Chapter 199: What a Strange Box Office... (3/6)
Batch of films, which means that the foreign imported films imported by China Film and Huaxia Film are removed...
Before, few people played batch films, even with the 11 million box office of "The Diary of an Emperor Penguin" and the 215 million of "The Expendables"...
I generally feel that the risk is too big - I need a public screening license!
However, Qian Jing still attracted a lot of private companies, and the number of approved films released last year was 30, and this number increased to 47 in 2016!
Two hits appeared: "Your Name." "Hacksaw Ridge"!
Generally, when you buy a batch of films, you go to Cannes, Berlin, Toronto and other film festival trading markets, and if you go too, there will definitely be a bid...
That's more than worth the loss!
Spend 50 million to buy out "Your Name. It's already a huge investment...
Of course, the profit is very good, the copyright fee, copy fee, translation fee and publicity fee plus a piece of less than 80 million, and now the cost has been recovered...
The subsequent account sharing is pure profit!
You ask Lu Xiaoran about the trick of film selection, he has a trick of hair, purely relying on plug-ins to help, including those five batches of films: "Wrestle, Dad", "Genius Gunman", "Dear Galileo", in addition to "Miracle Boy" and "Alpha: The Return of the Wolf", the latter two belong to American independent films...
"Mystery Superstar" is still in the planning and has not yet started filming.
……
At the promotion meeting, the movie must be introduced.
"This year is the most competitive Lunar New Year stall in history, but "The Ferryman" is confident that it will win the box office championship!"
Chen Qiang of Ahri Pictures is full of confidence: "We use big data to speak, and the story of "The Ferryman" has been reposted 1.5 million times on Weibo and read more than 4 billion times!"
"Ahri's film ecological baseline: a product development and operation system with a high-quality story as the carrier, a first-line screenwriter and director as the team, and a super cast as the format, and finally a cultural operation ecology with the audience's needs as the core. ”
Lu Xiaoran was not used to him: "Speaking on this occasion, anyone will say that he is the box office champion, but it is nothing more than Wang Po selling melons and boasting." I found that some of our Internet companies have always had an inexplicable confidence in movies, and they can do big data and retweet people at every turn, what's the point? You are a layman when making movies!"
Lao Lu actually has a hundred ways to kill "The Ferryman", and he has already saved face...
Take a look at the promotional slogan of "The Ferryman": three years of preparation, 118 drafts of revision, 700,000 words of script, ten months of shooting, and more than 20 celebrities collectively doing things!
Nima, ten months to shoot a romance film?
As "Nie Yinniang" said before, ten years of ingenuity, eight easy scripts - even Hou Xiaoxian was embarrassed to say 118 drafts!
"Time and Space Traveler" was filmed for three months, and two of them were playing...
The brain is a good thing, alas, the layman does not!
Huang Zhonglei also came to the stage to recommend "The History of the Disappearance of Romantic"...
This movie was released at the same time as "The Martian", and I don't know where the courage came from!
Anle Film and Television focuses on "Where Did You Go That Summer", by the way, Tang Ren also invested in this film, and Lao Hu played the villain - Hu Ge, the actor who is currently the top in the TV drama industry, will fight on the big screen again...
Bona and Glitter have already appeared...
Bona's "The Sword of the Third Young Master" did not do well at the box office, which not only interrupted the Gu Long movie and then appeared on the screen, but also made Lin Gengxin fail to ascend to coffee...
The two glamorous Japanese benzene animated movies and "28-year-old minor" by Amou's daughter...
Amou's daughter made her debut, and the market feedback was not very good...
……
At the exchange meeting afterward, Lu Xiaoran still 'debated' with Chen Qiang...
"From the perspective of communication, the cultural construction of the Internet is biased towards e-commerce thinking. Isn't it a popular saying now, saying that whoever grabs the market at the junction of urban and rural areas or in third- and fourth-tier cities will get the world, is this really the case?"
"I don't agree, there are always people who say something, my movies are made for the post-90s, for the urban-rural junction, these strange Internet concepts are the creation of e-commerce thinking. Our problem is to always study the audience, not the creation. ”
"Let me ask you, what is the biggest difference between film and the other six arts?"
Chen Qiang paused for a moment, and then replied: "Is the movie documentary?"
"That's not the point, film art is called the seventh art, and the six major arts before that, such as sculpture, poetry, drama, etc., are all aristocratic arts, and only film can carry everything!"
"Literature is not an aristocratic art either..."
"In ancient times, those who had the opportunity to read were nobles!"
"You're so unoptimistic about "The Ferryman"?"
Lu Xiaoran patted Jiang Zhiqiang's shoulder: "... What is the regular filming cycle of a romantic light comedy?"
"Two months!"
Then, Lu Xiaoran looked at Chen Qiang: "You understand?"
Chen Qiangqiang smiled: "It's okay, I believe the audience is willing to pay, Ahri Film and Television wants to build a healthy and orderly film company, not one or two works..."
Ahri Films' external publicity: We are different from ordinary film and television companies, we are an enterprise with a social mission in the direction of building a film industry chain ecosystem, so we must be inferior to professional film and television companies in the short term.
Also social mission?
There is a hairy value!
Decades of speaking values
In the end, it's empty...
A company that pays attention to 996 for everyone, except for executives...
……
As of December 10, the cumulative box office of domestic films in 2016 exceeded 48 billion yuan, exceeding the same period last year.
However, this figure does not reassure Chinese filmmakers, because the annual box office of 60 billion yuan set at the beginning of the year seems to be a fantasy, and it is good to barely surpass last year's box office.
Halfway through December, it's good to have "Your Name. and other imported films to prop up the box office.
The market is neither hot nor cold, with the highest single-day market of about 150 million, all supported by new reviews...
Lack of phenomenal hits!
Lu Xiaoran and others were busy promoting "The Martian" and arrived in Shanghai...
The time was eight o'clock in the evening, the hotel, Sugar Candy took a shower, and the two of them were lying in bed.
was about to say something, when he suddenly saw his husband smile weirdly...
"What's wrong?"
“… Come and see!"
Tangtang leaned his head and looked at the orange ticketing, Lu Xiaoran said: "Look at the film schedule of "Pan Jinlian" and the single-day box office in the past few days. ”
Tangtang took the phone and flipped through it little by little, "Pan Jinlian" started on December 1st, with a film schedule of more than 0.0 percent, and a box office of more than 5 million began to emerge at 10 o'clock every night, and the thunder couldn't move...
This is much more clever than other simple and crude international directors who have swiped out millions in the early hours of the morning!
If it weren't for the dismal box office of "Pan Jinlian", it would be difficult for this technique to come to the fore...
Sugar Candy was surprised: "This is... Brush up on the box office?
"People are indiscriminately brushed, they spend their own money, randomly select theaters, and they are about to be released, so they brush it, which is different from the nature of brushing in the early stage of the release!"