Last year, when Sun Tingting posted a short photo on Weibo and caused heated discussions on the Internet, Yin Xi had a meal with Xiao Yao and Sun Tingting. At that dinner, Xiao Yao not only discussed with Yin Xi about Yin Xi's studio's participation in investing in TV drama projects as a co-producer, but also promised Yin Xi that he would put more thought into their common brand.

Although he has been busy with the later stages of the film, and has also experienced a series of things such as submitting for review, determining the schedule, and formulating a film publicity plan, Xiao Yao still took the time to come up with an idea for the brand's third series.

Xiao Yao and Yin Xi's brand is called Xisi, and the English is SYS. These three letters are also an abbreviation of the English word "system". "system" means system, system, the biggest feature of the brand, is also a variety of systems.

In the first two series, the main features of this brand are the lighting system and the sound system, which is simply to install lights and speakers on the product. The results of the former series are very good, but the market prospects of the latter one are relatively average, basically only some trendy, or hip-hop lovers will be willing to wear speakers on their clothes.

However, the launch of the two special series is to open up the brand's popularity and show the brand's personality characteristics, not to say that all the fashion products produced by Xisi will have lamps or speakers, ordinary fashion products, they also have to do. Therefore, even if the product order volume of the second sound system is not very large, it still has its meaning and effect.

The characteristics of this third series that Xiao Yao came up with are not as bizarre as the sound system seems, but they have a certain practicality. The third series he came up with featured a thermal system, which simply means that the product can generate heat.

Installing a heating sheet inside a garment is not a great invention, and now some manufacturers of winter clothes such as down jackets have done this kind of thing. However, installing lamps and speakers on clothes is not a great invention, after Xi Si did this, there are many manufacturers who follow the trend and imitate it, but the reason why Xi Si is Xi Si is because they do the best!

With new products, it is natural to do publicity and promotion. When it comes to publicity and promotion, the publicity effect of celebrities is naturally one of them. And when it comes to this series specifically, stars are their main target.

Celebrities often attend various events and often have the opportunity to walk the red carpet. However, if you walk the red carpet outdoors in winter, it will be a very hard errand for most people.

Celebrities walk the red carpet and dress very exquisitely. Male stars are better, the dress is usually a suit, at least you can wear a shirt jacket and a jacket suit, and even wearing thermal underwear inside will not necessarily be seen. But the dresses of female stars are generally relatively thin. For the sake of image, it is very common to grit your teeth and wear a dress on the red carpet to get cold.

As a fashion brand, of course, we also make dresses. Dresses with a thermal system, not to say a complete solution, but at least can alleviate the situation of celebrities, especially female stars, wearing thin dresses on the red carpet.

The thermal system is highly seasonal and time-sensitive, and has a great relationship with the external environment. The thermal system designed and produced by Rick for clothing was completely mature half a month ago, and the most recent large-scale event in the entertainment industry was the award ceremony of this year's Golden Dragon Awards. The Golden Dragon Award ceremony has a red carpet link, and this red carpet link is also outdoors.

This year's Golden Dragon Award ceremony is still held in Yanjing, and the time is in early March. Generally speaking, March is close to the beginning of spring, but Yanjing is located in the north, and the temperature in early March in previous years is not warm, and this year it is as early as late February, the weather forecast predicts that there will be a cold wave in early March, and most parts of the country will enter a "cold spring" stage.

In the evening, the outdoor red carpet will encounter the "cold spring" again, and it is foreseeable that many stars will be frozen on the red carpet, and the brand studio will naturally not let go of such a good opportunity.

This time, the target customer group is the celebrities who participated in the award ceremony, and the brand studio naturally had to let the two star bosses come out.

Regarding the matter of common brands, Yin Xi has always been much more active than Xiao Yao. However, the Golden Dragon Award ceremony is a film award, and the participating stars are mainly actors in the entertainment industry. Although Yin Xi has transformed into an actor over the years, played many roles, and met many people in the entertainment industry, in terms of connections and influence, she is still far less powerful than her in the fashion industry, and far inferior to Xiao Yao. Therefore, this time, more customers came forward to contact Xiao Yao or rush to Xiao Yao's face. When they came to try on clothes, Xiao Yao naturally wanted to come forward to entertain.

Bidding farewell to Zhou Jingyi and the others, Xiao Yao pushed open the door and walked into another room. The temperature in this room was obviously lower than that in the room where Zhou Jingyi and the others tried on costumes. As soon as he entered the door, Xiao Yao couldn't help but tremble.

