When he saw Knight again, the other party was in high spirits, completely without the sad face when he negotiated with Lin Zequan half a year ago, and the sensation caused by the new sneakers made him realize that cooperating with Liu Lang may be the wisest choice in his life.

"Mr. Knight, congratulations on our first sneaker gaining a foothold in the U.S. market, I believe that our unique one will continue to make persistent efforts, and my 10% stake is decided!"

"Hehe, Liu Lang, we can't be proud, design is design, the market is the market, everything has to wait until the new shoes are on the market!"

Knight looked cunning.

"Mr. Liu, Chairman Knight is here to discuss some advertising with you, this is an advertising plan, take a look!"

Lin Zequan now also owns one percent of Nike's equity, but this equity was given to him by Liu Lang, and he is clear in his heart about the future value, so Liu Lang is his "master", of course, this master is not a slave, but a master of wealth, so he will be commensurate with Mr. Liu, indicating that he is still the other party's subordinate.

"Advertisement? Okay, I'll take a look at this plan!"

Liu Lang took a plan with the details of the advertisement.

The plan of the advertisement is very simple, just Jordan wearing this new shoe on the basketball court, passing, shooting, and dunking no one can stop the invincible, but the Americans pursue perfection in the design of the advertisement, and every picture is very beautiful.

"The picture is okay, but the design seems to be a bit out of place with the distinctive main brand!"

Liu Lang looked at it briefly and said.

"No, no, Liu Lang, the design of our shoes is different! The shoes of other companies cannot be compared with ours in appearance!"

Knight was involved in the whole process of this design plan, and of course he did not agree with the other party's evaluation.

"Of course, the design and appearance of our shoes are different, and this advertisement also reflects the difference in the shape of this shoe, but the advertising creativity itself is still old-fashioned, and there is nothing new!"

Liu Lang couldn't help shaking his head.

"That'...... Liu Lang, what new plan do you have?"

Knight asked.

"Yes, I'll give you a ......... It should be like this: at the beginning of the picture, a group of people are playing, these people are jumpers, layups, anyway, the defense is lax, the offense is slow without any passion, the surrounding audience is also yawning, and the court looks lifeless, at this time Jordan suddenly appeared on the sidelines, wearing this new sneaker on his feet, the whistle sounded, and the coach replaced Jordan on the court.

Then the picture on this game changed, the opponent made a layup and was slapped by Jordan with a big hat, and then flew up a tomahawk dunk; the opponent dribbled and was stolen by Jordan just in the half, and then flew up with a folding back dunk; his own team member missed the shot, and the opponent was still waiting under the basket to grab the rebound, but all he saw was Jordan's soaring back and slammed the basketball into the basket ..........

In the last five seconds of the game, Jordan's side fell behind by two points, and the opposing players guarded Jordan strictly, just to prevent the opponent from breaking into the basket, only to see Jordan holding the ball outside the three-point line and playing alone, and in the last second an accelerated breakthrough, the opponent kept up with the defense, as a result, Jordan stopped suddenly, retreated to a meter outside the three-point line and calmly shot, the whistle balled in, Jordan's side narrowly won by one point, and he spread his hands to the camera and said: This is the ......... different!"

Knight and Lin Zequan were completely attracted by Liu Lang's colorful description, as if they were in the arena at the moment, and as the story was finished, the two of them invariably let out an exclamation, and at the same time let out a sigh of nervousness.

"Mr. Liu, this story is so good, it's so good, its implication is not a little bit higher than the original plan!"

Lin Zequan slapped his thigh and shouted.

"This ......... Okay, Liu, I have to say that you are really a genius, then let's follow your plan!"

Knight smiled bitterly and shook his head, you must know that they hired a well-known advertising company to do this plan, and the design cost alone cost 50,000 US dollars.

"What does this little guy's brain think? His design is worth a few teams, no, a few teams are not as good as his design! I knew that this would be the case, so I might as well let him design it in the first place, and there would be 50,000 dollars left in advertising dollars. ”

Knight secretly "sighed" for the loss of $50,000.

"Liu Lang, do you have any other novel ideas? Say them all, don't hide them!"

Knight said.

"Hehe, Mr. Knight, don't worry, I have some ideas, but I can't say it now, let's go long!"

Liu Lang shook his head and smiled.

Lin Zequan and Knight left happily with the new advertising plan, Lin Zequan is Liu Lang's plenipotentiary representative, or an independent director of Nike, and has the right to participate in Nike's major affairs, Liu Lang is also very relieved to leave this matter to the other party to do.

As soon as Knight left, Lin Guodong found Liu Lang.

The two have not seen each other for more than half a year, if the other party doesn't come to Liu Lang, Liu Lang will almost forget Lin Guodong, but Lin Guodong at this time is completely different, half a year ago he was still in high spirits, and now he is like losing his soul.

"Brother Lin, I heard that your products were sold to the Shanghai market in the second half of the year, by the way, my advertisement doesn't seem to be played!"

Liu Lang recorded an advertisement for the other party, but he hadn't seen it on TV for so long, and he didn't know what happened!

"Liu Lang, I'm sorry that your ad didn't air, but it's not my problem, it's the head office's problem, in fact, I'm no longer the manager of China, this time I'm here to say goodbye to you!"

Lin Guodong sighed and said.

"Oh, why? You opened up the domestic market for the Coke Company, and they should reward you greatly, right?"

Liu Lang was a little puzzled.

"It's really me who opened up the Chinese market that made those white people in the headquarters jealous, this market is too big, if it is done well, it is comparable to the United States, and they will not leave such a big cake to me!"

The other party sighed.

"Oh, I see, you are a yellow race, and the United States is a society that worships white people, so naturally I will not give you this benefit!"

"That's right, it's because of race, there's no way!"

Lin Guodong pretended to be helpless, but his eyes showed anger.

Lin Guodong has worked very hard in recent years, without his communication and coordination, even if China opens up the market, it will take several years for their Coke company to enter other cities, for dealing with interpersonal relations between Chinese, he is much stronger than those foreigners, but when he has achieved great success, this fruit has been picked by the head office, of course, the head office has also affirmed his contribution, and he will also serve as the general manager of a big city when he returns to China, but these are not what he wants! He just wants to make the Chinese market bigger, and this is his own achievement.

He also resisted, but the attitude of the headquarters was very resolute, and in order to suppress him, he directly withdrew the advertisements that were ready to be put on the market.

Now that the new general manager of China is about to take office, Lin Guodong has been notified to return to China immediately.

At this point, Lin Guodong was powerless, and this time he came to Liu Lang to say goodbye to the other party.