of the pre-advertising campaigns for WALL-E have already begun. In terms of publicity, Yang Xiao, a Chinese genius who combines various identities such as producer, director, screenwriter, and dubbing, is a focus of publicity in addition to the movie itself. Disney announced on its official website that it would make "Wall-E" appear at the New York Comic-Con and also announced that the core creator Jan Shaw would appear at the Comic-Con, so TJ and Paul knew that Xiao Yao would come to New York in the near future.

Before Xiao Yao came to New York, he also sent a message to Paul and TJ, but he was not sure about the itinerary at that time, and did not make an appointment to meet the two, and the two knew that Xiao Yao was here to run publicity, and they did not take the initiative to contact Xiao Yao to disturb him.

At this time, Xiao Yao was free, and after contacting the two, the two of them were of course very welcoming to Xiao Yao's arrival.

Xiao Yao went to TJ and Paul's studio, and he didn't need anyone to pick him up, so he got there by himself. When he arrived, he found TJ and Paul already waiting for him in the studio.

The two first congratulated Xiao Yao's movie on being released in the United States, and then chatted about their recent situation.

Xiao Yao's recent situation is very exciting. At the beginning of the year, both TJ and Paul had seen it on TV. Then Xiao Yao went to South Korea to participate in the film festival, and it was not unusual for the two of them to appear on TV shows, but they also won a team championship by eating and participating in e-sports competitions, so they were stunned. Then the animated film "Wall-E" was released in China, he brought people to the United States to make parkour movies, and finally recently came to the United States to promote "Wall-E".

Compared with Xiao Yao's excitement, the lives of these two people are much more ordinary. opened a dance studio, taught some students to dance street dance, and when he had the opportunity, he went to the film and television crew as a choreographer, and took students to make cameo appearances in some roles. More than four years into the studio's existence, they're basically still doing that.

"Jan, I see that you often come to the United States, come to New York, and we always want to go to Huaxia to see!" After chatting about their recent situation, Paul said to Xiao Yao.

"If you want to go, you can go!" Xiao Yao said with a smile, "Dean and the others all went to Huaxia to play during the summer vacation the year before last, and they were also dragged by me to participate in Huaxia's TV shows." If you want to go to Huaxia to play, I will definitely entertain you. ”

"Okay!" the two said happily, "We already wanted to go to Huaxia!"

"But I'm going to be in the U.S. for a while, and then I'm going to go for a lap in Europe. Xiao Yao said, "If you want to go to Huaxia in the near future, I will definitely not be there, but I can also arrange for others to receive you." By the way, Rick works at the same fashion brand that my sister and I worked with. He has been in China for several years and speaks Chinese very well. If you go to Huaxia, you can let him receive you and take you to play. ”

"Actually, we want to go to Huaxia, in addition to wanting to travel and play, we are also thinking about whether there is an opportunity to develop in Huaxia!" Paul looked at Xiao Yao and said.

"What, aren't you doing well in the United States?" Xiao Yao said strangely.

"It's not bad, it's just a little boring. TJ spread his hands and said, "There are very few jobs to work as choreographers and cameos in film and television crews, and there are only one or two in about a year." In the dance studio, the students we both teach can already lead students, and now some new students don't need to be taught by the two of us in person. We just wanted to find something else to do. ”

"We want to go to Huaxia to see, travel costs money, and it would be nice if we could make some money along the way. Paul laughed, "Didn't you say that Dean and they went to Huaxia with you on the Huaxia TV show?

"Dean, they were pulled by me to help when they participated in the show, and they were not paid!" Xiao Yao said with a smile.

"That's okay if you don't get paid!" Paul said immediately.

"But I rarely participate in dance programs in Huaxia!" Xiao Yao spread his hands and said, "And I won't be back to Huaxia recently!"

"Then you can recommend some opportunities for us!" TJ said, "I don't have to be with you!"

"Recommended?" Xiao Yao smiled, "What else do you do besides dancing?"

"Does choreography count?" asked Paul.

"Count!" Xiao Yao nodded with a smile, "I know a lot of star singers in Huaxia, and they need choreographers when they hold concerts!

TJ and Paul are still relatively famous in the American hip-hop circle, and they also have a certain reputation in the choreography industry in the film and television industry. If you can invite these two to be choreographers and backup dancers for the concert, I believe that most of the singers in China will not refuse.

"Concert?" TJ asked, "will there be TV, will there be close-ups, will we introduce our names?"

"So you actually want to show your face on Huaxia's TV?" Xiao Yao could see the true purpose of the two, and said funny.

"yes!" both nodded, "how can we increase our fans without showing our faces on TV?"

"That's it," Xiao Yao thought for a moment and said to the two, "There are some dance TV shows in Huaxia, but with your level and resume, it is definitely not appropriate to participate in the competition as a student." If you don't mind, I can recommend you to work as a choreographer in a dance reality show in China. Although you don't compete on stage and won't appear on stage, those shows will broadcast a lot of behind-the-scenes footage, and your requirements to show your face can still be met. ”

"Reality dance shows are also available in the United States!" Paul said.

"Yes!" Xiao Yao said, "But don't you just want to show your face on Huaxia's TV show? I can only recommend you to be a choreographer in Huaxia's dance reality show!"

"Yes!" The two glanced at each other and nodded together, "We can also see if the Huaxia people learn to dance so fast, just like you!"

"But," Xiao Yao emphasized, "I just recommend, and I can't guarantee that it will work! Actually, I think it will definitely work, but I don't know when it will be, and it may not be until next year at the latest!"

With the level and experience of these two, it must be no problem to be a mentor in a dance reality show in Huaxia, but Xiao Yao is not sure whether the dance reality show that is currently going on in China has already found a good teacher, and whether it can temporarily stuff people. But anyway, at least book the next season of the show in advance, and let them go to Huaxia to play next year at the latest, Xiao Yao thinks it should be no problem.

"OK, no problem!" both said.

This kind of thing is nothing more than asking TV stations and video websites that do dance reality shows, and Xiao Yao doesn't have to do it himself. Fang still has dealt with several big TV and video websites in China in recent years, and he is already very familiar with the network, and he happened to stay in China, so Xiao Yao contacted Fang still and handed over the matter to Fang Yi.

Fang still came to New York with Xiao Yao, not only knew Paul and TJ, but also got along for a long time. She has watched these two people dance, and she has also heard Xiao Yao talk about their experiences, and she is relatively clear about the abilities and experiences of these two people. Listening to Xiao Yao tell the truth of the matter, Fang still took it without any problems.

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