Tomorrow night is the Golden Dragon Award ceremony, and today's temperature is not very high, and the rooms of the modeling agency are all air-conditioned. In order to reflect the effect of the dress with a thermal system, the air conditioning temperature in the rooms where several celebrities came to try it out was turned low. The dresses of Zhou Jingyi and others were arranged by Xiao Yao, regardless of whether they had a warm effect or not, they all wore the dresses they prepared, so naturally there was no need to deliberately turn down the warmth of the air conditioner.

This arrangement was originally Xiao Yao's idea, so he was not surprised by the different temperatures in different rooms, and walked straight to a young woman who was trying on clothes and greeted, "Sister Ya!"

"Xiao is always good!" The staff in the room greeted Xiao Yao when they saw him come in.

"Mr. Xiao is here!" The young woman who tried on the costume turned her head when she heard this, and when she saw that it was Xiao Yao, she also smiled and said.

This young woman's name is Li Ya, in her thirties, and she is a well-known actress in China. Li Ya made her debut as a child star, and she has been in the entertainment industry for a very long time. Although in terms of acting skills, ordinary audiences, netizens and the media have mixed evaluations of her, but in terms of status and popularity, she is undoubtedly a first-line celebrity with a lot of traffic.

Li Ya has her own studio, and she has signed a lot of new actors, and she has also become popular with some young actors. Li Ya's studio signed two young rookie actors last year, one of whom is Tang Xiaoling, a graduate of the Shenju Performance Department. Tang Xiaoling is Xiao Yao's classmate, and worked as a part-time costume assistant in Yin Xi's studio. This time, she is going to participate in the Golden Dragon Award ceremony, which is naturally one of the key goals of Yin Xi's studio.

Xiao Yao waved his hand to those staff members, and said to Li Ya: "Sister Ya, you see that I call you sister, don't call me Mr. Xiao, just call me Xiao Yao!"

"I'm following their calls, too!" Li Ya pointed to the staff next to her.

"They are my employees, and you are not!" Xiao Yao said, "You are my senior!"

"Okay, then it's called Xiao Yao. Li Ya smiled and nodded.

"You're so beautiful in this. Xiao Yao took a closer look at the dress on Li Ya's body and said with a smile, "This dress designed by our designer for you is good, right?

"Thank you, it's really good!" the young woman smiled and nodded, "Miss Yin Xi is worthy of being a big name in the fashion industry, and you are a famous fashion photographer and designer of your brand, so I really don't have to say that this strength is really worth mentioning!"

"Of course, the appearance is important, but more importantly, what is the effect of the thermal system inside?" Xiao Yao said, "Do you feel uncomfortable in your clothes, such as where you are flustered, or where the temperature is too low and you feel cold, and where is the temperature too high and you feel hot?"

"No, it's all good!" Li Ya smiled, "The designer explained to me in detail that although part of the upper body is close to the body, it feels warm after wearing it." ”

"That's good!" Xiao Yao nodded and smiled, "When we designed the dress, we had reference to the meridian acupoints of the human body in traditional Chinese medicine! ”

The dresses of female stars pursue gorgeousness, and it is impossible to wrap the body tightly, even if it is covered, especially the skirt part of the lower body, it is not close-fitting, so the thermal system of the female dress is basically concentrated in the upper body. However, even the close-fitting upper body part is not a complete cylindrical heating element, but some heating points are set. In order to achieve the best heating effect of the limited hair hotspots, it involves some knowledge of the meridian acupuncture points of the human body.

In this regard, Yin Xi not only specially found professionals who are proficient in traditional Chinese medicine to talk to Rick and other designers, Xiao Yao himself also knew some and communicated with designers.

"It turns out that there are still these doorways!" Li Ya nodded with a smile, and then said with some worry, "But wearing this kind of dress to the awards ceremony and walking the red carpet, once it is exposed by the media, will there be any problems?"

"What's the problem?" Xiao Yao said with a smile.

"In the past, when I attended events and walked the red carpet, I was all hard to resist!" Li Ya said, "Celebrities get more than ordinary people, and they pay more than ordinary people." As public figures, celebrities have to show their beautiful and beautiful side to the public and maintain their image, so even if we walk the red carpet outdoors in winter, we have to wear thin dresses to resist the cold, which is what we must face and pay for this profession. Wearing this kind of dress now, will people say that it is opportunistic and unprofessional?"

