It is not surprising that Brilliant Paper has set foot in fine toilet paper.

The reason for the success of Sina Premium Toilet Paper is based on the lack of awareness of the use of toilet paper in this era, and the introduction of high-quality products that are different from other crude toilet paper on the market.

What is beaten is a difference in concept.

But in fact, in the technology of toilet paper, there is actually no content. Toilet paper is such a thing, if you want to be white, add more bleach fluorescent. If you want to be fine, add more wood pulp cotton pulp. Although there is a reason for the proportions, the principle is as simple as that.

Other manufacturers want to do it, but Li Xian can't stop it. In his original expectation, even if there was no brilliance, there would be other paper mills to follow.

After all, the profit is big, isn't it?

If it weren't for this, he wouldn't have been in a hurry to develop napkins. After all, just like what Zhou Xiaobo said when he threatened himself before, from the current company's product structure, there is only one product of Sina Special, if there is wind and grass, then what is faced is the rhythm of the overall break.

It's just that what he didn't expect was that the brilliant paper mill would move so fast.

Zhou Xiaobo just talked about this before the change of property rights a few years ago, and in just a month's effort, Brilliant has already developed a product, and directly imitated the wave of advertising bombardment in New Taipei. This efficiency has to be said to be too high.

Through Chen Shulin's narration, Li Xian learned that in the evening hours of Longjiang Terrace, the other party had put out an advertisement called Brilliant Extra Fine Toilet Paper. However, there are no finished paper sales on the market yet – at least not on the Beilin side.

According to this situation, Li Xian speculated that the other party wanted to make the product known now, and the second step should be to use the existing channels of Brilliant to go public.

Although New Taipei's channel network has spread throughout Longjiang Province, after all, New Taipei has been established for a short time, and in terms of heritage, it cannot be compared with the glory of making toilet paper for nearly ten years and relying on Ma Shengli Group.

"Factory director, now there are people who are eating farts after us, what's the matter?" Chen Shulin felt very angry, according to his idea, the trend of unique toilet paper in the Longjiang area was set off by his own factory, so naturally, any homogeneous products appeared, they were grabbing the rice in their own factory's bowl.

Li Xian waved his hand and said Lao Chen, don't panic.

After thinking about it, he felt that the current channel provider was still the most important point. New Taipei's current sales network has just been established, and this part must be stabilized, and there is no room for half a spread pool.

"In this way, you first ask the marketing department to keep a close eye on the brilliance and the movement of the market. Try to get the other party's paper samples and channel quotations and market prices. Then, you personally communicate with the channel providers. ”

"How do you communicate? Factory director, if you want to say that I will reduce the price! Before he comes out, we will press him from the price first!"

Why are you so rigid?

Seeing Chen Shulin's face full of righteous indignation, a picture of who was going to die, Li Xian glared at him.

I didn't understand what the market was like, so I just fought a price war to mess up. What's the matter? Don't you think the market is chaotic enough?

"It's absolutely not okay to reduce the price!" he immediately rejected Chen Shulin's suggestion.

At present, Sina Premium is still the only high-quality toilet paper on the market, so when talking about agents, the policy card is very dead, and the agency fee is charged, which only ensures the regional distribution rights of the agent. No discount was given on the pick-up price.

Thinking of this, Li Xian had a plan in his heart.

"Old Chen, like this. You go to the product department in a moment and ask them to immediately make a six-volume product plan for a small package. Name...... It's called Sina Premium Boutique.

Then let the marketing department contact the agents around the country and tell them that now our factory has expanded its production capacity and is ready to do a large-scale promotional event.

If you order now, a batch of 10,000 Tite You can give away 2,000 Ti Te boutique packs. Then you develop a promotion plan for them to refer to and execute.

Remember, this event must be played loudly, no matter what, in the short term, I will be able to maximize the stock of Sina special products on the market!"

Chen Shulin reacted and nodded: "This method is good." Anyway, stabilize the market first. Let the agents do the activities and fill the market first!"

Li Xian nodded, "Well, this matter will be left to you." ”

"Uh-huh!" Chen Shulin nodded, and immediately realized that Li Xian's words were wrong: "What are you doing then, factory director?"

