"100 million?"

Hearing Li Xian's figures, Liu Weihan, Zhu Feng and others were shocked, "We only spent more than 20 million last year, and this time it has more than quadrupled, if we really win the bid, if it is too high, this money will be spent in vain!"

Bidding for this thing is the highest bidder, which is full of natural game.

At the time of the first advertising investment conference, although Bangye Liquor Industry spent more than 23 million, the bottom bid was more than one million higher than Qin Chi, which was the second highest bidder. But everyone thinks it's worth it, and this measure is very good.

Facts have also proved that more than 20 million yuan has not been spent in vain, which has brought real money benefits to the liquor company. The exaggerated advertising input-to-output ratio, as well as the brand promotion effect, have made the eyes of peers in the wine industry full of red blood.

Before coming to Beijing this time, Zhu Feng and Liu Weihan had already collected some information, including the strength of the company's main competitors, namely Confucius Banquet, Confucius Family, and Jian Nanchun.

According to their speculation, the most likely to sell a high price this time is the Confucian family wine, which has been heavily invested in advertising in recent years, and the rising trend of brand awareness is also obvious.

According to their speculation, the Confucian family's bid this time is likely to reach a high level of more than 50 million.

In order to avoid uncertainties, on top of the valuation of 50 million, Zhu Feng and Liu Weihan gritted their teeth and stomped their feet, and picked up 20 million.

At this price, it should be relatively stable.

But Li Xian added another 30 million at once, which made the two feel a little unacceptable.

Li Xian shook his head with a smile and said, "Not much." In fact, don't just treat it as an advertisement. All of this play should be a factory that can receive benefits by investing money in it.

Think about it, how much did we make last year?

An advertisement goes in, with an output value of more than 100 million yuan and a direct profit of 300 million.

If we count the increase in brand value, I am afraid that it will reach 500 million! More than 20 million advertisements, let us earn these. But what was it like last year?

It was we who took advantage of the surprise attack, and suddenly killed everyone by surprise as a penniless little deflated three. At that time we were in the shadows, contenders, assassins.

But what about this year? We are defending the title! The popularity of our Bangye liquor industry has risen, but now the market share is still small, and we still need to continue to expand the results and stabilize our foothold. So this year's bid king, we have to take it down!"

"But Xiaoxian, this is too much? 100 million! In case someone else only comes out with 50 or 60 million, we will spend more than 40 million more at once," Zhu Feng grinned.

When I thought of the result I just said, the fat flesh on my face was shaking.

Heart-wrenching.

"Haha," Li Xian waved his hand, "You have to think like this about this, if we invest 100 million, we can earn back 300 million, 400 million!

"That's what I said," Liu Weihan nodded, "But Li Xian, you have to know, this is the second advertising bidding meeting, we will put the bid price to this position at once, how will we vote next year?"

"Next year?"

Li Xian smiled and touched his chin.

The heart says that I will love to whoever I want next year!

In his impression, the CCTV Advertising Department tendered for the first Confucian Mansion Banquet and won the bid with more than 20 million yuan, and the Confucian family was caught off guard with a cottage. In the second session, Qin Chi was willing to smash 6666 directly, and quickly became the first best-selling brand in the domestic liquor industry by virtue of the standard king of that session.

If the first two sessions of the standard king also created the rise of two nobodies, creating two myths in the Chinese marketing industry. After the third

It can only be said that the demons are dancing wildly, and they are more blind than coaxing.

In Li Xian's impression, after the first three Biaowang achieved the Qinchi and Confucian banquets, the pursuit of the Biaowang by domestic enterprises has developed to a level of loss of mind. In the third session, Qin Chi directly played a hooligan with more than 200 million yuan to win the bid king, and played himself directly to death. Later, the 400 million and 500 million standard kings were also born frequently

In the place where he is determined to compete for the champion, in fact, Li Xian does not plan to have a third term.

According to his plan, the first two bids are the most cost-effective and the most effective. really said that he wanted to take out two or three hundred million yuan to buy a prime-time bid king of CCTV, but it didn't make any sense.

"I'll talk about next year, but this year's standard king, you have to keep it for me. 100 million hit out and the king got it, which is big news in itself, advertising. And from the overall perspective of our group, the development of health care products and paper industry to the present, also needs to readjust the advertising deployment. 100 million to take down the king, we are not a loss. ”

Seeing that Zhu Feng and Liu Weihan were deep in thought, afraid that the two of them would have any ideas, Li Xian smiled and said, "Don't worry about money, since the original branch plan is to give out 70 million, then you will pay 70 million." For the remaining 30 million, I will let the group make up for you. ”

Speaking of which, what else can Liu Weihan and Zhu Feng say?

"Success! Then tomorrow, we will report it like this!"

Because there was business tomorrow, no one drank in the evening.

After a few hours of flying, Li Xian was also very tired and returned to his room early.

The next morning, Li Xian, who had packed up his ropes, dialed Tan Xisong's phone.

Although it is a pure interest relationship with this woman, in the past two years, this shrewd woman still has a little personal relationship with him.

Now that the bidding is about to be made, we have to contact and find out about the enemy.

The phone was quickly connected, but Tan Xisong on the other side of the receiver seemed to be busy with something, and with a warm "hey" sounded, Li Xian heard the noise around him.

"Director Tan, are you busy?"

Li Xian greeted first.

"Ha, Li Dong, I'm still thinking about when you can call me. I said that you are really calm, and now it looks like you are about to bid, and there is no news. ”

In the face of Tan Xisong's jokes, Li Xian could only snort, "Director Tan, I'm not busy! It's a bad thing for a couple, otherwise I would have thought about coming to the capital in advance, inviting Director Tan to have a meal, communicating and communicating feelings, and giving us Xinbei accommodation, isn't it advantageous?"

"Don't say that. Li Xian's half-truthful temptation immediately alerted Tan Xisong, "Don't be sloppy with my sister, my sister has been busy with the bidding for a whole year, and three hundred and sixty-four bows are just for this trembling tonight." You Li Dong want to win the bid king, just come with real money, the relationship between the two of us, after you New Taipei win the bid king of this session, there is kung fu!"

Hey?!

It's so unforgiving.

Li Xianxin said.

"Sister Tan, what you said is not authentic. It hurts people's hearts!" Li Xian pretended to be aggrieved.

Tan Xisong is what a person. has been in the turbulent advertising department for so long, and the sense of proportion in talking to people has naturally been perfected.

jokingly explained the stakes to Li Xian, and after stating his position, he didn't say anything hard, grinned, and said, "Li Dong, don't talk nonsense." Seriously, you're going to have to pay a little attention to this year's bidding. ”

Li Xian's pupils shrank, "What do you say?

"I don't dare to say that. But Li Dong, to give you a thorough explanation, this year's bid king, but more than a dozen companies are red-eyed. Rush up with all your might. Here, my sister gives you a piece of advice. ”

"What advice?"

"Don't be reluctant to pay for it. ”

Hearing Tan Xisong's "exhortation" with a smile, Li Xian frowned.

He couldn't tell the difference, Tan Xisong was bewitching himself for his performance, or really reminding himself.

But no matter how much he doubted, Tan Xisong had already hung up the phone.

Looking at the gloomy sky outside the window, Li Xianchang took a breath.

This trip to the capital, always feel a little weird?

Reborn I am my second uncle

Reborn I am my second uncle