"It's disrespectful to dress warmly?" Xiao Yao shook his head with a smile, "Maintaining your image does not mean that you have to abuse yourself." The dress you are wearing is still very gorgeous and beautiful, and it is not for you to wear a down jacket to the red carpet, but just add a thermal system to the beautiful dress to make yourself warm and comfortable, even if the media knows about it and the report comes out, what's the problem?"

"As actors, if the plot requires us during filming, we can wear padded jackets in the summer, or we can jump into the water in the winter! These are one of the manifestations of our professional dedication, right?" Xiao Yao continued, "But if we wear a pair of underwear to keep warm in the water when filming the scene in winter, without affecting the effect of filming, even if it is disclosed in the tidbits, do you think there will be audiences who criticize the actor for not being dedicated when filming?"

"That's what I said, but you also know me, what happened to me..."Li Ya smiled bitterly.

"Are you saying that you have a black physique?" Xiao Yao said with a smile, "It's been so many years, I thought you were used to it." Besides, haven't you always dealt with self-deprecation?"

"That's something that can't be helped," Li Ya said helplessly, "Who likes to hack themselves? That's what I did after being hacked! Who would have nothing to do with blackness?"

"Don't worry, you are not alone in the star who wore our thermal system dress on the red carpet at the Golden Dragon Award ceremony!" Xiao Yao said with a smile, "Even if media netizens want to be black, it is not black that you are alone, there will be many people who will help you share the firepower!"

"Are you going to pit a group of people?" Li Ya said.

"How is that possible?" Xiao Yao said, "This dress with a thermal system is the third series of our brand, and we are still counting on it to make money." If it is true that all the people who wear this kind of dress on the red carpet are hacked and criticized for being unprofessional, who else will wear our brand dresses and buy our products in the future? If there are really such signs at that time, of course we will come forward to do things and help guide the trend of public opinion!"

Tomorrow night is the awards ceremony, and Li Ya is still here to try on the dress today, which means that she has decided to wear Xi Si's dress with a thermal system and will not change it. But the worries she said before were not completely unreasonable, and the reason why she said that was to let Xiao Yao say this promise. Compared with her black physique, whether in the eyes of the media or the public, Xiao Yao's image is much more pleasing.

"Okay, that's what you said!" Li Ya said, "If this award ceremony is okay, as long as I attend winter events and have outdoor red carpet sessions in the future, I, including the artists in my studio, will be responsible for all the dress styling to your brand!"

"Customized dresses are OK, and designing the overall shape is free!" Xiao Yao shook his head and said, "Because this is the first public appearance of the thermal system, in order to ensure the effect, our brand provides the overall styling service." After this award ceremony, our special dress has won a reputation in the circle through you, and there will definitely be many people who will come to us for custom dresses in the future. We have limited manpower, and we are already very tight when designing and making dresses, and we don't have the manpower to do the overall look for every customer who customizes the dress. In the future, we will make the dress designed and made according to your requirements, and hand it over to you and we're done!"

"Are you saying that the manpower is limited, and in the future, I will only make dresses and not styling?" asked Li Ya.

"It's not that you don't do styling!" Xiao Yao said, "Designing the overall look for celebrities attending events is also one of our brand's businesses." It's just that you said that all the artists in your studio will give us the styling to attend the event in the future, and we can't take it! And celebrities of your level have their own teams and their own exclusive stylists, and we don't need to help you do the styling every time!"

"Do you know you can't take it?" Li Ya said with a smile, "I heard Miss Yin Xi say that you don't care about the specific operation of the brand, and you don't usually go to the brand's studio." I didn't expect you to know the situation of your brand studio!"

"Sister Xi is right, I really don't care much about the specific operations at ordinary times!" Xiao Yao said with a smile, "But even if you don't care about your own brand, you know a little bit about it!"

"Since you don't care, why are you here today?" asked Li Ya.

"Isn't this because you're here?" Xiao Yao smiled, "I have to meet to receive you!"

"You mean you showed up in front of me?" Li Ya laughed, "Then I'm really honored!"

"Don't say that, you are a senior, and you are a top traffic celebrity," Xiao Yao said, "It's my honor to serve you!"

"Since you give face like this, how about giving me another face?" Li Ya said.

"Give another face?" Xiao Yao asked, "What are you talking about?"

"I heard that you started a TV drama project," Li Ya said, "I have a lot of good actors in my studio, so..."