"Me?"

Li Xian raised his head, "A red heart is ready with both hands, and you are responsible for stabilizing the company's current market share." I'm in charge of...... Go and get more insurance for the company. ”

……

The insurance that Li Xian refers to is naturally a napkin.

Before, there was no brilliant factor, and this product could be slowly drawn and step by step to make it go up in the market. But now the brilliant side of the grinding knife, the future of Sina special market is not clear, in order to ensure that the company does not catch blind, must open a second road.

You must know that after the adjustment of the production part after the year, although the production efficiency of the whole company has increased, it has become a line from the original two production parts, which has enhanced the competitiveness of the enterprise and lost part of the ability to resist risks.

Therefore, if the napkin part is done, even if there is turbulence in the market of premium toilet paper in the future, it will not make the whole company hurt.

Walk on two legs.

After making up his mind, after Chen Shulin implemented the defense plan he set, Li Xian immediately set off and bought a train ticket to Harbin.

Thinking that the company was currently in a state before the competition, and was afraid that he would not be able to contact him when he went out, Li Xian finally stopped hesitating and spent more than 19,000 yuan to buy a big brother who was tired and panicked when he held it in his hand.

Until he paid the money and took the big brother in his hand, Li Xian felt that he was in a panic.

In another two or three years, mobile phones that are N times smaller than this will become popular, and this kind of thing will ...... It's really an unstable place on the table.

But the reality is helpless, obviously I don't like it very much, but you still have to use it, you have to ask for it, and you have to endure it. It's like a blind date, a bus and a hemorrhoid suppository, and a big brother who knows it's going to be eliminated soon, but still has to buy it.

No way, that's life.

With the remnants of the one hundred and nine yuan, Li Xian boarded the green train that was also life and went to Harbin alone.

After arriving in Harbin, he went directly to the Harbin area agent located near the cage.

As the first channel provider to act as an agent of Sina Premium, when the company launched napkins, it was agreed to act as an agent. But from years ago to now, compared with the average daily shipment of twelve tons, a pack of five-cent napkins is cold.

It took almost a month, but more than 1,500 packs were sold.

According to the agent's feedback, the reason why it cannot be sold is mainly because the toilet paper is facing grocery stores, wholesale departments and commissary grocery stores in the entire Harbin area. As for facial tissues, salesmen need to run from restaurant to restaurant.

Although the unit price of napkins is larger than that of toilet paper in terms of profit alone, this business is not easy to do considering the amount of restaurants, as well as the scattered and unsystematic market points, as well as the current recognition of napkins by various restaurants.

Knowing this, Li Xian couldn't help but fall into deep thought.

The party who really needs the product does not approve of it, and the party who needs the profit does not think it is worth it.

This...... It's embarrassing.

Something must have gone wrong.

Until he came out of the agent, Li Xian was in a state of chaos. He realized the problem, but he couldn't grasp the key point.

This thing can't be grasped, and the napkin product must not be able to get up.

Left and right couldn't think of a way, Li Xian stood in front of the crowded Thocage Street and shook his head.

At this moment, the big brother in his hand rang loudly.

In the envy of the people around him, he picked it up - the call was from Xu Maohe, and Li Xian had already called him on the train when he came.

Knowing that Li Xian was now in a state of confusion, Xu Maohe gloated over there: "Is there anything else your brother doesn't understand?" Haha, this doesn't exist, I thought you were a cat." ”

You're pretty childlike.

I complained silently in my heart, and let the phone pass, saying that the accommodation and dinner had been arranged, and let him get together and discuss the machine tool by the way.

Li Xian was really thinking about the lathes, and after putting down the phone, thinking that Wang Tiecheng was spending the New Year alone in Ice City, he bought some cigarettes and alcohol next to the stealing dragon, which was a late New Year's gift.

casually stopped a taxi and informed Xu Maohe of the hotel, and the eldest brother of the driver, who looked very good at talking, drove at full speed and headed for Central Street.

The taxi is still the kind of three-wheeled jumping, the shock absorbers behind are all bows, driving on uneven streets, Li Xian behind the mat jumps and jumps, and the driver's eldest brother chatters also makes him particularly upset.

Out of boredom, he saw a small book next to his seat.

When he picked it up, it was not Xiao Huangshu, and he couldn't help but be disappointed.

It was a small print that could often be found in train stations and commercial areas in this era. Looking at the quality of the paper, there is no doubt about piracy.

On the crumpled yellow kraft cover, the title of "He Yang's Idea" is printed with five large characters with poor printing technology.

This goods,

Li Xian couldn't help but laugh.

The small book is not thick, and it uses almost naïve ideas to list several "creative product cases", similar to what makes people know the day of the week when they wake up in the morning, and the chopsticks engraved with the week. A magic bottle that doesn't let the drinker see how much wine is left inside.

Well, page twenty-three is "Contraceptive Bubble Gum".

Without any technical guidance, it's just a fantasy and unrealistic assumption.

It seems clumsy in the eyes of later generations, but it has to be denied that in this era, such books are unprecedented.

In an era where product backlogs and a serious lack of creativity have become a business problem for the whole society, this kind of small ideas and small methods that take a different path is indeed another way to inspire people to invigorate their businesses by means other than cost and relationship finding.

And what has to be denied is that He Yang is indeed a smart person.

The most well-known is Jinhua ham.

This nearly 800-year-old local specialty could not be marketed a few years ago, and the entire ham industry in Jinhua was gloomy. Later, someone found He Yang, and he gave a question - why not develop Jinhua ham into a canned product?

So, just for this sentence, He Yang got a reward of 100,000 yuan. Jinhua ham created a profit of more than 30 million that year.

But after this person became famous, he drifted away, if before, he was just a spirit ghost with a flexible brain who could guide the insider from the perspective of a layman, then after becoming famous, this person has completely become a big fool.

In order to prove his ingenuity and continue to make money by selling electronics, this product first came up with an idea book that I don't know what to call - this one in Li Xian's hand.

Then, he openly claimed to the media that after he became an adult, he was identified by the "Beijing Authoritative Hospital", and his IQ was only two points short of a perfect score - better than Einstein.

Whoever God wants to perish, let him go crazy first.

This sentence has been perfectly verified in He Yang's body.

In 99, Ningxia Sour Girl Drink filed a complaint and sent this idea king, who was no longer a tried-and-true idea, to court, accusing him of defrauding 1 million yuan in the name of "helping sour girls advertise on CCTV".

A month later, He Yang was sentenced to 12 years in prison for fraud.

That's the kind of person you are.

Looking at the small book in his hand, thinking of He Yang's experience, Li Xian shook his head and put aside the idea book that had no practical operation possibility at all.

The cold wind that penetrated through the carriage turned the pages of the shoddy book.

The lines of vague small characters on it seemed to be chaotic together, carrying elves with small ambitions, dangling in front of Li Xian's eyes.

Li Xian looked away.

After thinking about it, he patted the shoulder of the driver in front of him, "Master, please ask, where is there an advertising company in our Bingcheng?"

The driver snorted, "Two streets ahead, there are several!"

"Oh," Li Xian nodded, "Then bother you, go there directly." ”

"Huh, aren't you going to the hotel?"

"Well, let's get down to business. Li Xian nodded, picked up the book "He Yang's Ideas", and put it in his briefcase containing napkin samples.

From here, he was a little grateful to He Yang.

In any case, at this time and place, in this book that has no sincerity and only sensationalism, he was enlightened.

He couldn't help but think of Mr. Wu Xiaobo's evaluation of this young man who stirred up the business thinking of the 90s in "Thirty Years of Turmoil";

He Yang's fame has made everyone who has no ill feelings about business behavior feel that knowledge is money, and the change of thinking is the beginning of wealth, and from this point of view, he has inspired a generation of young people to devote themselves to business activities. If heroes are not judged by success or failure, He Yang can be said to have had a positive impact on the Chinese economy. ”

Mr. Wu is right.

Li Xian thought so in his heart.